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Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on socialmedia, etc. All these iterations fall under content repurposing.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another socialmedia platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other socialmedia channels.
Digital PR is the online equivalent of this and entails networking with bloggers, socialmedia influencers, and online publications (like The New York Timess website instead of the print newspaper). Only after youve built a strong rapport should you broach the topic of forming a partnership for backlinks and shout-outs.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your socialmedia channels.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. if your niche is socialmedia, focus on a single platform that’s hot).
Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Is Long-FormContent Necessary? With written content, there are two approaches a writer can take. This type of writing is considered long-formcontent.
As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on socialmedia. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase.
Instead of writing short posts, you should be doing extensive research and producing in-depth content. According to research by Curata , long-formcontent generates eight times more page views, nine times more leads, and three times more socialmedia shares than short-formcontent.
Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and socialmedia all require us to stay on top of things. Optimizing Content for Niche, Long Tail Keywords.
It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. It includes everything from ebooks to videos to webinars. SocialMedia.
Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out? We’ve also found creative ways to use it to analyze keywords and competitors, outline articles, and create webinar emails and social copy.
You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly socialmedia, to craft personal brands that attract countless people to their websites and socialmedia accounts. Look at those social share numbers though!
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Take a look at the topics of content you’ve already created, like blogs, socialmedia posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning.
If you’ve chosen to specialize in SEO content writing, for example, you might take advanced courses in the latest SEO techniques or content marketing strategies to refine your expertise. Attend virtual conferences and webinars. Next, create a content marketing plan.
SEO blogging brings in 1,000% more traffic than socialmedia. 95% of B2B product buyers say they view content as a trustworthy marker to evaluate a business. The most preferred types of content for B2B buyers are webinars (57%), ebooks (57%), and whitepapers ( 55% ). What content type has the best ROI in marketing?
And remember, with so many media channels and platforms to choose from and so many messages competing for your audience’s attention, you also need to promote what you publish (through socialmedia or other paid and unpaid techniques) to fulfill its marketing promise. Read the Content Marketer’s SocialMedia Survival Guide.
E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, socialmedia, and affiliate marketing. It’s a long list, but I promise to keep it simple. E-commerce Marketing on SocialMedia. Not quite.
Provide Premium Content at a Price When you hire a marketing content writer to produce high-value long-formcontent, consider offering these labor-intensive items on a membership basis. Some blogs also create online monetization strategies with a private, members-only site that houses premium content.
Artificial intelligence has shaken up content creation forever. Now we can write headlines, socialmedia posts, emails, and even long-form blog content 5-10x faster. You need short content in the mix to help promote your long-formcontent like blogs, ebooks, guides, and lead magnets.
It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. Socialmedia posts (sharing updates). Webinars/live streams (hosting events).
Moreover, offering solutions through informative blog posts or engaging socialmedia posts encourages readers to share the content within their networks, further expanding your reach and driving new leads into your sales cycle. Some effective ToFu content types include: Blog posts. Socialmedia posts.
You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing.
It gives you a better idea of your content’s effectiveness. Socialmedia engagement: Likes, shares, and comments are all indicators that your content has resonated with your audience. Pay attention to which posts perform best and use that information to shape future content. Leverage technology.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another socialmedia platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other socialmedia channels.
Content repurposing is the art of creatively recycling your existing content into different formats or for various platforms. It’s taking a single piece of content like a blog post and transforming it from one static asset into many others, like an infographic, podcast, video, or socialmedia post.
For example, you might send out a newsletter every other week to two different audiences, post a new article to your blog every week, and add a new post on socialmedia twice per week. Don’t forget about the less-frequent but highly important pieces of content, too.
Make adoption easy with educational content, like how-to guides, tutorials, and webinars. This type of content reduces friction in the buyer’s journey and can significantly improve conversion rates. And visual content like infographics and data visualizations can help simplify and illustrate key points.
Content marketing comes in all sorts of formats. Gated content (eBooks, whitepapers, email courses, and webinars). It’s any type of content created specifically to provide value to your audience. Here are just a few of the key reasons why you should invest in content marketing : Rank higher in Google search results.
It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-formcontent like blog posts or articles designed to inform or entertain the reader.
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style. Why not you?
Optimizing for Backlinks Don’t Know How to Start Optimizing Your Content? What is Content Optimization? Optimizing Text Think of optimized content marketing as the spine holding up your digital strategy. Remember, effective long-formcontent marketing isn’t just about quantity but quality.
Use content to fuel socialmedia distribution (and not the other way around) Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated socialmedia manager at the height of their success. Socialmedia did drive traffic to their posts. But Facebook organic just sucks anyway.
For instance, let’s say you have a well-performing long-form blog post; with some tweaks here and there (like breaking down complex points), this can easily transform into an infographic for socialmedia or become bite-sized insights for Twitter posts. With content repurposing it’s more like kill 10.
Image from Google Search This new search experience provides a glimpse at the future of AI content consumption, especially for long-formcontent. For example, Hushly offers an AI content chat that allows users to interact with content without reading the entire post. Image from Hushly 3.
We’ll walk through crafting a strategy that elevates your brand, developing compelling content that makes decision-makers take notice, and ensuring your wisdom reaches far and wide. Maintain Brand Consistency Across All Content Ensure every piece of content reflects the core values and mission statement of your brand.
With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-formcontent, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.
Thanks to their credibility, users flock to their content and share their posts on socialmedia and other platforms – generating even more backlinks and traffic for them. They’re also more likely to share your content with their networks on socialmedia, netting you lots of referral traffic and natural backlinks.
Read blog comments, socialmedia posts, and emails from your readers to get some ideas. You can see it here: There are loads of other ways to repurpose your content. The strategy that I prefer to use, is to create longformcontent, such as writing a book, then dissecting it down into other offerings.
To help me do that, I have invited my friend Michael Stelzner of SocialMedia Examiner onto the show because he’s someone who I’ve seen build an amazing business relatively quickly in the socialmedia space. As we discover in the interview that follows, he had little to no experience in socialmedia at that point.
Whether that be blog post or podcast or webinars or whatever it might be. That’s really important for me to do because that’s my natural tendency, is to publish half finished content. Again, this is the thing I love about live streaming, Periscope, it’s the thing I love about webinars, coming to conferences. Set idea traps.
To help me do that, I have invited my friend Michael Stelzner of SocialMedia Examiner and SocialMedia Marketing World onto the show because he’s someone who I’ve seen build an amazing business relatively quickly in the socialmedia space. He’s built an incredibly successful business around SocialMedia.
Review Last Quarter’s Content Metrics. A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your socialmedia, mailing list, and blog pages. Check everything from traffic on your pages to direct socialmedia engagement to click-throughs to your website.
Recorded webinars are a great way to create material you can turn into an online course. To host your webinar, you can live stream on Facebook, LinkedIn, or Instagram or use a paid platform like Zoom, WebinarGeek , or GoToWebinar. Recording your webinars allows you to develop your eLearning assets over time and with an audience.
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