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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
? ?. Editor’s note: Given the ongoing need for brands to use socialmedia strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where socialmedia is no longer a safe space for your brand to play at all? You’re not alone.
Content Marketing Vs SocialMedia Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, socialmedia marketing is a major contender for the throne. In the matchup of content marketing vs socialmedia marketing, which channel would win?
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on socialmedia, etc. All these iterations fall under content repurposing.
Yes, when you write a quick email or socialmedia update, it’s possible to jot down your thoughts as if you’re actually chatting on the phone. But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Dammmmmnnn. What a messss.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another socialmedia platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other socialmedia channels.
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, socialmedia copy, blog posts, job descriptions, and more. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
I knew if I didn’t switch to a more video-friendly content format, I’d be doing them a major disservice. So why YouTube when there are other socialmedia platforms out there? But with socialmedia making the largest portion of the advertising space, not showing up kinda isn’t an option anymore.
This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Plus, having long-formcontent that’s well produced arms you with plenty of future clips to use. 10 Tools for Automated Video Creation.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your socialmedia channels.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
When Instagram launched in 2010 with its visually-focused platform, it disrupted the socialmedia scene. The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Why You Should Use Instagram Guides.
Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Is Long-FormContent Necessary? With written content, there are two approaches a writer can take. This type of writing is considered long-formcontent.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B socialmedia platform, both B2B and B2C brands can benefit from publishing on it. ChuckHester Click To Tweet.
Blogs also present an opportunity for shareable content that supports socialmedia strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. The reality?
If I can’t begin a blog post, I’ll use an AI writing tool to help me start it or just give me an angle to think about for my content piece. For example, suppose I need an angle for my eCommerce post using socialmedia. These are defunct socialmedia platforms or tools.
Digital PR is the online equivalent of this and entails networking with bloggers, socialmedia influencers, and online publications (like The New York Timess website instead of the print newspaper). Only after youve built a strong rapport should you broach the topic of forming a partnership for backlinks and shout-outs.
There’s no denying that socialmedia can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. But this can be tricky as you navigate socialmedia algorithms to get your content noticed.
This can be in the form of comment boxes after your blogs or socialmedia posts. QVC leverages this type of content to keep its audience invested and coming back for more. During live shows and events, they invite their viewers to interact on forums and socialmedia groups. Is short or longcontent better?
From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing. We’ll also discuss how socialmedia marketing is crucial in generating topic ideas, promoting your posts, and keeping readers interested. Leverage User Feedback 4. Guess what?
As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on socialmedia. Socialmedia: Likes, shares, and comments. Conversion means different things to different businesses.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? Why Long-FormContent Matters to Content Marketing How Content Marketing Helps Business Growth: 5 Benefits 1. Increased SocialMedia Engagement 7. Guess what?
SEO, PPC, even some socialmedia sites can drive online sales for your luxury brand. This could be a socialmedia platform you want to pay particular attention to; it could be Google; it could even be a custom app. You can also partner with influencers on socialmedia channels.
Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and socialmedia all require us to stay on top of things. Optimizing Content for Niche, Long Tail Keywords.
Don’t let a great piece of long-formcontent be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →
Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings. What does she do well here?
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. Pro-tip : if possible, interact with the client you’re pitching a few times on socialmedia before jumping on their inbox (called warm pitching ). Narrow it down to a sentence. The good news?
However, short-form copywriting like socialmedia posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives. AI copywriting: Hey, TikTok!
One of the major topics on ProBlogger lately has been socialmedia. While search engines have been very important in the development of the Internet, socialmedia has led a revolution in how we interact with content. Socialmedia information tends to come in small bites. Set the hook.
SocialMedia Trends – Where Should You Focus Your Energy. In our last episode I covered seven trends in socialmedia and blogging. Links and Resources for Trends in SocialMedia – Where Should You Focus Your Energy?: 7 SocialMedia Trends I Noticed at SocialMedia Marketing World.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
However, as the digital landscape evolved, so did content marketing strategies. Today, it encompasses various formats and platforms, from videos on socialmedia to immersive experiences on websites. Businesses worldwide have come to find that content marketing is worth it when it comes to growing their customer base.
In this guide, we will explore why content marketing is so important and offer 10 tips you can use to improve your content marketing strategy. What Is Content Marketing? Content marketing is marketing focused on creating and publishing valuable content (blogs, videos, socialmedia posts, infographics, etc.)
if your niche is socialmedia, focus on a single platform that’s hot). Use supporting #content when publishing infographics to earn high-quality backlinks, says @ab80. Alternatively, if you have a large following, publish the infographic on your website and promote it via socialmedia. SEO Click To Tweet.
Infographics can be published on socialmedia platforms or included within other content types to support the text. A white paper is an in-depth, well-researched piece of long-formcontent on a specific topic. SocialMedia. White Papers.
You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly socialmedia, to craft personal brands that attract countless people to their websites and socialmedia accounts. Look at those social share numbers though!
Can you run a socialmedia account only using AI? See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on socialmedia and how I share it.
Well, not yet ) Elephant in the room: will this put those of us who work in marketing writing—copywriters, content writers, copyeditors, socialmedia managers, ghostwriters—out of a job? But for socialmedia posts, blogs, articles, research for those … wow. Cons of AI Copy Generators & Content Writing Tools.
Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out? Avoid publishing AI content without a solid editor juicing it up and adding opinion, humor, and personality.
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