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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Yes, when you write a quick email or socialmedia update, it’s possible to jot down your thoughts as if you’re actually chatting on the phone. But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Want to know how?
? ?. Editor’s note: Given the ongoing need for brands to use socialmedia strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where socialmedia is no longer a safe space for your brand to play at all? You’re not alone.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on socialmedia, etc. All these iterations fall under content repurposing.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another socialmedia platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other socialmedia channels.
Launched in May 2020 by OpenAI, GPT-3 uses deep learning to produce human-like text. Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, socialmedia copy, blog posts, job descriptions, and more. They can add a ton of efficiency to writing processes.
Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Plus, having long-formcontent that’s well produced arms you with plenty of future clips to use. Choose Your Visual Elements.
I knew if I didn’t switch to a more video-friendly content format, I’d be doing them a major disservice. So why YouTube when there are other socialmedia platforms out there? But with socialmedia making the largest portion of the advertising space, not showing up kinda isn’t an option anymore.
Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Is Long-FormContent Necessary? With written content, there are two approaches a writer can take. This type of writing is considered long-formcontent.
When Instagram launched in 2010 with its visually-focused platform, it disrupted the socialmedia scene. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Keep Users on Your Page.
Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. If you’re new to AI, here’s how it works: The user types a command, known as a prompt , into the text window of an AI program, and within a few seconds the AI completes the task. AI copywriting: Hey, TikTok!
In your teens or young adulthood, you most likely only used cell phones to make calls, send text messages, and play the game Snake. Socialmedia usage also reflects how long people spend scrolling. Thats because how you engage with content will drastically alter your attention span. You arent writing for a grade.
Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and socialmedia all require us to stay on top of things. Optimizing Content for Niche, Long Tail Keywords.
You can use a voice-to-text app to help you translate genuine conversation into writing. Offer Interactive Content: QVC. This can be in the form of comment boxes after your blogs or socialmedia posts. QVC leverages this type of content to keep its audience invested and coming back for more.
Infographics can be published on socialmedia platforms or included within other content types to support the text. If you have information that is valuable to share with your audience, but cumbersome to communicate via text, consider leveraging an infographic. SocialMedia. White Papers.
From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing. We’ll also discuss how socialmedia marketing is crucial in generating topic ideas, promoting your posts, and keeping readers interested. Leverage User Feedback 4. Guess what?
There’s no denying that socialmedia can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. But this can be tricky as you navigate socialmedia algorithms to get your content noticed.
Produce high quality content. Encourage sharing on socialmedia. Use tools to outperform content marketing. They break up the content and make it easier to read or skim. If your website is just a wall of text, it’s going to discourage people from spending a long time on it. Add More Than Text.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings. What does she do well here?
Well, not yet ) Elephant in the room: will this put those of us who work in marketing writing—copywriters, content writers, copyeditors, socialmedia managers, ghostwriters—out of a job? But for socialmedia posts, blogs, articles, research for those … wow. Cons of AI Copy Generators & Content Writing Tools.
People use more words when they search by #voice than they do with text, says @ChristiJOlson. While you shouldn’t ignore non-voice SEO, you need to adapt your strategy and come up with content that encompasses what both types of searchers want. Long-formcontent. Audio version of text-based content.
Take a look at the topics of content you’ve already created, like blogs, socialmedia posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. Some white papers opt to use in-text citations.
In the age of socialmedia, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. This social networking platform is the digital version of a networking event—a place where professionals across industries go to make connections with professional peers and potential employers.
In this guide, we will explore why content marketing is so important and offer 10 tips you can use to improve your content marketing strategy. What Is Content Marketing? Content marketing is marketing focused on creating and publishing valuable content (blogs, videos, socialmedia posts, infographics, etc.)
For example, if you find that a high volume of consumers typically connect with your business through their mobile devices, focus repurposing efforts on turning your text-based assets into touch-friendly formats like quizzes or interactive apps , as well as video, audio, or image-based content because those formats still work well on small screens.
One of the major topics on ProBlogger lately has been socialmedia. While search engines have been very important in the development of the Internet, socialmedia has led a revolution in how we interact with content. Socialmedia information tends to come in small bites. Set the hook.
If you want your fashion company to thrive, it needs to have a strong online presence that includes a professional website, an informative blog, and a personal socialmedia presence. They should appear naturally in the text of posts as well as in the titles and metadata. The real key to digital marketing is socialmedia.
With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy socialmediacontent , often with more efficiency than a human copywriter might deliver. Why are these tools vital to your content marketing strategy? Price: Free, $36/month (Pro) Copy.ai
SocialMedia Trends – Where Should You Focus Your Energy. In our last episode I covered seven trends in socialmedia and blogging. Links and Resources for Trends in SocialMedia – Where Should You Focus Your Energy?: 7 SocialMedia Trends I Noticed at SocialMedia Marketing World.
It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and socialmedia posts. Spend 80% of your time writing your title and only 20% on the text. Next, make your text scannable. It’s difficult to read long blocks of text.
People want to learn SEO and socialmedia marketing from me. So, I’ve created a ton of videos on those topics and organized them into different sections: This organization makes it easy for people to get an idea of what types of content I publish. The CTA says how often I publish new videos. How to Write a Great YouTube Title.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
And remember, with so many media channels and platforms to choose from and so many messages competing for your audience’s attention, you also need to promote what you publish (through socialmedia or other paid and unpaid techniques) to fulfill its marketing promise. Use these top content distribution tactics.
AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent. That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2:
Among all the socialmedia platforms out there, LinkedIn stands out as the go-to platform for professional social networking. LinkedIn’s Ranking Factors Like a lot of socialmedia platforms, LinkedIn hasn’t openly defined its ranking criteria. But with over 900 million people using it , how do you stand out?
If you’re going to produce this content, you need to make sure it works to its best ability. Make Your Content More Visual. Humans love visual content. For your content to appeal to your ideal readers, make sure there’s more to it than just large blocks of text. You want to create articles that tell a story.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. A study by Social Fresh suggests that this step can improve conversions by up to 89%. SocialMedia.
Table of Contents: What Should My First Blog Post Be About? In this section, we’ll discuss how you can share personal details about yourself or your business, direct readers toward relevant pages on your site, and encourage socialmedia engagement. Make your content easy to read. CTAs inside my first blog post.
And for online verifications like on socialmedia. Step 3: Choose a Hosting Provider (If Required) Web hosting is a service that reserves server space for your website’s data (like text, images, and videos). Then click on any element (text or image) to change them. Your domain name isn’t just for your website.
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