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For most introverts, making cold calls is one of the hardest parts of sales. And that’s probably why you’re googling “how to grow my business without sales calls.” ” Well, I’ve got good news for you: You DON’T have to rely on cold calling to generate sales leads for your business.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. It’s why we jump on flash sales or rush to book when we see “ only 1 room left.” or something similar.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. It’s why we jump on flash sales or rush to book when we see “ only 1 room left.” or something similar.
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. And: Anyway, a couple paragraphs back I wrote: “and if you can find a way to use it, you can dramatically increase your sales volume.” ” Isn’t that a lot more powerful?
Can content marketing help increase sales? In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. This builds trust and affinity with your audience, which can translate to sales. Why Can Content Marketing Help Increase Sales?
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram. The sales team to use in upcoming sales efforts such as pitch meetings. Optimizing content that performs well.
The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Social media: Likes, shares, and comments.
Track how prospects move through your marketing or sales funnel to better understand which searches lead to conversions. Dwell time measures how long a user looks at a page after they click. For example, does content promoting a new product actually result in sales? What does that mean for SEO? Leveraging Core Web Vitals.
In B2B marketing, which we’ll focus on here, a white paper is a piece of long-formcontent similar to an ebook, often formatted as a report or guide. Digital marketers use white papers to generate new leads, boost sales for the organization, and change the perception of the company.
SEO, PPC, even some social media sites can drive online sales for your luxury brand. Despite what you might think, online sales of personal luxury goods are growing, too. McKinsey estimates 8% of all luxury sales are made online or around €20 billion. It’s also easier to measure sales increase.).
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
From factual inaccuracy to a complete lack of structure, style, and depth; none of the content most of the AI tools I tested gave me a real solution for true long-form, which is the content type I teach, preach, study, and practice – to the tune of 1,000s of blogs written, and over $5M in sales generated for my businesses from the content I write.
Did you know you can take prospects all the way from awareness to decision, the very last stage of the sales cycle, with ONE comprehensive, amazing piece of content? Episode #38 – How to Shorten the Sales Cycle with Comprehensive Content. Episode #38 – How to Shorten the Sales Cycle with Comprehensive Content.
I’ll give you my biggest tip: I repurpose my YouTube videos into smaller bits of content that I can use elsewhere (for me that means Instagram, Facebook, and Pinterest). Long-formcontent (aka your YouTube videos) exists to build that know, like, trust factor with your audience, and microcontent nourishes that relationship.
But sales isn’t the only area where augmented intelligence can help your business. Finally, just like with sales, product, and customer service, augmented intelligence tools can take your marketing efforts to the next level. According to a Forrester report , 46% of respondents say that marketing and sales teams are leading AI adoption.
Astra —Best for Overall E-commerce Customizability Divi —Best for E-commerce Shop Design Features Flatsome —Best for Convenient E-commerce Shop Maintenance OceanWP —Best for Improving E-commerce Sales Porto —Best for Niche E-commerce Setups Shopkeeper —Best for E-commerce Shops with Blogs Halena —Best for Pre-Built E-commerce Shops.
Another holiday season is fast approaching, and that means websites are scrambling to ready killer campaigns (or have already launched them) that will generate North Pole-sized sales. Firstly, you need to understand what content is being shared. All of these are crucial to succeeding in an online sale. The Art of Sharing.
In general, copy moves people down the sales funnel. Additionally, the ultimate goal of content is sales. Content brings and holds your audience close so that when there is a need, your product or service is their choice. Ongoing, quality content sets you up for future sales. Its function is transactional.
Content was created and shared but nothing of substance showed up. Few leads and little or no sales. So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blog posts was 106 words. The reality? Over to you?
It depends on how much value a content type brings to your client. . For instance, you can demand a premium for case studies because clients use them directly to close more sales. Similarly, research reports, long-form blogs, and landing pages help clients bring more revenue or visibility to their company—making them highly lucrative.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
This team of communication mavens is harnessing its capabilities in content creation, ideation, and editing. Interestingly, marketers tend to use Gen AI more for short-formcontent, like emails, pings, and shorter messages, than for long-formcontent, such as blogs, documents, and project plans.
Increased exposure means increased sales and can lead to higher quality engagement. That said, the simplicity of these ads can feel limiting to marketers used to creating long-formcontent. For example, are you moving this potential customer into the sales funnel or simply further down the marketing pipeline ?
Avoid posting personal or non-professional content, sales-oriented posts, negative remarks about coworkers or employers, or anything that doesn’t provide value. What are some tips for writing a LinkedIn post?
Write With Search Engine Optimization in Mind Remember to write in-depth product descriptions for each item for sale. Use them to let people know about upcoming sales or new products in stock. Use chatbots to answer questions about business hours, product shipping, sales, and more. Start blogging today.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
Community marketing isn’t about getting a quick sale—it’s about engaging with customers while building trust and loyalty and reaching a wider audience. Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent.
Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. The marketing budget or the money clients have available to pay for content or copy, will determine rates.
Analytics data can lead your initial decisions on what to curate, but there’s a lot to be said for getting insights on what content your audience wants right from the horse’s mouth. HANDPICKED RELATED CONTENT: 8 Ways to Take a Fresh Approach to Content Formats. Repackaging.
If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. Types of E-commerce Marketing.
Instead of writing short posts, you should be doing extensive research and producing in-depth content. According to research by Curata , long-formcontent generates eight times more page views, nine times more leads, and three times more social media shares than short-formcontent. It creates brand recall.
Your copy is always written to accomplish (that’s what makes it copy, not a different form of writing). Benefits make sales , and features make failures. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts.
Pro: Speed-up Your Content Writing. Note, NOT copywriting … sales copywriting (at least for me!) I may use for … Taking long-formcontent (like my YouTube scripts, interviews, and blogs) and chopping that into social media posts for Facebook, Instagram captions, LinkedIn posts, etc. . This is what I found.
Access the Power of Affiliate Sales When you successfully expand the readership of your content, you unlock opportunities to work with brands that want to sell their products or services to audiences like yours. This online monetization strategy is one of the most common modern monetization methods for online content.
Evaluation by buying stage, across personas – Look at the performance of content across each focus area. You can look at sales velocity (days to close) and revenue performance. HANDPICKED RELATED CONTENT: The Best 9 Analytics to Help with Content Audits. It’s also important to rank content based on your audit results.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. How To Generate Leads With an Ebook Ghostwriter. Ebook Strategy: Decide on an Approach.
You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions.
Whether you are using your Drupal website for e-commerce or building a content-driven brand, such as a membership site, Drupal SEO will help your customers find you as they search for answers online. Drupal is a CMS, or content management system. How can you provide content that helps them? What Is Drupal?
Trust Professional content shows off your expertise and quality. SEO Opportunities Long-formcontent gives you many chances to use keywords. Well-written content motivates them to take action. Put together, these benefits boost your sales and conversions. Let Us Help You Build Quality Content!
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