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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Expand the life of one piece of content beyond one channel.
million blog posts get published. You want to create content that leads to real results. This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. Every day, over 7.5 But how many of them actually get read?
Then, start content repurposing right away. To publish at a higher cadence, take the content you already have on other channels and repurpose it for the new platform. Should you concentrate on repurposing your old content backlog fast? Or should you put the spotlight on repurposing newly publishedcontent first?
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.
Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. What content should you publish?
Automated video creation is the act of using video editing software to automatically create short, interesting videos you can use for marketing and promoting your content. Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent.
Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Here is an Instagram guide my agency, NP Digital , created to promote mental and physical well-being while everyone works from home.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
Topping the list at 76% were news announcements and press releases, meaning publishing these will lead to lots of valuable backlinks from online publications. Publishing original research is another backlink magnet that will help you generate referral traffic and improve your domain authority.
There is a reason people publish these types of reviews, and it’s not just to earn affiliate income, although that is a benefit. Business owners don’t know what’s out there The most important reason to publish software reviews is to let business owners and professionals in your industry know that certain software applications exist.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Use Guest Blogging to Widen Your Reach 5.
– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-formcontent into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more.
Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings. Google Forms has the answer.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. HANDPICKED RELATED CONTENT: 7 Principles to Creating Great Infographics.
The CTA says how often I publish new videos. So, I’ve created a ton of videos on those topics and organized them into different sections: This organization makes it easy for people to get an idea of what types of content I publish. Your thumbnail needs to accurately represent the content of your video.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials. Click To Tweet.
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
Like the one that says there are five million blog posts published daily. This means not only does your content need to be great, it means it also needs to be published frequently(like several times a week at least). Personally, I find long, in-depth content works the best for generating leads and ranking well.
With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. After all, an idea is only one part of a published piece of content.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
Infographics can be published on social media platforms or included within other content types to support the text. A white paper is an in-depth, well-researched piece of long-formcontent on a specific topic. White Papers. Podcasts are audio-only files that are distributed via RSS feeds, mobile apps, and websites.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Review your existing content for inspiration. Promote Your Ebook. Landing Page Essentials.
Sure, you can do content marketing willy-nilly. You can publish random topics at random times. You can promote posts sporadically, whenever you have time. Follow my NEW framework, called the Content Cake , to put your process together. And the Content Cake is just the tip of the iceberg. Stage 1: Ideation.
Access the Power of Affiliate Sales When you successfully expand the readership of your content, you unlock opportunities to work with brands that want to sell their products or services to audiences like yours. This online monetization strategy is one of the most common modern monetization methods for online content.
15 Review before publishing Check for any grammatical errors, verify the relevance of your content to your professional goals, and confirm that your message aligns with your intended tone and audience. When should you write a LinkedIn post?
E-commerce advertising is the part of e-commerce marketing that focuses on increasing conversions by promoting specific products and driving sales. Publish your ad. Content Marketing for E-commerce. Content marketing should be centered on providing value. That makes it an ideal place to promote your e-commerce business.
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
The quality of the content you create is the most important feature of your inbound marketing strategy. No matter how hard you promote this content or how you designed it to rank well in search engines, you’re going to struggle to find new clients and customers. Promote Your Content to Build Backlinks.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. Promote the white paper to your network.
Turn a Standard Post Into a Long-Form post. I’m not going to insult your intelligence by stating the obvious fact that long-formcontent ranks better than, say, a typical 500-word post. But here’s a nice little trick you can do with thin content. until it’s bona fide long-formcontent.
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. The good thing about owned channels is you can publish what you want, when you want. For example: When Masterclass adds new content to its site, it sends an announcement to its email subscribers.
The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. Long-formcontent might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. Should we publish once a week?
Road Map to Success: Monitoring and Measuring Your Content’s Performance. Let’s discuss several ways to use what you learn in the audit to improve and exploit existing content: Promote highest performing content. Use an always-on approach to promoting your best performing content. What to do.
By creating high-quality content that aligns with search algorithms and your audience’s needs, you can significantly boost your sales. It Generates Leads The main reason content marketing drives sales? The content you publish essentially provides a service to your potential customers. Here’s how + why.
Are the demand generation marketers working hand in hand with content? Are the product marketing team members informing the team about new features, product lines, or versions in time for a promotion plan to launch? After all, your brand narrative is an integral part of storytelling in content marketing.
Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop. Purpose: These prompts help marketers quickly perform research, brainstorm content ideas, and generate an outline tailored to their target audience. The key value at this stage is efficiency.
For a kickass DIY resource, download our Content Marketing Playbook. What is Content Marketing? Unlike traditional marketing, content marketing isn’t primarily focused on promoting products or even promoting your brand. At Intergrowth™, we build content marketing strategies every day.
Remember, pillar posts need to be long-formcontent. Look for any content you've already written and published on that topic. This process includes both your domain and others, such as writing a good guide you published as a guest post. Publish that post and link to it in your pillar post outline.
In fact, this is the top problem creators face: 52% say finding the time to create and promotecontent is a struggle. It IS possible to significantly reduce your time spent creating content while still maintaining high quality. Automate Outlining, Editing, and Publishing/Distribution 3. Use Content Templates 5.
In this guide, we will explore why content marketing is so important and offer 10 tips you can use to improve your content marketing strategy. What Is Content Marketing? Content marketing is marketing focused on creating and publishing valuable content (blogs, videos, social media posts, infographics, etc.)
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