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It’s a mistake to write 2,000-plus-word blog posts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on ContentMarketing Institute.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Learn more about why technical writing is crucial for marketing success below. In marketing specifically, technical writing guides audiences through the buyer’s journey, offering educational resources that simplify decision-making. Beyond just informing, technical content plays a decisive role in marketing.
That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Here’s how you can do this: “Only 2 spots left for December content projects!”
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If you are a LinkedIn member – and there are more than 500 million – you can be a contentmarketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
AI is somewhat part of augmented intelligence tools’ technology, but how is it used in marketing right now? Finally, just like with sales, product, and customer service, augmented intelligence tools can take your marketing efforts to the next level. An awesome customer experience pretty much markets itself.
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For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Here’s how you can do this: “Only 2 spots left for December content projects!”
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Now to be clear, this doesn’t mean that long-formcontent doesn’t work. It’s just that every SEO already focuses on long-formcontent. They are going after generic head terms that can be interpreted in 100 different ways and that’s why the content may be long and thorough.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Start with answering, “Why do I want to repurpose this content?”
For example, let’s say you’re writing an in-depth article about contentmarketing. They’re excellent H2 and H3 subtopics for your article: What is contentmarketing? Why is contentmarketing important? What is a contentmarketing strategy? Why is contentmarketing important?
Ubersuggest – SEO and Keyword Discovery Best for estimating your competitors’ monthly traffic Developed by renowned contentmarketer Neil Patel, Ubersuggest’s SEO and Keyword Discovery Chrome extension provides essential insights into any search term on Google, YouTube, and Amazon. Have existing content that isn’t performing well?
Let’s look at an example: Say you wrote a long-form post about affiliate marketing. That is a ton of useful content, but it also means your entire post probably won’t rank well for terms like “affiliate marketing networks” because only one section covers that topic.
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JetBlue takes off with long-formcontent in HumanKinda video ( February 2017 ). The 16-minute HumanKinda video is the airline’s first foray into long-formcontent. HANDPICKED RELATED CONTENT: Comedy Pro Reveals How to Bring Funny to Content [Video]. hejhejnatalya Click To Tweet.
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is ContentMarketing Still Worth It?
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This comprehensive article explores the landscape of generative AI solutions available for businesses in areas like marketing, sales, customer service, coding, HR, legal, and finance. It is designed to empower marketers to ideate, compose, and perfect their content at an unprecedented speed.
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A content strategy is the backbone of any marketing plan. It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Contentmarketing involves the creation and distribution of written, visual, audio, or interactive content. White Papers.
For example, if youre brainstorming marketing ideas, you can upload a detailed research report on your audience, market, and previous performance. Claude can generate long-formcontent and stay on topic, which is particularly useful for complex, nuanced subjects.
And the benefits of repurposing content exceed above and beyond time-saving. Cross-posting saves time, reposting helps you double down on your success, and repurposing content helps you with content distribution. 4: How do you make content repurposing a seamless part of your workflow?
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
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But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Quora can be an invaluable resource not just for marketers who want to increase traffic but also for companies trying to connect to their customers and get honest feedback. Understand the platform.
Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. The answer has typically been super-long captions, stories, or creative posts that make up a series. Why You Should Use Instagram Guides. Conclusion.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
Studies show contentmarketing generates three times as many leads as traditional marketing methods and costs 62% less. That means contentmarketing is consistently one of the most reliable marketing tactics. Still on the fence about your contentmarketing budget?
Nobody ever said that working in contentmarketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a contentmarketing specialist can be time-consuming and sometimes challenging. Genius ContentMarketing Quotes That Will Inspire You. “
Inbound contentmarketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). 3x more leads than traditional marketing (with a 67% cost savings). The secret to this marketing methodology lies in the word “inbound.” Develop a Content Calendar 5.
Don’t let a great piece of long-formcontent be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →
Table of Contents: ContentMarketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective ContentMarketing Strategies to Grow Your Business 1. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your contentmarketing efforts are bound to pay off, resulting in faster business growth. ” 5 Tips for Generating Blog Ideas 1.
Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.
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