Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Social media: Likes, shares, and comments.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Grammarly

JANUARY 30, 2023

In B2B marketing, which we’ll focus on here, a white paper is a piece of long-form content similar to an ebook, often formatted as a report or guide. Digital marketers use white papers to generate new leads, boost sales for the organization, and change the perception of the company.

Persuasion 131

Persuasion Education Government Long Form Content 131

Neil Patel

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Despite what you might think, online sales of personal luxury goods are growing, too. McKinsey estimates 8% of all luxury sales are made online or around €20 billion. It’s also easier to measure sales increase.).

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

ContentWriters

MARCH 22, 2023

Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content. Guides and tutorials.

Long Form Content 98

Long Form Content IT Content Electronics 98

Content Hacker

JULY 6, 2023

By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-form content, you need a process.

Content Marketing 93

Content Marketing Marketing Long Form Content Content 93

Content Marketing Institute

AUGUST 20, 2018

Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-form content is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.

Long Form Content 111

Long Form Content Copy Copywriting Copywriter 111

Content Hacker

NOVEMBER 21, 2022

Did you know you can take prospects all the way from awareness to decision, the very last stage of the sales cycle, with ONE comprehensive, amazing piece of content? Episode #38 – How to Shorten the Sales Cycle with Comprehensive Content. Episode #38 – How to Shorten the Sales Cycle with Comprehensive Content.

Sales 52

Sales Long Form Content Content Social Media 52

Ashleyn Writes

MARCH 3, 2022

I’ll give you my biggest tip: I repurpose my YouTube videos into smaller bits of content that I can use elsewhere (for me that means Instagram, Facebook, and Pinterest). Long-form content (aka your YouTube videos) exists to build that know, like, trust factor with your audience, and microcontent nourishes that relationship.

Script 130

Script Social Media Content Long Form Content 130

Neil Patel

NOVEMBER 19, 2020

But sales isn’t the only area where augmented intelligence can help your business. Finally, just like with sales, product, and customer service, augmented intelligence tools can take your marketing efforts to the next level. According to a Forrester report , 46% of respondents say that marketing and sales teams are leading AI adoption.

Digital Marketing 145

Digital Marketing Marketing Medical Hospitality 145

Neil Patel

DECEMBER 19, 2020

Astra —Best for Overall E-commerce Customizability Divi —Best for E-commerce Shop Design Features Flatsome —Best for Convenient E-commerce Shop Maintenance OceanWP —Best for Improving E-commerce Sales Porto —Best for Niche E-commerce Setups Shopkeeper —Best for E-commerce Shops with Blogs Halena —Best for Pre-Built E-commerce Shops.

Portfolio 145

Portfolio Agency Sales Long Form Content 145

ProBlogger

NOVEMBER 3, 2014

Another holiday season is fast approaching, and that means websites are scrambling to ready killer campaigns (or have already launched them) that will generate North Pole-sized sales. Firstly, you need to understand what content is being shared. All of these are crucial to succeeding in an online sale. The Art of Sharing.

Sales 50

Sales Blog Blogging Retail 50

Neil Patel

OCTOBER 18, 2021

Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content. You should set goals for your content each and every quarter. Thankfully, a few factors will help you decide on the content types to focus on in the next quarter.

Content 134

Content Content Creation Social Media Promotion 134

ContentWriters

DECEMBER 13, 2023

In general, copy moves people down the sales funnel. Additionally, the ultimate goal of content is sales. Content brings and holds your audience close so that when there is a need, your product or service is their choice. Ongoing, quality content sets you up for future sales. Its function is transactional.

Copywriting 111

Copywriting Copywriter Writer Writing 111

Freelance Magic

JANUARY 3, 2023

It depends on how much value a content type brings to your client. . For instance, you can demand a premium for case studies because clients use them directly to close more sales. Similarly, research reports, long-form blogs, and landing pages help clients bring more revenue or visibility to their company—making them highly lucrative.

Freelance 130

Freelance Portfolio Agency Contractor 130

ContentWriters

MAY 15, 2024

As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-form content. Each format has its place within a comprehensive content strategy. What Is Long-Form Content?

Long Form Content 59

Long Form Content Content Social Media Entertainment 59

Copywriter Collective

FEBRUARY 20, 2025

Content was created and shared but nothing of substance showed up. Few leads and little or no sales. So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality long form content One of my first blog posts was 106 words. The reality? Over to you?

Content Marketing 87

Content Marketing Marketing Content Storytelling 87

Grammarly

MARCH 25, 2024

This team of communication mavens is harnessing its capabilities in content creation, ideation, and editing. Interestingly, marketers tend to use Gen AI more for short-form content, like emails, pings, and shorter messages, than for long-form content, such as blogs, documents, and project plans.

Marketing 119

Marketing Communication Content Content Creation 119

Neil Patel

MAY 27, 2021

Increased exposure means increased sales and can lead to higher quality engagement. That said, the simplicity of these ads can feel limiting to marketers used to creating long-form content. For example, are you moving this potential customer into the sales funnel or simply further down the marketing pipeline ?

Ads 119

Ads Script Advertising Long Form Content 119

Grammarly

JULY 19, 2024

Avoid posting personal or non-professional content, sales-oriented posts, negative remarks about coworkers or employers, or anything that doesn’t provide value. What are some tips for writing a LinkedIn post?

Brand 118

Brand Post Education Text 118

BKA Content

FEBRUARY 9, 2023

Write With Search Engine Optimization in Mind Remember to write in-depth product descriptions for each item for sale. Use them to let people know about upcoming sales or new products in stock. Use chatbots to answer questions about business hours, product shipping, sales, and more. Start blogging today.

Brand 98

Brand Search Engine Optimization Social Media Brand Awareness 98

Content Hacker

MARCH 8, 2023

Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-Form Content Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?

Content 100

Content Content Creation Long Form Content Search Engine Optimization 100

Smart Blogger

MARCH 10, 2023

Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. The marketing budget or the money clients have available to pay for content or copy, will determine rates.

Freelance 120

Freelance Writing Finance Script 120

Kristi Hines

AUGUST 4, 2023

This comprehensive article explores the landscape of generative AI solutions available for businesses in areas like marketing, sales, customer service, coding, HR, legal, and finance. These advancements aim to boost operational efficiency, augment customer experiences, amplify product exploration, and promote sales growth.

Marketing 130

Marketing Utilities Social Media Recruitment 130

Neil Patel

JANUARY 31, 2022

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. Types of E-commerce Marketing.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Content Marketing Institute

DECEMBER 19, 2017

Analytics data can lead your initial decisions on what to curate, but there’s a lot to be said for getting insights on what content your audience wants right from the horse’s mouth. HANDPICKED RELATED CONTENT: 8 Ways to Take a Fresh Approach to Content Formats. Repackaging.

Long Form Content 107

Long Form Content Editorial Team Editorial Content Marketing 107

Article Writing

OCTOBER 29, 2022

Your copy is always written to accomplish (that’s what makes it copy, not a different form of writing). Benefits make sales , and features make failures. It serves as a convincing lede in long-form content, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts.

Copywriting 131

Copywriting Copywriter Copy Proofreader 131

Ashleyn Writes

FEBRUARY 7, 2022

Pro: Speed-up Your Content Writing. Note, NOT copywriting … sales copywriting (at least for me!) I may use for … Taking long-form content (like my YouTube scripts, interviews, and blogs) and chopping that into social media posts for Facebook, Instagram captions, LinkedIn posts, etc. . This is what I found.

Copywriting 130

Copywriting Copywriter Script Writing 130

Content Marketing Institute

DECEMBER 21, 2017

JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). The 16-minute HumanKinda video is the airline’s first foray into long-form content. It’s more proof that the internet just can’t get enough of cats. . JetBlue asks its audience: Are you humankind or HumanKinda ?

Content Marketing 110

Content Marketing Transportation Marketing Content 110

BKA Content

MAY 18, 2023

Access the Power of Affiliate Sales When you successfully expand the readership of your content, you unlock opportunities to work with brands that want to sell their products or services to audiences like yours. This online monetization strategy is one of the most common modern monetization methods for online content.

Content 98

Content Content Writer Content Creator Consulting 98

BKA Content

NOVEMBER 13, 2022

When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-form content asset with the help of an ebook ghostwriter. How To Generate Leads With an Ebook Ghostwriter. Ebook Strategy: Decide on an Approach.

Landing Page 98

Landing Page Proofreader Recruitment Lead Generation 98

Content Marketing Institute

AUGUST 19, 2018

Evaluation by buying stage, across personas – Look at the performance of content across each focus area. You can look at sales velocity (days to close) and revenue performance. HANDPICKED RELATED CONTENT: The Best 9 Analytics to Help with Content Audits. It’s also important to rank content based on your audit results.

Content 97

Content Editorial Long Form Content Content Marketing 97

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions.

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

BKA Content

JULY 28, 2023

Trust Professional content shows off your expertise and quality. SEO Opportunities Long-form content gives you many chances to use keywords. Well-written content motivates them to take action. Put together, these benefits boost your sales and conversions. Let Us Help You Build Quality Content!

Social Media 95

Social Media Content Marketing Media Marketing 95

Susan Greene

SEPTEMBER 12, 2020

For reading on a phone screen, long-form content is a definite non-starter. Attractive product photos combined with clear descriptions will help generate sales off your app. No extra words. Avoid elaborating when a single short statement can get the point across. Don’t use a complicated term when a simple one will do.

Copywriting 130

Copywriting Copywriter Copy Copy Editor 130

Contently

MAY 9, 2024

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Proofreader 109

Proofreader Writing Recruitment Brand 109

Content Hacker

MAY 11, 2023

In-depth SEO insights: By crawling and analyzing Google’s top search results, Content at Scale provides valuable insights for optimizing your content for SEO. Versatility: The tool can create high-quality long-form content across various industries, making it suitable for diverse client needs.

Agency 87

Agency Writing Content Creation Healthcare 87

Article Writing

OCTOBER 3, 2022

With all this effort to make content shorter and “easier” for consumers to read, a lot of marketers and companies don’t realize they’re devaluing their content. According to Neil Patel, long-form content is valuable for various reasons: results in higher in Google search rankings. positions you as an authority.

Content Marketing 85

Content Marketing Marketing Creative Director Content 85