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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
Technical writing is needed for any informative content with a specific purpose. This kind of writing can be used with traditional printed or digital content, which could come in the form of PDFs or Word docs to make it easier to present and share.
Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start. Long-formcontent can gain you more online visibility in the measure of likes and shares, an opportunity to engage more with your community, and serve as a clear indicator of industry expertise.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. How to repurpose whitepapers, ebooks, and other long-formcontent.
This is always a smart way to quickly digest SEO news or analyze your competitors’ content strategies without reading lengthy articles. Click the logo to access the features: Click “ Summarize article ” for AI to distill long-formcontent into a concise and informative summary.
When you produce an hour-long, high-quality interview , you’ve also produced several pieces of smaller, high-quality content. All you have to do is repackage those valuable tidbits and present them to your audience. Some viewers love to sit and consume two hours of content at once. Publish Your Content.
Can you turn your blog into a slideshare presentation for an Instagram Live broadcast ? You can keep a goal to create at least five mini posts out of every long post — whether video or written. Content repurposing is a low-lift way of boosting your online presence. Do your customers like to hear from you on this platform?
White papers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. In B2B marketing, which we’ll focus on here, a white paper is a piece of long-formcontent similar to an ebook, often formatted as a report or guide. What are the different types of white papers?
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Are usually in-depth and long-form.
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content.
” Consider Long-formContent The Benefits of Long-FormContent Marketing Tips for Creating Effective Long-FormContent Time To Be Consistent With Your Blog Writing! Increased Website Traffic Each new blog post presents an opportunity to attract new visitors to your website.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. You can make smart decisions on how to apply these technologies and carefully edit its output to ensure it meets the brand’s standards.
Website content strategy focuses on what will be posted on the site itself. In contrast, social media content strategy focuses on how and what information will be posted to social media sites. The way things are presented on your site and social media will likely be quite different. What are the different types of content?
For example, in his presentation at Content Marketing World 2017 , Andy Crestodina mentioned he keeps a folder of all the questions people have asked him via email. At regular intervals, he reviews the topics people asked about most, and compiles content pieces to provide answers to those questions. Repackaging.
Here are seven types of eLearning content, followed by tips on how to create yours. One of the simplest to create, eBooks allow you to easily transform existing blogs or other written material into a more comprehensive presentation. eBooks are a passive form of eLearning. Slide Presentations. Infographics.
The idea is to create one piece of long-formcontent for your blog – the hub content. This primary article contains points and takeaways you can elaborate on in other articles – the spoke content. If it were treated as hub content about visual content, the spoke topics are plentiful, including: Data-driven visuals.
Emailing your list: If you have a mailing list, let them know about your latest and greatest piece of content. Repurposing your content: If you can turn your ultimate guide into an infographic, video, slide presentation, or PDF document, you can spread it on even more networks. 4 Tips to Create an Awesome Ultimate Guide.
If you’re already creating long-form videos (anything longer than the YouTube Shorts limit), you have a new way to direct people to all the content on your YouTube channel. Through reviews like unboxing videos, you can quickly highlight the key features, benefits, and even potential drawbacks of a product.
Personally, I find long, in-depth content works the best for generating leads and ranking well. For example, some of my posts are over 10,000 words and require a full table of contents! My readers love long-formcontent (the stats back it up), so I keep delivering. Look at those social share numbers though!
a demanding project or a tough presentation).] Describe the specific situation (e.g., Explain how you handled the situation and turned a potential setback into an opportunity for growth.] [End End with a concluding thought (e.g., Remember, it’s OK to stumble along the way.
Easy to produce with the help of the right content writers, blog posts are among the most consumed types of content. E-books are a type of long-formcontent in PDF or HTML formats. Video content has grown in popularity over the past few years thanks to its highly interactive nature. Infographics.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Write Content, Not Copy. The difference between copywriting and content writing comes down to voice. Become an expert storyteller , too. Why does this matter?
Present information logically and objectively. Remember that graphs and charts are content too. The editing process is more important than ever in long-formcontent like this. Need some help as you plan to have a successful content marketing strategy and effective implementation in 2018? Include visual aids.
For reading on a phone screen, long-formcontent is a definite non-starter. Employ A/B testing in which users are presented with different variations of the app to determine which one is the best at inducing a desired action. No extra words. Avoid elaborating when a single short statement can get the point across.
Businesses create infographics to enhance brand awareness and credibility by presenting themselves as subject matter experts. Some standard topic ideas for infographics include: Presenting data and numbers in an attractive way. Creatively revamping existing content. Directing readers through a process or timeline.
You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content. One simple way to create a steady stream of content is to produce shorter versions of long-formcontent. This will keep your audience engaged and coming back for more.
The results: the long-formcontent outperformed the short page by 30%. Present trustworthy content. Presentcontent that’s well-researched, cites reputable sources, and presents facts and statistics to show you can be trusted. These results make sense. Your customers want guidance.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. Build your pillar content with expert insight. You reverse engineer the climb.
The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. Long-formcontent might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. Current events. media right now.
One of the best ways to capitalize on a content audit is to compile high-performing single content pieces into big rock assets. On the flip side, you may be able to build derivative assets from high-performing, long-formcontent. Cover image by Joseph Kalinowski/Content Marketing Institute.
Go for a high-quality, professional headshot that presents you as approachable and trustworthy. For instance, if you specialize in writing long-formcontent and connect with a freelance graphic designer, you can refer clients to each other for comprehensive project solutions. Next, create a content marketing plan.
Buffer’s AI Assistant Buffer’s AI Assistant is an AI-powered tool designed to streamline the process of creating engaging social media content. It generates post ideas, repurposes existing content, and summarizes long-formcontent into concise, engaging posts.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. How To Generate Leads With an Ebook Ghostwriter.
Do they prefer short-form or long-formcontent? The type of content your audience consumes most will help you understand where to post yours. For example, short-form videos are best for platforms like YouTube Shorts and TikTok. For the best results, tailor your presentation to each channel.
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style. They may contain technical information.
To put it simply, inbound content marketing is a type of inbound marketing. It’s about presenting the right person with the right content at the right time. Content marketing is the process of creating that content. My favorite tool for long-formcontent creation with AI is Content at Scale.
Can you turn your blog into a slideshare presentation for an Instagram Live broadcast ? You can keep a goal to create at least five mini posts out of every long post — whether video or written. Content repurposing is a low-lift way of boosting your online presence. Do your customers like to hear from you on this platform?
Like an eBook, a white paper is a type of long-formcontent used to showcase an organization’s authority in its industry. However, research is critical to supporting the analysis and conclusions presented in both, and a complete list of citations from respected sources is needed.
As you can see from our layer cake, a complete content marketing team and workflow plan need to be created with four distinct stages. The first stage, Ideation , is the base layer of the Content Cake. This represents the strategy behind each long-formcontent piece you publish. Stage 1: Ideation.
Research shows that ‘why’ posts, ‘what’ posts, and infographics are the most heavily linked to types of content online – followed shortly by how-to posts, videos, and listicles. That’s especially true for long-formcontent, which gets an average of 77.2% more links than short-form pieces. How’s that?
You’ll then be presented with a list of keywords related to your seed term that you can incorporate into your bio or use as hashtags in your content to enhance your visibility. This also presents another opportunity to add in your keywords. However, we could speed things up by using Semrush.
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