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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Social media channel choices.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing. The problem?
Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?
Yes, when you write a quick email or social media update, it’s possible to jot down your thoughts as if you’re actually chatting on the phone. But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Dammmmmnnn. What a messss.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another social media platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. The commonality?
This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Plus, having long-formcontent that’s well produced arms you with plenty of future clips to use. 10 Tools for Automated Video Creation.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them.
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Why You Should Use Instagram Guides.
I knew if I didn’t switch to a more video-friendly content format, I’d be doing them a major disservice. So why YouTube when there are other social media platforms out there? But with social media making the largest portion of the advertising space, not showing up kinda isn’t an option anymore. We call this microcontent.
In today’s media-driven world, businesses must find a way to attract audiences’ attention and keep it. This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.
Don’t let a great piece of long-formcontent be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. ChuckHester Click To Tweet.
From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing. We’ll also discuss how social media marketing is crucial in generating topic ideas, promoting your posts, and keeping readers interested. Leverage User Feedback 4. Guess what?
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? Why Long-FormContent Matters to Content Marketing How Content Marketing Helps Business Growth: 5 Benefits 1. Increased Social Media Engagement 7. Guess what? With over 4.8
As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on social media. Social media: Likes, shares, and comments. Including recently published content in a regular newsletter sent out to your audience.
If I can’t begin a blog post, I’ll use an AI writing tool to help me start it or just give me an angle to think about for my content piece. For example, suppose I need an angle for my eCommerce post using social media. These are defunct social media platforms or tools. So, how can you not be left in the dust?
At its core, public relations is about managing a brands reputation through networking with the media. Digital PR is the online equivalent of this and entails networking with bloggers, social media influencers, and online publications (like The New York Timess website instead of the print newspaper).
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. The reality?
This can be in the form of comment boxes after your blogs or social media posts. QVC leverages this type of content to keep its audience invested and coming back for more. During live shows and events, they invite their viewers to interact on forums and social media groups. Incorporate Different Media Types: BarkBox.
Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings. What does she do well here?
Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and social media all require us to stay on top of things. Optimizing Content for Niche, Long Tail Keywords. They’re taking a media publishing approach.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. Pro-tip : if possible, interact with the client you’re pitching a few times on social media before jumping on their inbox (called warm pitching ). Narrow it down to a sentence. The good news?
Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out?
SEO, PPC, even some social media sites can drive online sales for your luxury brand. This could be a social media platform you want to pay particular attention to; it could be Google; it could even be a custom app. You can also partner with influencers on social media channels. What Qualifies as a Luxury Brand?
To start promoting content, most leverage email, social media, and personal outreach to the people referenced (either as examples or experts) in your posts. The most effective methods to promote content today are multi-pronged, so keep in mind that it’s a good idea to work with different formats to promote it across multiple platforms.
However, short-form copywriting like social media posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives. AI copywriting: Hey, TikTok!
A crucial part of optimizing for smartphones is keeping your images, video, and other media small so they dont bog down mobile devices. Once you have your technical details ironed out, its time to dig deeper into your content on the device and how people interact with content on their smartphones.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
Here are a few examples of what evergreen content is not: Current Events: This one should be obvious, but news stories don’t have a long shelf-life. Media Reviews: If you write reviews about books, TV shows, or movies, you’ll likely only see a spike in traffic shortly after the post goes live. It’s authoritative.
You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts. Carve Out a Content and Social Strategy.
Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. Target Audience Understanding your audience is the cornerstone of any successful content marketing strategy, especially when it comes to long-formcontent that aims to educate, engage, and convert.
Infographics can be published on social media platforms or included within other content types to support the text. A white paper is an in-depth, well-researched piece of long-formcontent on a specific topic. Social Media. Step 3: Execute Your Content Strategy. White Papers.
Professional content companies know how to connect with your audience using search engine optimization techniques and quality writing. What Are Content Development Services? Content development companies create, edit and refine content for websites, social media and marketing materials. SEO: Is There a Difference?
However, as the digital landscape evolved, so did content marketing strategies. Today, it encompasses various formats and platforms, from videos on social media to immersive experiences on websites. Businesses worldwide have come to find that content marketing is worth it when it comes to growing their customer base.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
For example, if you find that a high volume of consumers typically connect with your business through their mobile devices, focus repurposing efforts on turning your text-based assets into touch-friendly formats like quizzes or interactive apps , as well as video, audio, or image-based content because those formats still work well on small screens.
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