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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
This is always a smart way to quickly digest SEO news or analyze your competitors’ content strategies without reading lengthy articles. Click the logo to access the features: Click “ Summarize article ” for AI to distill long-formcontent into a concise and informative summary. Want unlimited rewrites?
When you produce an hour-long, high-quality interview , you’ve also produced several pieces of smaller, high-quality content. All you have to do is repackage those valuable tidbits and present them to your audience. Some viewers love to sit and consume two hours of content at once. Publish Your Content.
Can you turn your blog into a slideshare presentation for an Instagram Live broadcast ? You can keep a goal to create at least five mini posts out of every long post — whether video or written. Content repurposing is a low-lift way of boosting your online presence. Do your customers like to hear from you on this platform?
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. How to repurpose whitepapers, ebooks, and other long-formcontent.
White papers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. In B2B marketing, which we’ll focus on here, a white paper is a piece of long-formcontent similar to an ebook, often formatted as a report or guide. What are the different types of white papers?
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Are usually in-depth and long-form.
An eLearning program may contain various types of content, including videos, text, infographics, slides, games, and quizzes. Here are seven types of eLearning content, followed by tips on how to create yours. eBooks tend to be visually rich, using infographics and images to highlight and illustrate the text. Infographics.
” Consider Long-formContent The Benefits of Long-FormContent Marketing Tips for Creating Effective Long-FormContent Time To Be Consistent With Your Blog Writing! Increased Website Traffic Each new blog post presents an opportunity to attract new visitors to your website.
It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Spend 80% of your time writing your title and only 20% on the text. Next, make your text scannable. It’s difficult to read long blocks of text.
A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. It can include text, articles, images, or videos and usually focuses on work-related topics, such as job openings or career development tips.
You can use a voice-to-text app to help you translate genuine conversation into writing. Offer Interactive Content: QVC. Website content strategy focuses on what will be posted on the site itself. In contrast, social media content strategy focuses on how and what information will be posted to social media sites.
For example, in his presentation at Content Marketing World 2017 , Andy Crestodina mentioned he keeps a folder of all the questions people have asked him via email. At regular intervals, he reviews the topics people asked about most, and compiles content pieces to provide answers to those questions. Repackaging.
This tool empowers users to rapidly create, supplement, erase, or replace images with straightforward text commands. Image Creation: The Writing Assistant integrates with Canva, allowing users to transform their text into stunning graphics. This feature helps to elevate visual content and make posts more eye-catching.
As you design your app, keep in mind that the content must be concise and easily understood. Tailor your content for mobile screens. Don’t copy big swaths of text from your website or brochure for your app. For reading on a phone screen, long-formcontent is a definite non-starter. No extra words.
They make information more accessible to readers and can stand independently or add a graphic design element to a longer text post. Businesses create infographics to enhance brand awareness and credibility by presenting themselves as subject matter experts. Creatively revamping existing content.
The results: the long-formcontent outperformed the short page by 30%. The bold green text overlay tells customers they can bundle Hulu with other streaming services to save money. Present trustworthy content. the minimum grade level knowledge a person needs to understand the text).
You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content. One simple way to create a steady stream of content is to produce shorter versions of long-formcontent. This will keep your audience engaged and coming back for more.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. How To Generate Leads With an Ebook Ghostwriter.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. A high website authority indicates the content is more trustworthy and credible by search engines.
The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. Long-formcontent might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. Current events. media right now.
To put it simply, inbound content marketing is a type of inbound marketing. It’s about presenting the right person with the right content at the right time. Content marketing is the process of creating that content. Include targeted keywords in these areas of your content: Page titles.
You’ll then be presented with a list of keywords related to your seed term that you can incorporate into your bio or use as hashtags in your content to enhance your visibility. This also presents another opportunity to add in your keywords. When it comes to formatting, make sure you break up large chunks of text.
Can you turn your blog into a slideshare presentation for an Instagram Live broadcast ? You can keep a goal to create at least five mini posts out of every long post — whether video or written. Content repurposing is a low-lift way of boosting your online presence. Do your customers like to hear from you on this platform?
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style. Here you will write content for courses.
Research shows that ‘why’ posts, ‘what’ posts, and infographics are the most heavily linked to types of content online – followed shortly by how-to posts, videos, and listicles. That’s especially true for long-formcontent, which gets an average of 77.2% more links than short-form pieces. How’s that?
Like an eBook, a white paper is a type of long-formcontent used to showcase an organization’s authority in its industry. Graphics Both eBooks and white papers utilize graphics, but a white paper will have fewer stock images to break up text and more charts and graphics illustrating a point.
Table Of Contents: What is Content Optimization? The Importance of Content Optimization Making Your Content Visible And Impactful How Do You Know If You Need Content Optimization? Optimizing Text Think of optimized content marketing as the spine holding up your digital strategy.
There are also SEO reports that range in severity, such as missing meta tags, poorly optimized anchor text, duplicate content, and missing H1 tags. Bing also tends to value longer, more in-depth posts than short-formcontent. If so, then both programs went through Bing to find the answer.
In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing.
Clickbait Clickbait is a type of hyperlink text that uses dirty tricks to encourage users to click. Usually, the link elicits an emotional response to earn the click, but the content inside doesn’t deliver what it promises. If these statistics were presented as text bullets or in paragraph form, a lot of people might overlook them.
Videos are often more engaging than text and can help you reach a larger audience. Slide Presentations Transform your blog post into a slide presentation. This format is particularly effective for educational content and can be shared on platforms like SlideShare. ’ Sounds like quite the bang for our buck right?
Use short paragraphs to improve readability and make your content more digestible. Bullet points or numbered lists: Use bullet points or numbered lists to present information in a clean and easy-to-digest format. Pay attention to formatting, such as using bold or italic text for emphasis, and ensure consistency throughout the post.
Different Types of Articles Creating long-formcontent and other types of articles enables the production of high-quality, generated content that serves as a cornerstone of effective content marketing strategies. Book review articles: Offer critical evaluations, summaries, and recommendations of literary works.
The primary goal here is to expand the reach of your original content without having to create everything from scratch. The most significant advantage of repurposing content is it makes scaling your long-formcontent marketing much easier. Listicles: List-based articles are easily adaptable.
The article often presents a narrative based on these interviews. ’ There is now a subcategory of these features where writers experiment with instructional content and share their insights on its practicality. Your choice of language and tone will significantly impact how your audience perceives the information you present.
(If that definition just raised more questions for you, here’s some quick context: GPT-3 is a machine learning model from OpenAI that has been trained on an enormous dataset of online content to be able to generate human-sounding text. When it comes to getting words on a page and producing general, “filler” text, Jasper is quite good.
Just getting one post published each week can be a struggle, especially if you’re focused on producing high-quality longformcontent. Even a list post can be tricky as you need to decide on the best order to present your different points. ChatGPT Prompt Check the following text for spelling and grammar errors.
People really enjoyed that format, a presentation, a talk. Longer form and also the slides from those talks as well. ” He’s probably one of the seeds to my original direction towards content marketing. And then I recently saw him in the Philippines, presenting. I put all my content onto an app, thanks Jared.
I know, the first time I interviewed Seth Godin on the blog, it was just a text-type interview. In addition, it’s a longform medium, so since bloggers understand the value of long-formcontent – most should understand that value – this is just another long-formcontent medium, where you can actually spend quite a bit of time.
I know, the first time I interviewed Seth Godin on the blog, it was just a text-type interview. In addition, it’s a longform medium, so since bloggers understand the value of long-formcontent – most should understand that value – this is just another long-formcontent medium, where you can actually spend quite a bit of time.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
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