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This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
I’ll give you my biggest tip: I repurpose my YouTube videos into smaller bits of content that I can use elsewhere (for me that means Instagram, Facebook, and Pinterest). Long-formcontent (aka your YouTube videos) exists to build that know, like, trust factor with your audience, and microcontent nourishes that relationship.
Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. AI copywriting examples Social media post Prompt: Write a TikTok video script that explains the difference between “there,” “their,” and “they’re.” AI copywriting: Hey, TikTok! Don’t worry, you’re not alone.
I may use for … Taking long-formcontent (like my YouTube scripts, interviews, and blogs) and chopping that into social media posts for Facebook, Instagram captions, LinkedIn posts, etc. . I may use for … Taking long-form text (a blog, a YouTube script, interview, a talk) and cleaning it. pricing? ~$29-59/mo—at
This technique is especially useful for fiction writing, screenplays, and video scripts. Its a structured approach to brainstorming, especially valuable for business writing, nonfiction projects, and long-formcontent planning. How to do it: Draw a sequence of boxes to represent scenes or key ideas.
Some marketers have audio scripts ready; others have never written an audio script in their lives. That said, the simplicity of these ads can feel limiting to marketers used to creating long-formcontent. The script here should be more focused on creating mental images and bringing up emotions.
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style. Here you will write content for courses.
Brafton produces high-quality, customized content tailored to each client’s needs. Writing Studio Writing Studio offers various services that make it a good choice for content development. Siege Media Siege Media uses innovative strategies and quality content to drive results for clients across various industries.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. Here’s a script you can tweak: “Hey {name}, I hope your day is going well so far! Choose what you value and look for it in your high-paying clients. Narrow it down to a sentence.
Trust Professional content shows off your expertise and quality. SEO Opportunities Long-formcontent gives you many chances to use keywords. The question of content marketing vs social media marketing isn’t black and white. Contact us to see how we can design, post and manage content for your business.
HANDPICKED RELATED CONTENT: 8+ Tips to Create a Great Script for Successful Videos. At the same time, she’s an advocate of long-formcontent. Click To Tweet. Notice how she uses the first eight seconds of this video (as in all her videos) to lasso her listeners. Minimize your branding. Keep your branding subtle.
On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing. Think of a few different mediums and channels where every piece of long-formcontent could live and build that into your creation strategy before you begin execution. The best part?
Bridge the gap between your content and target audience and maximize your efforts for better returns on investment. How to Repurpose Content in 4 Steps As with any B2B content strategy , you want to maximize the return on your investment in your long-formcontent. Promote your repurposed content.
Useful From DIY projects around the house to tips on improving company processes, businesses can help spread their content by offering useful information. Common examples of this type of content include listicles, how-tos, long-formcontent , and guides. Avoid sticking to a bland script.
Different Types of Articles Creating long-formcontent and other types of articles enables the production of high-quality, generated content that serves as a cornerstone of effective content marketing strategies.
AI in Customer Service We’ve come a long way since the days of scripted responses from robotic-sounding virtual assistants. Once machines can read and understand all written content, it will mark a significant leap forward. Embrace the Future of AI AI is not coming — it’s already here, reshaping how we work and live.
Content repurposing, at its core, is all about taking an existing piece – be it a blog post or video script – and transforming it into another format without losing its original essence. This strategic approach breathes new life into your older content pieces while simultaneously expanding their reach.
Exact emails and scripts you’ve used in your case studies. Most blogs today fall into one of two main categories: “churn and burn” websites that just publish frequent, basic posts and long-form websites that publish detailed, researched posts. So what exactly can you offer? Google spreadsheets with exact formulas.
All I had to do was select a template, type in the information about my desired content, and adjust the output settings. Then, I simply hit the generate button and my content was ready in seconds. Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. They might take the form of a movie, music video, or TV show.
Whether you are a corporate trainer looking to build effective eLearning content to improve productivity or a landscape painter ready to share your skills, eLearning content development can be a win-win for you and your audience.
In fact, my content is 4,330 total words. Obviously, there are times when long-formcontent doesn’t make sense (like for an e-commerce category page). But if you can publish longcontent you should publish longcontent. Finally , add your keyword 2-3x on your page.
Content translation : Translates your social posts into different languages. Content repurposing : Turns your long-formcontent into bite-sized social media posts, and repurposes those posts for other social media channels. You can even generate video scripts for Reels and Tiktok.
And once you’ve written a fantastic one-paragraph description of what the product is, who it’s for, and why they should care, it can be edited into almost every piece of long-formcontent you create for the launch, like press releases, blog posts, newsletters, and more.
The primary goal here is to expand the reach of your original content without having to create everything from scratch. The most significant advantage of repurposing content is it makes scaling your long-formcontent marketing much easier. Why not invite those very users onto my podcast? The response was electric.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. Here’s a script you can tweak: “Hey {name}, I hope your day is going well so far! Choose what you value and look for it in your high-paying clients. Narrow it down to a sentence.
The tool studies top-performing ads in your industry to understand what works, then helps you create ad concepts, scripts, and copy based on those insights plus your own brand data. Pricing : Starts at $249/month to get AI keyword features; Content Helper and Content Grader are available as an add-on for $99/month.
Clearscope co-founder Bernard Huang's recent episode on ranch-style content marketing is a personal favorite. Frase: Content optimization for long-formcontent Source: Frase Frase is a content optimization tool that helps you create SEO-friendly long-formcontent that ranks well in search results.
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