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We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Expand the life of one piece of content beyond one channel. The problem?
Then, start content repurposing right away. To publish at a higher cadence, take the content you already have on other channels and repurpose it for the new platform. Should you concentrate on repurposing your old content backlog fast? Or should you put the spotlight on repurposing newly publishedcontent first?
It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Ready to take your content to the next level? Create and optimize content that drives emotion.
However, sites with useful long-formcontent that isn’t perfectly optimized may see a small boost in rankings and, therefore, traffic. It seems passage indexing is the next step in using AI programs like RankBrain to better understand the context of content rather than looking at formulaic factors like keyword density.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Remember that graphs and charts are content too. SEO Click To Tweet.
Topping the list at 76% were news announcements and press releases, meaning publishing these will lead to lots of valuable backlinks from online publications. Publishing original research is another backlink magnet that will help you generate referral traffic and improve your domain authority. Webinars and live virtual events.
Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out? We’ve also found creative ways to use it to analyze keywords and competitors, outline articles, and create webinar emails and social copy.
For instance, you can look at how traffic driven by inbound content activity contributes to form completions. Performance by content type – Track the same metrics as above by content type (blog, guides, webinars, etc.) Performance by publication date – Determine what content performs well over time.
Instead of writing short posts, you should be doing extensive research and producing in-depth content. According to research by Curata , long-formcontent generates eight times more page views, nine times more leads, and three times more social media shares than short-formcontent. Host a Free Webinar.
It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. It includes everything from ebooks to videos to webinars. White Papers.
It also offers: networking opportunities webinars discounted books, tools, and events community downloads. Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. In recent years, there’s been a consistent shift away from content churning.
Like the one that says there are five million blog posts published daily. This means not only does your content need to be great, it means it also needs to be published frequently(like several times a week at least). Personally, I find long, in-depth content works the best for generating leads and ranking well.
YouTube and Vimeo are great platforms for video publishing. This format is particularly effective for educational content and can be shared on platforms like SlideShare. Webinars Use the content of your blog post as the foundation for a webinar. Zoom or GoToWebinar are excellent tools for setting up a webinar.
Email Content Marketing ROI Statistics. Visual Content Marketing ROI Statistics. Pandemic-Related Content Marketing ROI Statistics. 45 Incredible Content Marketing ROI Stats. Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. more leads and 3.5x
Maybe you own a catering business and have already gained some ground by monetizing your blog and publishing a recipe e-book. Because consulting is a low-volume enterprise, dedicating just a few hours a week can quickly create another stream of income from your content. Expand your empire with personal Zoom or Skype cooking classes.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. Promote the white paper to your network.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. Webinars or virtual conferences. Optimize your content for organic search.
They’re powerful decision-stage content showcasing your successes and helping potential customers envision what working with you could look like. Try different types of long-formcontent, measure their performance, and adjust your B2B content marketing strategy based on what works best with your audience.
Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. The stats from a recent white paper you published find new life as a shareable infographic. See where we’re going with this? The best part?
By creating high-quality content that aligns with search algorithms and your audience’s needs, you can significantly boost your sales. It Generates Leads The main reason content marketing drives sales? The content you publish essentially provides a service to your potential customers. Here’s how + why.
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style. Why not you?
What Does a Content Calendar Do? A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy. It may just include the content pieces, or it may include the sub-steps involved in creating, publishing, and repurposing material.
Publish your ad. Content marketing is the strategic approach to creating, publishing, and promoting content for the purposes of driving traffic, building brand awareness, and increasing e-commerce sales. Content marketing can be highly effective, but many e-commerce businesses struggle to create high-quality content.
Make adoption easy with educational content, like how-to guides, tutorials, and webinars. This type of content reduces friction in the buyer’s journey and can significantly improve conversion rates. They need to know what you have to offer, which means you need SEO – and content marketing plays a critical role in that.
Then, start content repurposing right away. To publish at a higher cadence, take the content you already have on other channels and repurpose it for the new platform. Should you concentrate on repurposing your old content backlog fast? Or should you put the spotlight on repurposing newly publishedcontent first?
Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. The word “eBook” (also spelled “ebook” or “e-book”) is just what its name suggests: a digital “book” that’s published electronically for lead generation, knowledge sharing, and building through leadership.
Content marketing comes in all sorts of formats. Gated content (eBooks, whitepapers, email courses, and webinars). It’s any type of content created specifically to provide value to your audience. There’s an added benefit as well: Strong content marketing efforts lend credibility to your brand. It includes: Videos.
Bridge the gap between your content and target audience and maximize your efforts for better returns on investment. How to Repurpose Content in 4 Steps As with any B2B content strategy , you want to maximize the return on your investment in your long-formcontent. Repurposing can help you do that.
You don’t need wizard-level skills — just some solid know-how and elbow grease can skyrocket engagement with every post you publish. Table Of Contents: What is Content Optimization? The Importance of Content Optimization Making Your Content Visible And Impactful How Do You Know If You Need Content Optimization?
Solve Problems With High Quality Long-FormContent. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. In short, when you create content that solves the problems of your audience, you eventually become their go-to source for everything related to your industry.
Humans can identify powerful opportunities to publish timely content or identify times to hold back on making statements that might be in bad taste. These are just three of the top reasons you cannot replace human writers with AI content creation. You might be familiar with the TL;DR tag for “Too long, didn’t read.”
Next time you publish a new post, you won’t start over from zero – your new email subscribers will be glad to read your latest writing. Once you’ve selected a these potentials, decide what type of content you’d like to use: Webinar. So how can you transform one-time visitors into lifelong readers? Guest post.
With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-formcontent, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.
Maintain Brand Consistency Across All Content Ensure every piece of content reflects the core values and mission statement of your brand. Adopt a consistent tone and style across all platforms where you publishcontent – from blog posts to social media updates – reinforcing brand recognition among audiences.
Understanding Topical Authority Whenever websites consistently publish thought-leader-tier content expertly written on a particular topic or subject, Google takes notice – and they begin to build topical authority. Stay tuned to learn how you can establish topical authority in your industry.
086: How to Get into the Flow of Creating Great Content for Your Blog. 087: 9 Questions You Should Ask Before Hitting Publish On Your Next Blog Post. 152: How to Use Embedded Content on Your Blog [Challenge]. And then you write it and then you bang, publish, and it goes out. That’s the way I used to publishcontent.
You’ve got this piece of content. Obviously you publish it, but what happens next in terms of that relationship with the influencer? Darren: Essentially doing webinars. Darren: Yeah, and that’s a much more affordable solution than many of the webinar solutions around. Mike: Yeah.
You’ve got this piece of content. Obviously you publish it, but what happens next in terms of that relationship with the influencer? Darren: Essentially doing webinars. Darren: Yeah, and that’s a much more affordable solution than many of the webinar solutions around. Mike: Yeah.
You should regularly review your content plan and look for ways to maximize your productivity—even on a shoestring budget. Remember, content plays a huge role in your business growth. As a result, you must be deliberate and proactive about the type and quality of content you publish. Set Content Goals.
Recorded webinars are a great way to create material you can turn into an online course. To host your webinar, you can live stream on Facebook, LinkedIn, or Instagram or use a paid platform like Zoom, WebinarGeek , or GoToWebinar. Recording your webinars allows you to develop your eLearning assets over time and with an audience.
A simple and intuitive interface will make it easier for you to create, edit, and publish your blog posts without technical headaches. Related posts: Consider including links to related posts or content that your readers might find interesting or helpful. Your main columns should include: Publishing Date: When will this post go live?
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