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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Last week I was involved in a number of conversations with readers about blog post length and whether it was better to write longposts or short ones. My short answer to the question was to write ‘useful’ posts, and to use as many words as were necessary to do so. What About Series of Posts?
We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.
For this experiment, I focused my efforts exclusively on LinkedIn, where I’ve been building my personal brand , over a one-week period from November 6th to November 12th, 2023, and I used LinkedIn's platform analytics to track and compile the performance data of the AI-written content. Now, let’s dive deeper into the data.
million blog posts get published. You want to create content that leads to real results. This is exactly what we did when structuring our content marketing guide. We’ve also shared proven blog post templates we use to structure our articles. This begs the question—how long should your article be?
👇 5 FAQs about content repurposing answered 1: How is repurposing content different from cross-posting and reposting content? All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Do you already have a ton of content backlog? The commonality?
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Your publishedcontent is your business ambassador to the world. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer. appeared first on Express Writers.
Let’s look at an example: Say you wrote a long-formpost about affiliate marketing. That is a ton of useful content, but it also means your entire post probably won’t rank well for terms like “affiliate marketing networks” because only one section covers that topic. Not such a big deal.
If you make a purchase using the links in this post, we may earn a commission.) To make a blog the right way, you first need to set up a page on your website dedicated to blog posts. Platforms like WordPress make this as simple as creating and publishing a new page. How Might a Business Use a Blog?
Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Plus, having long-formcontent that’s well produced arms you with plenty of future clips to use. Publish Your Content.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. What Are Instagram Guides? Nordiska K?k
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. With the correct approach and mindset, you can consistently develop interesting blog posts for your readership.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
There is a reason people publish these types of reviews, and it’s not just to earn affiliate income, although that is a benefit. Business owners don’t know what’s out there The most important reason to publish software reviews is to let business owners and professionals in your industry know that certain software applications exist.
As you embark on your blogging journey, the question of “What should my first blog post be about?” So, what should you write about for that first, all-important post? Remember, blogging brings HUGE wins for all kinds of businesses, big and small: Consumers are 131% more likely to buy from a brand after reading its content.
In this blog post, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Create Comprehensive Guides 2. Here’s why.
How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. What content should you publish? Another strategy is to publishcontent that centers on the trends within the ecosystem where the product lives.
Click on these titles to browse the articles, looking for: How many images does the blog post have? What is the word count of the blog post? Have a higher word count on your blog post—or at least make every word matter. Keep the Content Detailed and Deep. Readers love long-formcontent (and search engines do too).
– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-formcontent into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more.
Over the next couple of weeks I’ll be posting my answers to the most frequently asked questions here at ProBlogger. The biggest question I get asked though, is how long should a post be? Longer-formcontent. Garrett at CoSchedule tested key words and found that the 500-word posts rarely ranked at all.
Although the core content is the same, revising this post allowed us to liven up the content to align with our brand goals. Updating older, evergreen blog posts will ensure everything in our archives is high-quality and up to current standards. What Evergreen Content Isn’t. How Evergreen Content Builds Your Brand.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blog post will show you why that’s true.
We had an INSANE report go out December of 2022 analyzing over 428 pieces of content we’ve silently published and studied over the last 12 months ( see the full report here ). Out of over 400 pieces of content, we divided them up into two types: long-form and short-form. That’s right – one!
A survey by Orbit Media Studios states that the average blog post takes almost four hours to write. That’s actually a 63% increase over 2014, when the average blog post took just under 2.5 If you’re wondering why the writing time has gone up so much, it’s because Google’s algorithm updates have started to favor long-formcontent.
User generated contentContent marketing started out as a few blog articles, a Facebook post followed by a tweet. Content became militarized and industrialized. The monolithicmedia companies had been poked and stirred and discovered the power of content and publishing. It was a gentle walk in the park.
Therefore, digital PR professionals pursue backlinks to: Rank higher on search engines Generate referral traffic Boost a brands credibility For example, having one of your websites links appear on a website like The Washington Post is a major credibility boost to any brand, as TWP readers will take notice. Thats some serious authority!
My favorite post of his is on avocado toast, in which he completely debunks terrible “advice” from another personal finance columnist. Consistent design helps them become recognizable no matter where they decide to post or interact online, from their websites to media sites like Entrepreneur.com or even Facebook and Twitter.
Profitable, sustainable content strategies begin with a blog post. They end with a blog post, 58 instagram posts, maybe a podcast episode or two, probably some YouTube videos, oh and TikTok, some –ok you get the point. Lots of content. With content repurposing it’s more like kill 10. Double check.
Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. However, more recently, content marketing has stepped back from detailed, lengthy article guides. In recent years, there’s been a consistent shift away from content churning.
Inventory your content. Review the content in your archives. Inventory your #content to determine which top-performing assets to repurpose, says @joderama. TIP: For a more detailed view of inventories and audits, read Marcia Riefer Johnston’s post How to Stop Worrying and Love Inventories and Audits. Click To Tweet.
Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blog post, we’ll: Break down how content strategy services work.
But what exactly is thought leadership content? In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Let’s discover strategies for creating excellent thought leadership content that will get results.
Posted by Cyrus-Shepard Happy new year, readers! Aaron Wall, SEO Book, wrote one of the very few posts about that. Update old content with new links. Number nine is updating your old content with new links. So you're not only updating your old page with fresh content and fresh links and adding relevance.
Artificial intelligence has shaken up content creation forever. Now we can write headlines, social media posts, emails, and even long-form blog content 5-10x faster. You need short content in the mix to help promote your long-formcontent like blogs, ebooks, guides, and lead magnets.
Fortunately, as it does for speed optimization, Google explains feature snippets and how to get to position zero in this blog post. This will make it easier for you to understand the concept and learn how to adapt your content to it. Long-formcontent. Don’t disregard long-formcontent when optimizing for audio.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Great content is the most natural way to earn links.
With such busy schedules, it makes sense for business-people to buy their content. Sure, it’s not content they have written, but the articles they publish match the tone and style of their website. For any blog to be successful, bloggers need to regularly postcontent. Go for a service that knows SEO!
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. Part 1: Create a Great Channel Layout & Organize Your Youtube Content. The CTA says how often I publish new videos. Here’s how to do just that.
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