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Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?
Can content marketing help increase sales? In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. This builds trust and affinity with your audience, which can translate to sales. Why Can Content Marketing Help Increase Sales?
Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram. The sales team to use in upcoming sales efforts such as pitch meetings. Optimizing content that performs well.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Instead of writing short posts, you should be doing extensive research and producing in-depth content. According to research by Curata , long-formcontent generates eight times more page views, nine times more leads, and three times more social media shares than short-formcontent. Host a Free Webinar.
For instance, you can look at how traffic driven by inbound content activity contributes to form completions. Performance by content type – Track the same metrics as above by content type (blog, guides, webinars, etc.) Performance by publication date – Determine what content performs well over time.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers are among the best types of cornerstone content.
Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content. You should set goals for your content each and every quarter. podcasts email newsletters and campaigns user generated content (UGC) longform pieces white papers.
Community marketing isn’t about getting a quick sale—it’s about engaging with customers while building trust and loyalty and reaching a wider audience. It also offers: networking opportunities webinars discounted books, tools, and events community downloads. Optimizing Content for Niche, Long Tail Keywords.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Access the Power of Affiliate Sales When you successfully expand the readership of your content, you unlock opportunities to work with brands that want to sell their products or services to audiences like yours. This online monetization strategy is one of the most common modern monetization methods for online content.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning.
The biggest goal people want to achieve through content marketing is to generate more high-quality leads ( 79% ). 78% of content marketers believe custom content is the future of marketing. When it comes to generating sales, 70% said SEO gives them better results than PPC (pay-per-click). B2B companies saw 2.5x
Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. The marketing budget or the money clients have available to pay for content or copy, will determine rates.
If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. Types of E-commerce Marketing.
Like an eBook, a white paper is a type of long-formcontent used to showcase an organization’s authority in its industry. While they are a gated marketing asset, white papers focus on the research and data to sell a product or idea instead of a straightforward sales pitch.
That faith encourages them to embark on (or continue) the customer journey through the sales funnel. Content marketing comes in all sorts of formats. Gated content (eBooks, whitepapers, email courses, and webinars). It’s any type of content created specifically to provide value to your audience. Blog articles.
Survey your audience directly and ask your followers what content they’d like to see more of. Speak to your sales and customer service teams to understand what themes come up with current and prospective clients. Systematizing Your Content Process Creating consistently high-quality content requires a systematic approach.
Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Stellar, long-formcontent was priority number one. So Zach wasn’t just looking for technically-correct content.
It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-formcontent like blog posts or articles designed to inform or entertain the reader.
Solve Problems With High Quality Long-FormContent. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. However, if you really want your content to stand out, try making short screencasts, webinars and explainer videos a part of your content strategy as well.
Successful marketing not only helps in acquiring new customers but also retains existing ones – leading to increased sales and profits. In this context, the content featured on your website, blog posts, and landing pages becomes an integral part of your overall marketing strategy.
With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-formcontent, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.
An often-overlooked strategy is participating in or hosting webinars where you can share your expertise live. Thought Leadership Content Examples to Learn From Here at Content Hacker, we’re dedicated to showing you how long-formcontent can significantly impact your growth strategy.
How to Promote Your Blog In content marketing, creating stellar long-formcontent is just half the battle. At Content Hacker, we understand that entrepreneurs and marketers might struggle with this aspect. Sponsored Content Moving onto sponsored content, think of this as profitable storytelling.
Here’s the outline I always start with: Who is your reader, and what will they get from this content? Example: Bloggers who are busy and need to produce high-quality content, fast. What is your goal for this content? increase sales. You can see it here: There are loads of other ways to repurpose your content.
Whether that be blog post or podcast or webinars or whatever it might be. That’s really important for me to do because that’s my natural tendency, is to publish half finished content. Again, this is the thing I love about live streaming, Periscope, it’s the thing I love about webinars, coming to conferences. Set idea traps.
Darren: When I see your show’s sales pages, I see all these familiar faces. In addition, it’s a longform medium, so since bloggers understand the value of long-formcontent – most should understand that value – this is just another long-formcontent medium, where you can actually spend quite a bit of time.
Darren: When I see your show’s sales pages, I see all these familiar faces. In addition, it’s a longform medium, so since bloggers understand the value of long-formcontent – most should understand that value – this is just another long-formcontent medium, where you can actually spend quite a bit of time.
Robust reporting features tie marketing efforts to sales outcomes. Anna Burgess Yang , a freelance writer who helps fellow solopreneurs improve their workflows, swears by Kit's capabilities: "I host a lot of webinars and create free downloads for my audience. Moz also rocks in the educational content department.
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