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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.
? ?. Editor’s note: Given the ongoing need for brands to use socialmedia strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where socialmedia is no longer a safe space for your brand to play at all? You’re not alone.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on socialmedia, etc. All these iterations fall under content repurposing.
Your publishedcontent is your business ambassador to the world. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer.
Can you run a socialmedia account only using AI? See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on socialmedia and how I share it. The only exception was some light proofreading before publishing.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another socialmedia platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other socialmedia channels.
million blog posts get published. You want to create content that leads to real results. This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. Every day, over 7.5 But how many of them actually get read?
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, socialmedia copy, blog posts, job descriptions, and more. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.
Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Plus, having long-formcontent that’s well produced arms you with plenty of future clips to use. Publish Your Content.
Blogs also present an opportunity for shareable content that supports socialmedia strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. The reality?
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B socialmedia platform, both B2B and B2C brands can benefit from publishing on it.
When Instagram launched in 2010 with its visually-focused platform, it disrupted the socialmedia scene. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Keep Users on Your Page.
Digital PR is the online equivalent of this and entails networking with bloggers, socialmedia influencers, and online publications (like The New York Timess website instead of the print newspaper). Publishing original research is another backlink magnet that will help you generate referral traffic and improve your domain authority.
As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on socialmedia. Socialmedia: Likes, shares, and comments. Create and optimize content that drives emotion.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and socialmedia all require us to stay on top of things. Optimizing Content for Niche, Long Tail Keywords.
Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings. Google Forms has the answer.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. if your niche is socialmedia, focus on a single platform that’s hot).
Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? Why Long-FormContent Matters to Content Marketing How Content Marketing Helps Business Growth: 5 Benefits 1. Increased SocialMedia Engagement 7. Guess what?
Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. What content should you publish? First Name.
You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly socialmedia, to craft personal brands that attract countless people to their websites and socialmedia accounts. Look at those social share numbers though!
There’s no denying that socialmedia can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. But this can be tricky as you navigate socialmedia algorithms to get your content noticed.
Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out? We’ve also found creative ways to use it to analyze keywords and competitors, outline articles, and create webinar emails and social copy.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
Infographics can be published on socialmedia platforms or included within other content types to support the text. A white paper is an in-depth, well-researched piece of long-formcontent on a specific topic. SocialMedia. White Papers.
One of the major topics on ProBlogger lately has been socialmedia. While search engines have been very important in the development of the Internet, socialmedia has led a revolution in how we interact with content. Socialmedia information tends to come in small bites. Set the hook.
In this guide, we will explore why content marketing is so important and offer 10 tips you can use to improve your content marketing strategy. What Is Content Marketing? Content marketing is marketing focused on creating and publishing valuable content (blogs, videos, socialmedia posts, infographics, etc.)
And remember, with so many media channels and platforms to choose from and so many messages competing for your audience’s attention, you also need to promote what you publish (through socialmedia or other paid and unpaid techniques) to fulfill its marketing promise. Explore your media platform options.
Inventory your content. Review the content in your archives. HANDPICKED RELATED CONTENT: 8 Ways to Take a Fresh Approach to Content Formats. When audiences get overwhelmed by content bombarding them (as we all often do), even content from their favorite creators can slip through the cracks. Repackaging.
Content became militarized and industrialized. The monolithicmedia companies had been poked and stirred and discovered the power of content and publishing. Creating content on your own is alonely place and there is another issue. Quality longformcontent One of my first blog posts was 106 words.
Produce high quality content. Encourage sharing on socialmedia. Use tools to outperform content marketing. Turn a Standard Post Into a Long-Form post. I’m not going to insult your intelligence by stating the obvious fact that long-formcontent ranks better than, say, a typical 500-word post.
The CTA says how often I publish new videos. People want to learn SEO and socialmedia marketing from me. So, I’ve created a ton of videos on those topics and organized them into different sections: This organization makes it easy for people to get an idea of what types of content I publish.
E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, socialmedia, and affiliate marketing. It’s a long list, but I promise to keep it simple. Publish your ad. Content Marketing for E-commerce. Not quite.
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include socialmedia platforms, email marketing, paid ads, and other websites. Like your website, blog, and socialmedia accounts. However: It can get expensive.
For instance, let’s say you have a well-performing long-form blog post; with some tweaks here and there (like breaking down complex points), this can easily transform into an infographic for socialmedia or become bite-sized insights for Twitter posts. With content repurposing it’s more like kill 10.
Take a look at the topics of content you’ve already created, like blogs, socialmedia posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. Promote the white paper to your network.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Sure, you can do content marketing willy-nilly. You can publish random topics at random times. Follow my NEW framework, called the Content Cake , to put your process together. And the Content Cake is just the tip of the iceberg. If you need the complete set of instructions for creating a content marketing process plan….
This will make it easier for you to understand the concept and learn how to adapt your content to it. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines. Long-formcontent. Don’t disregard long-formcontent when optimizing for audio.
In the age of socialmedia, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. This social networking platform is the digital version of a networking event—a place where professionals across industries go to make connections with professional peers and potential employers.
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