This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Expand the life of one piece of content beyond one channel.
1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. Similarly, you can share snippets from your long-formcontent in your newsletter, Facebook Groups , Reddit, or Quora.
Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Ready to take your content to the next level? Not all your content should be freely available.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Remember that graphs and charts are content too. SEO Click To Tweet.
The quality of the content you create is the most important feature of your inbound marketing strategy. No matter how hard you promote this content or how you designed it to rank well in search engines, you’re going to struggle to find new clients and customers. Promote Your Content to Build Backlinks.
At the same time, many digital PR professionals create pieces of content specifically for social media, such as brief videos and image carousels breaking down relevant topics. A common tactic is to repurpose long-formcontent, such as blog posts, into smaller chunks for social media content like infographics and carousels.
– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-formcontent into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more.
For instance, you can look at how traffic driven by inbound content activity contributes to form completions. Performance by content type – Track the same metrics as above by content type (blog, guides, webinars, etc.) Performance by publication date – Determine what content performs well over time.
It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. It includes everything from ebooks to videos to webinars. White Papers.
Posted by bsmarketer Contentpromotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced contentpromotion tips like newsjacking and paid social to elevate their brands above the competition. Stellar, long-formcontent was priority number one.
Personally, I find long, in-depth content works the best for generating leads and ranking well. For example, some of my posts are over 10,000 words and require a full table of contents! My readers love long-formcontent (the stats back it up), so I keep delivering. Guest Blog to Promote Your Brand.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials. Blogs and website articles.
Access the Power of Affiliate Sales When you successfully expand the readership of your content, you unlock opportunities to work with brands that want to sell their products or services to audiences like yours. This online monetization strategy is one of the most common modern monetization methods for online content.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. Promote the white paper to your network.
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent? One more example.
If you’ve chosen to specialize in SEO content writing, for example, you might take advanced courses in the latest SEO techniques or content marketing strategies to refine your expertise. Attend virtual conferences and webinars. Sub-reddits like r/freelanceWriters and r/freelancewriting are particularly useful.
E-commerce advertising is the part of e-commerce marketing that focuses on increasing conversions by promoting specific products and driving sales. Content marketing is the strategic approach to creating, publishing, and promotingcontent for the purposes of driving traffic, building brand awareness, and increasing e-commerce sales.
It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. Webinars/live streams (hosting events). If not, you need my Content Process Blueprint. Do you have that process?
Consider creating more in-depth content like: Case studies. This type of content should showcase your expertise and demonstrate how your products or services can address their needs effectively. Bottom-of-Funnel (BoFu) Content for Driving Conversions The BoFu stage is where prospects are ready to make a purchase decision.
For a kickass DIY resource, download our Content Marketing Playbook. What is Content Marketing? Unlike traditional marketing, content marketing isn’t primarily focused on promoting products or even promoting your brand. Content marketing comes in all sorts of formats. A content strategist.
You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing.
Bridge the gap between your content and target audience and maximize your efforts for better returns on investment. How to Repurpose Content in 4 Steps As with any B2B content strategy , you want to maximize the return on your investment in your long-formcontent. Promote your repurposed content.
Make adoption easy with educational content, like how-to guides, tutorials, and webinars. This type of content reduces friction in the buyer’s journey and can significantly improve conversion rates. And visual content like infographics and data visualizations can help simplify and illustrate key points.
1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. Similarly, you can share snippets from your long-formcontent in your newsletter, Facebook Groups , Reddit, or Quora.
Image from Google Search This new search experience provides a glimpse at the future of AI content consumption, especially for long-formcontent. For example, Hushly offers an AI content chat that allows users to interact with content without reading the entire post. Image from Hushly 3.
To only endorse and promote products that I have tried myself and have full confidence in. Solve Problems With High Quality Long-FormContent. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. Source: Content Marketing Institute.
It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-formcontent like blog posts or articles designed to inform or entertain the reader.
With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-formcontent, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.
Beyond just describing the page’s content for audiences, title tags are also used by search engines as link text in their results pages. They even appear when someone shares your webpage on social media networks — making them essential tools for promoting visibility and click-through rates.
Source: Semrush survey Make Thought Leadership Visible Your insightful content deserves an audience beyond those who stumble upon it organically through search engines or social media shares. Platforms like LinkedIn are goldmines for promoting thought leadership.
Example: Bloggers who are busy and need to produce high-quality content, fast. What is your goal for this content? promote new book. You can see it here: There are loads of other ways to repurpose your content. This way, your content will be well thought out and written so you can easily repurpose it. build brand.
That’s the thing most people get wrong – is they say, “I would love you to be on my show” instead of saying, “Hey, I think I can help you promote your book. You cannot get caught up in the fact that they might be on a promotional blitz. But I have said no to very high-profile people, who have been on a promotional blitz.
It will inform your content. Again, it will inform how you brand yourself, how you promote yourself, how you build community and how you monetize. Whether that be blog post or podcast or webinars or whatever it might be. That’s really important for me to do because that’s my natural tendency, is to publish half finished content.
That’s the thing most people get wrong – is they say, “I would love you to be on my show” instead of saying, “Hey, I think I can help you promote your book. You cannot get caught up in the fact that they might be on a promotional blitz. But I have said no to very high-profile people, who have been on a promotional blitz.
Another important element for creating a quarterly content plan that will 10x your output is knowing what type of content to create. Different content types include: social media webinars how-to guides blog posts infographics memes/GIFs videos (live stream videos, YouTube videos, TikTok, Instagram reels, etc.)
How to Promote Your Blog In content marketing, creating stellar long-formcontent is just half the battle. Promoting your blog posts effectively to reach a wider audience is equally crucial. At Content Hacker, we understand that entrepreneurs and marketers might struggle with this aspect.
The most significant advantage of repurposing content is it makes scaling your long-formcontent marketing much easier. A New Audience With Every Repurpose An interesting aspect of repurposing content is its ability to attract an entirely new audience segment that may not have been reached by the original format.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content