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Plus, the white paper positioned the staffing agency as a go-to expert on talent recruitment. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. This method gives white papers a more academic feel without interrupting the flow of the text.
But also ensure they do it using proper anchor texts; in a recent LinkedIn post, expert editor Rennie Sanusi hinted at two key anchor text elements to look for in your candidate’s samples: [Anchor texts] should clearly explain where they'll take your reader to [Anchor texts] shouldn't be too long.
It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Spend 80% of your time writing your title and only 20% on the text. Next, make your text scannable. It’s difficult to read long blocks of text.
Suggestions: Use text overlays. At the same time, she’s an advocate of long-formcontent. Treat your audience as if they are loyal, and they quickly become loyal, says @schmittastic. Everyone on the planet seems to have some sort of attention-deficit disorder, Amy says. You have to keep the eyes moving. Click To Tweet.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. How To Generate Leads With an Ebook Ghostwriter. Social Media Spread.
Job searches: If you’re looking for a job, having a well-optimized profile can make it easier for recruiters and hiring managers to find you. You can also see that this person used bullet points to enhance the structure of the content, making it more reader-friendly and digestible. And he’s added in a CTA. Keep your photos relevant.
However, in addition to its traditional features, such as creating a profile and connecting with others, LinkedIn also offers the opportunity to publish long-formcontent through its “Articles” feature. LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experiences.
Source: Host Gator Educate Audiences At the heart of any successful content marketing strategy lies the power to educate. For businesses looking to leverage long-formcontent on their websites, creating educational blog posts is not just an option; it’s a necessity. Check out our AIO Blogger course.
This tool empowers users to rapidly create, supplement, erase, or replace images with straightforward text commands. Image Creation: The Writing Assistant integrates with Canva, allowing users to transform their text into stunning graphics. This feature helps to elevate visual content and make posts more eye-catching.
You can set up affiliate signup pages to recruit partners quickly. Clearscope co-founder Bernard Huang's recent episode on ranch-style content marketing is a personal favorite. As a freelance writer, I've used several content optimization tools, including SurferSEO and Clearscope. Pricing : Free plan available.
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