Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Content Marketing 135

Content Marketing Marketing Content Proofreader 135

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Long Form Content 111

Neil Patel

NOVEMBER 19, 2020

AI is somewhat part of augmented intelligence tools’ technology, but how is it used in marketing right now? Finally, just like with sales, product, and customer service, augmented intelligence tools can take your marketing efforts to the next level. An awesome customer experience pretty much markets itself.

Digital Marketing 145

Digital Marketing Marketing Medical Hospitality 145

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Excellent Inbound Marketing Channel 5.

Content Marketing 93

Content Marketing Marketing Long Form Content Content 93

Freelance Magic

NOVEMBER 18, 2024

For example, I write long-form content for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Here’s how you can do this: “Only 2 spots left for December content projects!”

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketing teams report spending an average of 42 hours each week communicating.

Marketing 119

Marketing Communication Content Content Creation 119

Neil Patel

OCTOBER 29, 2019

Now to be clear, this doesn’t mean that long-form content doesn’t work. It’s just that every SEO already focuses on long-form content. They are going after generic head terms that can be interpreted in 100 different ways and that’s why the content may be long and thorough.

Content Marketing 112

Content Marketing Marketing Content Long Form Content 112

Contently

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Start with answering, “Why do I want to repurpose this content?”

Long Form Content 143

Long Form Content Content Social Media Content Creation 143

Backlinko

NOVEMBER 29, 2024

For example, let’s say you’re writing an in-depth article about content marketing. They’re excellent H2 and H3 subtopics for your article: What is content marketing? Why is content marketing important? What is a content marketing strategy? Why is content marketing important?

Writing 102

Writing Keywords Script SEO 102

Backlinko

SEPTEMBER 6, 2024

Ubersuggest – SEO and Keyword Discovery Best for estimating your competitors’ monthly traffic Developed by renowned content marketer Neil Patel, Ubersuggest’s SEO and Keyword Discovery Chrome extension provides essential insights into any search term on Google, YouTube, and Amazon. Have existing content that isn’t performing well?

SEO 110

SEO Keywords Engineering Website 110

Neil Patel

JANUARY 29, 2021

Let’s look at an example: Say you wrote a long-form post about affiliate marketing. That is a ton of useful content, but it also means your entire post probably won’t rank well for terms like “affiliate marketing networks” because only one section covers that topic.

SEO 132

SEO Long Form Content IT Keywords 132

Neil Patel

JANUARY 8, 2021

If another site is linking to your content as a point of clarification or for additional information, you’re clearly an expert in the field. With many strategies available for the savvy marketer, below are our top five white hat steps for success that can help you grow your number of inbound links and reduce Google bias.

Engineering 139

Engineering Long Form Content Editorial Recruitment 139

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 95

Social Media Content Marketing Media Marketing 95

Content Marketing Institute

DECEMBER 21, 2017

JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). The 16-minute HumanKinda video is the airline’s first foray into long-form content. HANDPICKED RELATED CONTENT: Comedy Pro Reveals How to Bring Funny to Content [Video]. hejhejnatalya Click To Tweet.

Content Marketing 110

Content Marketing Transportation Marketing Content 110

BKA Content

JUNE 6, 2024

Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is Content Marketing Still Worth It?

Content Marketing 96

Content Marketing IT Marketing Content 96

Express Writers

DECEMBER 20, 2022

Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. What Is Content Marketing?

Content Marketing 117

Content Marketing Brand Marketing Content 117

Kristi Hines

AUGUST 4, 2023

This comprehensive article explores the landscape of generative AI solutions available for businesses in areas like marketing, sales, customer service, coding, HR, legal, and finance. It is designed to empower marketers to ideate, compose, and perfect their content at an unprecedented speed.

Marketing 130

Marketing Utilities Social Media Recruitment 130

Neil Patel

JULY 5, 2021

Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. Some viewers love to sit and consume two hours of content at once. Here’s how.

Long Form Content 144

Long Form Content Content Creation Social Media Brand 144

Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

Content Marketing 87

Content Marketing Marketing Content Storytelling 87

Grammarly

SEPTEMBER 17, 2024

The skills that every marketer needs to thrive in their role are expanding, thanks to new artificial intelligence (AI) technologies. AI is a powerful tool for marketers, essentially acting as a collaborator and thought partner that can augment and enhance a marketer’s existing skillset. What Makes an Effective AI Prompt?

Proofreader 107

Proofreader Marketing Finance Manufacturing 107

ContentWriters

NOVEMBER 16, 2022

A content strategy is the backbone of any marketing plan. It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. White Papers.

Marketing 98

Marketing Content Social Media Long Form Content 98

Grammarly

DECEMBER 16, 2024

For example, if youre brainstorming marketing ideas, you can upload a detailed research report on your audience, market, and previous performance. Claude can generate long-form content and stay on topic, which is particularly useful for complex, nuanced subjects.

IT 98

IT Architecture Text Banking 98

Buffer

DECEMBER 5, 2023

And the benefits of repurposing content exceed above and beyond time-saving. Cross-posting saves time, reposting helps you double down on your success, and repurposing content helps you with content distribution. 4: How do you make content repurposing a seamless part of your workflow?

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.

Content Writer 239

Content Writer Writer Content Writing 239

Content Marketing Institute

NOVEMBER 6, 2018

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that. HANDPICKED RELATED CONTENT: 3 Purpose-Marketing Lessons From Innovative Brands.

Social Media 111

Social Media Media Marketing Long Form Content 111

Content Marketing Institute

JANUARY 18, 2019

But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Quora can be an invaluable resource not just for marketers who want to increase traffic but also for companies trying to connect to their customers and get honest feedback. Understand the platform.

Content Marketing 110

Content Marketing Marketing Content Long Form Content 110

Neil Patel

JANUARY 13, 2021

Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. The answer has typically been super-long captions, stories, or creative posts that make up a series. Why You Should Use Instagram Guides. Conclusion.

Long Form Content 135

Long Form Content Content Creator Social Media Keywords 135

BKA Content

APRIL 23, 2025

A business can use a blog as a strategic marketing tool directly on its website. They use it for company announcements or behind-the-scenes updates, assuming their existing customers care about blog content. Your blog should be a marketing tool designed to attract new potential customers who are searching for solutions online.

Blog Post 52

Blog Post Post Blog Blogging 52

ContentWriters

MARCH 22, 2023

Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content.

Long Form Content 98

Long Form Content IT Content Electronics 98

Content Marketing Institute

AUGUST 20, 2018

Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-form content is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.

Long Form Content 111

Long Form Content Copy Copywriting Copywriter 111

Express Writers

JANUARY 10, 2023

Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. Still on the fence about your content marketing budget?

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Article Writing

OCTOBER 3, 2022

Nobody ever said that working in content marketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a content marketing specialist can be time-consuming and sometimes challenging. Genius Content Marketing Quotes That Will Inspire You. “

Content Marketing 85

Content Marketing Marketing Creative Director Content 85

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). 3x more leads than traditional marketing (with a 67% cost savings). The secret to this marketing methodology lies in the word “inbound.” Develop a Content Calendar 5.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Content Marketing Institute

JANUARY 9, 2023

Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →

Long Form Content 131

Long Form Content IT Content Social Media 131

Content Hacker

JULY 7, 2023

Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-Form Content: 4.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

Content Hacker

JULY 27, 2023

And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. ” 5 Tips for Generating Blog Ideas 1.

Long Form Content 91

Long Form Content Blog Blogging Writing 91

Contently

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.

Publisher 136

Publisher Publishing Publishing Landing Page 136