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It’s a mistake to write 2,000-plus-word blog posts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on Content Marketing Institute.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
I’ve certainly created my fair share of series over the years, and will continue to do so, but I also think there is a place for longer-formcontent. In fact, I think good long-formcontent has some distinct advantages over series of posts. LongFormContent vs Series of Blog Posts.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
When you create content for your website, you have many options to tackle. You can go with either long-formcontent or short-formcontent, or simply both, as per circumstance. The post What Is Long-FormContent and How to Create It Effectively in 2023 appeared first on Themeisle Blog.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. First of all, you need to figure out what the biggest pain point is for your clients.
Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start. Long-formcontent can gain you more online visibility in the measure of likes and shares, an opportunity to engage more with your community, and serve as a clear indicator of industry expertise.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. First of all, you need to figure out what the biggest pain point is for your clients.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. How to repurpose whitepapers, ebooks, and other long-formcontent.
However, sites with useful long-formcontent that isn’t perfectly optimized may see a small boost in rankings and, therefore, traffic. It seems passage indexing is the next step in using AI programs like RankBrain to better understand the context of content rather than looking at formulaic factors like keyword density.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Don’t let a great piece of long-formcontent be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →
This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. Similarly, you can share snippets from your long-formcontent in your newsletter, Facebook Groups , Reddit, or Quora.
Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Plus, having long-formcontent that’s well produced arms you with plenty of future clips to use.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Why You Should Use Instagram Guides.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
This is always a smart way to quickly digest SEO news or analyze your competitors’ content strategies without reading lengthy articles. Click the logo to access the features: Click “ Summarize article ” for AI to distill long-formcontent into a concise and informative summary.
Claude can generate long-formcontent and stay on topic, which is particularly useful for complex, nuanced subjects. Claude can use that report to create a more tailored, relevant response. Having a larger context window also allows for more extensive, relevant responses. Speed Claude is highly efficient.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
This January 2023, I finally found an AI content tool that writes long-formcontent that is simply put, quality. I first found it recommended by Adam Enfroy, a blogger I respect and follow that earns $400,000/month doing affiliate content at scale. The Story of Meeting Justin at Content at Scale.
But when it comes to long-formcontent, we still need our specialized writers with deep subject matter expertise. Here’s the thing: AI writing tools are great for help generating ideas for social media and website copy, titles, and breaking through writer’s block. They can add a ton of efficiency to writing processes.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
” Consider Long-formContent The Benefits of Long-FormContent Marketing Tips for Creating Effective Long-FormContent Time To Be Consistent With Your Blog Writing! To create winning long-formcontent, you need a process. Leverage User Feedback 4. Guess what?
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Yes, when you write a quick email or social media update, it’s possible to jot down your thoughts as if you’re actually chatting on the phone.
For a while, I was only taking on short projects , but this year I decided to go back to ‘my roots’ and write long-formcontent for SaaS companies. Because SaaS content writing is long-form, it’s also high-paying. The topics also need a lot of support regarding data, research, and quotes.
Brands and digital marketers should focus on long-tail keywords and pay attention to user intent and detailed, long-formcontent. With tech advances and AI, there are more tools than ever to help automate certain tasks so you have more time to focus on ensuring your website is user-friendly and creating long-formcontent.
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
Paid social media can also be more beneficial in promoting long-formcontent or anything with a high potential to drive ROI, such as an asset that’s already driving a lot of conversions. Optimizing content that performs well. Filling up your content calendar with timely, relevant content.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
I’ll give you my biggest tip: I repurpose my YouTube videos into smaller bits of content that I can use elsewhere (for me that means Instagram, Facebook, and Pinterest). Long-formcontent (aka your YouTube videos) exists to build that know, like, trust factor with your audience, and microcontent nourishes that relationship.
From personal experience, and observation of other metrics from clients and colleagues, it is clear that short-form status updates are proving to get more comments and shares than LinkedIn long-form articles. Short status updates get more comments & shares than long-formcontent published on #LinkedIn.
Follow Updated Blogging Advice Many people still believe that every blog post needs to be 2,000+ words long or a massive, comprehensive guide on a subject. While long-formcontent can be valuable and help establish you as an authority or expert, not every blog post should be a deep dive.
Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. Target Audience Understanding your audience is the cornerstone of any successful content marketing strategy, especially when it comes to long-formcontent that aims to educate, engage, and convert.
Can this topic go in-depth enough to become a stellar piece of long-formcontent? At the end of the day, evergreen content is valuable. So, if you can answer yes to both of those questions, it’s a great topic to pursue as part of your content strategy. It’s authoritative. And it’s thorough.
It used to be that if you want to rank well, you would have to create tons of long-formcontent and build links. It doesn’t matter if the site has been around for 10 years, or 10 days. How SEO has changed. Or have a really aged domain with history. And sure, those things still matter today.
Invest in long-formcontent. Number 12: need you to invest in long-formcontent. Now I am not saying that content length is a ranking factor. Short-formcontent can rank perfectly well. Nothing against short-formcontent. Love short-formcontent.
This team of communication mavens is harnessing its capabilities in content creation, ideation, and editing. Interestingly, marketers tend to use Gen AI more for short-formcontent, like emails, pings, and shorter messages, than for long-formcontent, such as blogs, documents, and project plans.
Now to be clear, this doesn’t mean that long-formcontent doesn’t work. It’s just that every SEO already focuses on long-formcontent. They are going after generic head terms that can be interpreted in 100 different ways and that’s why the content may be long and thorough.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. It’s the difference between: “I write SEO-driven long-formcontent for SaaS companies” vs. “I help SaaS brands get more brand visibility through engaging and SEO-driven long-formcontent.”.
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