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It’s a mistake to write 2,000-plus-word blog posts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on Content Marketing Institute.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
I’ve certainly created my fair share of series over the years, and will continue to do so, but I also think there is a place for longer-formcontent. In fact, I think good long-formcontent has some distinct advantages over series of posts. LongFormContent vs Series of Blog Posts.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
When you create content for your website, you have many options to tackle. You can go with either long-formcontent or short-formcontent, or simply both, as per circumstance. The post What Is Long-FormContent and How to Create It Effectively in 2023 appeared first on Themeisle Blog.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. First of all, you need to figure out what the biggest pain point is for your clients.
Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start. Long-formcontent can gain you more online visibility in the measure of likes and shares, an opportunity to engage more with your community, and serve as a clear indicator of industry expertise.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. How to repurpose whitepapers, ebooks, and other long-formcontent.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. First of all, you need to figure out what the biggest pain point is for your clients.
However, sites with useful long-formcontent that isn’t perfectly optimized may see a small boost in rankings and, therefore, traffic. It seems passage indexing is the next step in using AI programs like RankBrain to better understand the context of content rather than looking at formulaic factors like keyword density.
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
Don’t let a great piece of long-formcontent be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →
This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. Similarly, you can share snippets from your long-formcontent in your newsletter, Facebook Groups , Reddit, or Quora.
Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Plus, having long-formcontent that’s well produced arms you with plenty of future clips to use.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Why You Should Use Instagram Guides.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
This is always a smart way to quickly digest SEO news or analyze your competitors’ content strategies without reading lengthy articles. Click the logo to access the features: Click “ Summarize article ” for AI to distill long-formcontent into a concise and informative summary.
Claude can generate long-formcontent and stay on topic, which is particularly useful for complex, nuanced subjects. Claude can use that report to create a more tailored, relevant response. Having a larger context window also allows for more extensive, relevant responses. Speed Claude is highly efficient.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
Its a structured approach to brainstorming, especially valuable for business writing, nonfiction projects, and long-formcontent planning. SWOT analysis A SWOT analysis helps evaluate the Strengths, Weaknesses, Opportunities, and Threats of an idea before execution.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
” Consider Long-formContent The Benefits of Long-FormContent Marketing Tips for Creating Effective Long-FormContent Time To Be Consistent With Your Blog Writing! To create winning long-formcontent, you need a process. Leverage User Feedback 4. Guess what?
Theyre useful for quick planning or shorter content like blog posts or short essays. These are best for complex topics, research papers, or long-formcontent. Detailed outlines include subpoints, examples, sources, and notes. Can an outline be adjusted while writing? Absolutely.
For a while, I was only taking on short projects , but this year I decided to go back to ‘my roots’ and write long-formcontent for SaaS companies. Because SaaS content writing is long-form, it’s also high-paying. The topics also need a lot of support regarding data, research, and quotes.
Paid social media can also be more beneficial in promoting long-formcontent or anything with a high potential to drive ROI, such as an asset that’s already driving a lot of conversions. Optimizing content that performs well. Filling up your content calendar with timely, relevant content.
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
I’ll give you my biggest tip: I repurpose my YouTube videos into smaller bits of content that I can use elsewhere (for me that means Instagram, Facebook, and Pinterest). Long-formcontent (aka your YouTube videos) exists to build that know, like, trust factor with your audience, and microcontent nourishes that relationship.
From personal experience, and observation of other metrics from clients and colleagues, it is clear that short-form status updates are proving to get more comments and shares than LinkedIn long-form articles. Short status updates get more comments & shares than long-formcontent published on #LinkedIn.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings.
In B2B marketing, which we’ll focus on here, a white paper is a piece of long-formcontent similar to an ebook, often formatted as a report or guide. In government, a white paper is an informative policy document to educate the public. This type of policy document is most commonly used in Canada, Australia, and the UK.
Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. Target Audience Understanding your audience is the cornerstone of any successful content marketing strategy, especially when it comes to long-formcontent that aims to educate, engage, and convert.
It used to be that if you want to rank well, you would have to create tons of long-formcontent and build links. It doesn’t matter if the site has been around for 10 years, or 10 days. How SEO has changed. Or have a really aged domain with history. And sure, those things still matter today.
Follow Updated Blogging Advice Many people still believe that every blog post needs to be 2,000+ words long or a massive, comprehensive guide on a subject. While long-formcontent can be valuable and help establish you as an authority or expert, not every blog post should be a deep dive.
Invest in long-formcontent. Number 12: need you to invest in long-formcontent. Now I am not saying that content length is a ranking factor. Short-formcontent can rank perfectly well. Nothing against short-formcontent. Love short-formcontent.
Now to be clear, this doesn’t mean that long-formcontent doesn’t work. It’s just that every SEO already focuses on long-formcontent. They are going after generic head terms that can be interpreted in 100 different ways and that’s why the content may be long and thorough.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. It’s the difference between: “I write SEO-driven long-formcontent for SaaS companies” vs. “I help SaaS brands get more brand visibility through engaging and SEO-driven long-formcontent.”.
This will make it easier for you to understand the concept and learn how to adapt your content to it. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines. Long-formcontent. Don’t disregard long-formcontent when optimizing for audio.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out? Additionally, using AI to create transcripts for accessibility has been a tremendous timesaver.
Many writers will say the writing is subpar, but I found Jasper content to be better than average writing. Long-formcontent is nuanced, and an AI writing tool can’t mimic that, but I still use it for my niche sites. I also have used Wordtune’s Spices and am interested in using Copy.ai.
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