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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Expand the life of one piece of content beyond one channel.
This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results. You likely have several options.
Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.
The advantages of using Claude AI Claude offers advantages that promote AI safety and allow you to use the chatbot efficiently, even for complex tasks. Claude can generate long-formcontent and stay on topic, which is particularly useful for complex, nuanced subjects. Speed Claude is highly efficient.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Why You Should Use Instagram Guides.
1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. Similarly, you can share snippets from your long-formcontent in your newsletter, Facebook Groups , Reddit, or Quora.
Rapid ideation This fast-paced technique promotes quick thinking by setting strict time limits. Its a structured approach to brainstorming, especially valuable for business writing, nonfiction projects, and long-formcontent planning. After several rounds, review and discuss the expanded ideas.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
Automated video creation is the act of using video editing software to automatically create short, interesting videos you can use for marketing and promoting your content. Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Use Guest Blogging to Widen Your Reach 5.
From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing. We’ll also discuss how social media marketing is crucial in generating topic ideas, promoting your posts, and keeping readers interested. Leverage User Feedback 4. Guess what?
Promote and repackage: a multi-pronged approach While I don’t generally help to promote the pieces I write, I work with teams who do. To start promotingcontent, most leverage email, social media, and personal outreach to the people referenced (either as examples or experts) in your posts. Get more free tips.
Posted by bsmarketer Contentpromotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced contentpromotion tips like newsjacking and paid social to elevate their brands above the competition. Stellar, long-formcontent was priority number one.
Don’t let a great piece of long-formcontent be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
This way, people coming across your guide as the first piece of content they have read about a topic will get all of the basic information, and people who have read many other guides will be wowed by all of the missing pieces that you included. Promote, Promote, Promote. An ultimate guide is no good if no one reads it.
Easy to produce with the help of the right content writers, blog posts are among the most consumed types of content. E-books are a type of long-formcontent in PDF or HTML formats. Now that you know the types of content you’ll create, you can start reviewing your content budget.
– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-formcontent into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more.
For example, does contentpromoting a new product actually result in sales? Brands and digital marketers should focus on long-tail keywords and pay attention to user intent and detailed, long-formcontent. Behavioral Flow Report: Helps you understand the path users take on your site.
Once I saw how impactful it had been for others, I knew that stepping into the world of video content was what I needed to do to build authority and promote my content. And once I did, I felt more confident in showing up online because I knew that with just one video I was able to pump out content without it burning me out.
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
At the same time, many digital PR professionals create pieces of content specifically for social media, such as brief videos and image carousels breaking down relevant topics. A common tactic is to repurpose long-formcontent, such as blog posts, into smaller chunks for social media content like infographics and carousels.
You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content. One simple way to create a steady stream of content is to produce shorter versions of long-formcontent. Cross-Promote with Other Channels.
Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings. Make Your Pitches Short.
Just make sure to find influencers who already operate in the luxury space and whose audience buys the products they promote. This makes content marketing campaigns a must for luxury brands. Well, apart from telling your brand story, I recommend using long-formcontent to help consumers find the right product for them.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials.
The more content you publish, the better chance you have of being found in the search engines. Software reviews tend to be longformcontent, thorough, and detailed. It’s hard work, but it can earn you a decent amount of income when you choose to promote higher ticket items.
We partner with you to provide traffic-generating content for your site. WebFX This content company offers industry-leading services, including content development, writing and promotion. Omniscient Digital Omniscient Digital uses cutting-edge technology to create engaging and impactful content across diverse platforms.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
A white paper is an in-depth, well-researched piece of long-formcontent on a specific topic. White papers can be an effective piece of content if your services address complex challenges or cutting-edge topics. White Papers. Podcasts are audio-only files that are distributed via RSS feeds, mobile apps, and websites.
With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer.
Personally, I find long, in-depth content works the best for generating leads and ranking well. For example, some of my posts are over 10,000 words and require a full table of contents! My readers love long-formcontent (the stats back it up), so I keep delivering. Guest Blog to Promote Your Brand.
Use supporting #content when publishing infographics to earn high-quality backlinks, says @ab80. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. Remember that graphs and charts are content too. Promote your webinar to the bitter end.
The quality of the content you create is the most important feature of your inbound marketing strategy. No matter how hard you promote this content or how you designed it to rank well in search engines, you’re going to struggle to find new clients and customers. Promote Your Content to Build Backlinks.
As Nicolas Straut, an SEO specialist from Fundera notes, “Reddit and Quora are both excellent channels to distribute content and increase engagement with new audiences in your niche. The only catch to both is that excessively self-promotionalcontent can be penalized.”. Do share links to content that is not your own.
Promote the app. For reading on a phone screen, long-formcontent is a definite non-starter. Be sure to notify them when you’ve added fresh content and features. . Write concise copy for each screen. Develop a consistent format. Consider the user experience. Do A/B testing of your app. Request a quote here.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
On the right side of the curve ( longform ), content is the most likely shared by the executive audience, Jay says. Charts and data are number two, but, by a wide margin, our readers value – and share – long-form pieces that give them deep insight into something while also telling a narrative story.
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. Paid Distribution Paid distribution refers to all types of paid ads and platforms that distribute or promote your content for a fee. Do they prefer short-form or long-formcontent?
JetBlue takes off with long-formcontent in HumanKinda video ( February 2017 ). The 16-minute HumanKinda video is the airline’s first foray into long-formcontent. It’s more proof that the internet just can’t get enough of cats. . JetBlue asks its audience: Are you humankind or HumanKinda ?
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Promote Your Ebook. Landing Page Essentials. Social Media Spread.
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