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We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Also, these tools specifically gave me the best chance of creating content to a certain level of quality I hoped for. To keep the experiment parameters strict, 100 percent of the content was AI-generated based on various prompts. The only exception was some light proofreading before publishing.
If you’ve been paying attention here on ProBlogger this year, you’ll have seen some of what our team have called ‘mega posts’ For example here on ProBlogger we’ve published: The Ultimate Guide to Making Money with the Amazon Affiliate Program (7683 words). LongFormContent vs Series of Blog Posts.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Expand the life of one piece of content beyond one channel. The problem?
Your publishedcontent is your business ambassador to the world. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer.
Then, start content repurposing right away. To publish at a higher cadence, take the content you already have on other channels and repurpose it for the new platform. Should you concentrate on repurposing your old content backlog fast? Or should you put the spotlight on repurposing newly publishedcontent first?
Platforms like WordPress make this as simple as creating and publishing a new page. After its set up, you can create a new post whenever you like that will appear as its own page and in preview form on your blog page. Instead, focus on specific, intent-driven content that answers one clear question that appeals to your target audience.
million blog posts get published. You want to create content that leads to real results. This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. Every day, over 7.5 But how many of them actually get read?
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
There is a reason people publish these types of reviews, and it’s not just to earn affiliate income, although that is a benefit. Business owners don’t know what’s out there The most important reason to publish software reviews is to let business owners and professionals in your industry know that certain software applications exist.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.
Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Plus, having long-formcontent that’s well produced arms you with plenty of future clips to use. Publish Your Content.
YouTube and Vimeo are great platforms for video publishing. This format is particularly effective for educational content and can be shared on platforms like SlideShare. Aim to condense complex information from your long-form posts down to key takeaways or stats.
However, sites with useful long-formcontent that isn’t perfectly optimized may see a small boost in rankings and, therefore, traffic. It seems passage indexing is the next step in using AI programs like RankBrain to better understand the context of content rather than looking at formulaic factors like keyword density.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
But when it comes to long-formcontent, we still need our specialized writers with deep subject matter expertise. The content they do generate often needs quite a bit of editing to get it publish-ready. AI-powered tools can only do so much.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth.
Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. What content should you publish? First Name.
Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. They let marketers tell a story around products, repurpose older posts into new content, or add context to new posts. Keep Users on Your Page.
Content became militarized and industrialized. The monolithicmedia companies had been poked and stirred and discovered the power of content and publishing. Creating content on your own is alonely place and there is another issue. Quality longformcontent One of my first blog posts was 106 words.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out? Avoid publishing AI content without a solid editor juicing it up and adding opinion, humor, and personality.
Topping the list at 76% were news announcements and press releases, meaning publishing these will lead to lots of valuable backlinks from online publications. Publishing original research is another backlink magnet that will help you generate referral traffic and improve your domain authority.
Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings. Google Forms has the answer.
Also, these tools specifically gave me the best chance of creating content to a certain level of quality I hoped for. To keep the experiment parameters strict, 100 percent of the content was AI-generated based on various prompts. The only exception was some light proofreading before publishing.
Here are a few examples of what evergreen content is not: Current Events: This one should be obvious, but news stories don’t have a long shelf-life. The news stories published today won’t generate much interest this time next week because something else will have happened to grab the world’s attention. It’s authoritative.
We had an INSANE report go out December of 2022 analyzing over 428 pieces of content we’ve silently published and studied over the last 12 months ( see the full report here ). Out of over 400 pieces of content, we divided them up into two types: long-form and short-form. That’s right – one!
If you’re wondering why the writing time has gone up so much, it’s because Google’s algorithm updates have started to favor long-formcontent. Besides the actual writing, researching, adding photos, and publishing also take up lots of time, not to mention content planning and S EO.
Like the one that says there are five million blog posts published daily. This means not only does your content need to be great, it means it also needs to be published frequently(like several times a week at least). Personally, I find long, in-depth content works the best for generating leads and ranking well.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Remember that graphs and charts are content too. SEO Click To Tweet.
Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. However, more recently, content marketing has stepped back from detailed, lengthy article guides. In recent years, there’s been a consistent shift away from content churning.
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
15 Review before publishing Check for any grammatical errors, verify the relevance of your content to your professional goals, and confirm that your message aligns with your intended tone and audience.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
Inventory your content. Review the content in your archives. HANDPICKED RELATED CONTENT: 8 Ways to Take a Fresh Approach to Content Formats. When audiences get overwhelmed by content bombarding them (as we all often do), even content from their favorite creators can slip through the cracks. Repackaging.
Update old content with new links. Number nine is updating your old content with new links. When you publish a new blog post, publish a new piece of content, make sure you're going back and updating your old content with those new links. You're adding links to your new content. Use more headers.
The CTA says how often I publish new videos. So, I’ve created a ton of videos on those topics and organized them into different sections: This organization makes it easy for people to get an idea of what types of content I publish. My trailer is like an extension of the value prop. How to Write a Great YouTube Title.
Maybe you own a catering business and have already gained some ground by monetizing your blog and publishing a recipe e-book. Because consulting is a low-volume enterprise, dedicating just a few hours a week can quickly create another stream of income from your content. Expand your empire with personal Zoom or Skype cooking classes.
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
Sure, you can do content marketing willy-nilly. You can publish random topics at random times. Follow my NEW framework, called the Content Cake , to put your process together. And the Content Cake is just the tip of the iceberg. If you need the complete set of instructions for creating a content marketing process plan….
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Review your existing content for inspiration. How To Generate Leads With an Ebook Ghostwriter.
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