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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my socialmediacontent production. AI content creation tools can help you here, especially when saving time in socialmedia post creation.
Content Marketing Vs SocialMedia Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, socialmedia marketing is a major contender for the throne. In the matchup of content marketing vs socialmedia marketing, which channel would win?
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on socialmedia, etc. All these iterations fall under content repurposing.
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
You want to create content that leads to real results. In July 2024, we wrote an article about how to create a website. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. There, you can find content ideas for your business.
Yes, when you write a quick email or socialmedia update, it’s possible to jot down your thoughts as if you’re actually chatting on the phone. But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Dammmmmnnn. What a messss.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
If you only optimize your website to get views, you’re in trouble. They want websites that load fast and deliver results right away. Another good SEO practice – for mobile and desktop – is to implement HTTPS protocol, which indicates that your website is certified with Secure Sockets Layer (SSL). Focus on content .
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, socialmedia copy, blog posts, job descriptions, and more. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your socialmedia channels.
Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Plus, having long-formcontent that’s well produced arms you with plenty of future clips to use. 10 Tools for Automated Video Creation.
Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. But with powerful no-code tools available, building a high-performing website doesn’t have to be as complicated. You can create a website in a few days. Let’s begin.
YouTube content has become one of the best tools for business owners because it helps businesses get found through content with a long shelf life. You can have a YouTube video that’s several years old that still drives traffic to your website. * GASPS * Instagram could never! We call this microcontent.
Digital PR is the online equivalent of this and entails networking with bloggers, socialmedia influencers, and online publications (like The New York Timess website instead of the print newspaper). The idea is that if trustworthy websites link back to your content, its a sign that your content is high-quality and accurate.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another socialmedia platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other socialmedia channels.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
You know when you’re drawn to specific websites. You always read their newest blogs and click through on their social posts or in their newsletters. You look forward to consuming the content, and you spend lots of time on the website absorbing it all. Basically, if it’s on your site, it’s content.
Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Is Long-FormContent Necessary? With written content, there are two approaches a writer can take. This type of writing is considered long-formcontent.
When Instagram launched in 2010 with its visually-focused platform, it disrupted the socialmedia scene. The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Why You Should Use Instagram Guides.
They are a component of how Google ranks websites. Here are 15 effective tips for getting more backlinks for your website: 1. On the flip side, even sites with amazing content that can’t pitch themselves well don’t get backlinks. Keep the Content Detailed and Deep. Make Sure the Content Is Well-Written and Well-Produced.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B socialmedia platform, both B2B and B2C brands can benefit from publishing on it. ChuckHester Click To Tweet.
A business can use a blog as a strategic marketing tool directly on its website. Blogs also present an opportunity for shareable content that supports socialmedia strategies and keeps existing customers engaged with your brand. Your blog isnt for your current audiencethats what email newsletters and socialmedia are for.
If I can’t begin a blog post, I’ll use an AI writing tool to help me start it or just give me an angle to think about for my content piece. For example, suppose I need an angle for my eCommerce post using socialmedia. This comes in handy for the niche websites I have. No more writer’s block!
From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing. We’ll also discuss how socialmedia marketing is crucial in generating topic ideas, promoting your posts, and keeping readers interested. Know Your Target Audience 2.
SEO, PPC, even some socialmedia sites can drive online sales for your luxury brand. This could be a socialmedia platform you want to pay particular attention to; it could be Google; it could even be a custom app. Your app could be as simple as a mobile responsive version of your website.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. Pro-tip : if possible, interact with the client you’re pitching a few times on socialmedia before jumping on their inbox (called warm pitching ). Narrow it down to a sentence. 5: Online communities.
Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. However, short-form copywriting like socialmedia posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them.
You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly socialmedia, to craft personal brands that attract countless people to their websites and socialmedia accounts. From my own website to Ramit, Ash, and then Marie?
Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and socialmedia all require us to stay on top of things. Optimizing Content for Niche, Long Tail Keywords.
As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on socialmedia. Socialmedia: Likes, shares, and comments. Conversion means different things to different businesses.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
Where is your website traffic coming from? The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO. Improving SEO Rankings Depends on The Quality of Your Website or Blog. Improving SEO Rankings Depends on The Quality of Your Website or Blog.
Well walk you through seven tips on how to optimize your website for mobile readers by making it more browsable. How Is Mobile Usage Changing Content Marketing? That means three in every four website visitors may be logging on from their phones. Socialmedia usage also reflects how long people spend scrolling.
A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your socialmedia, mailing list, and blog pages. Check everything from traffic on your pages to direct socialmedia engagement to click-throughs to your website. Decide What Types of Content to Create.
There’s no denying that socialmedia can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. But this can be tricky as you navigate socialmedia algorithms to get your content noticed.
Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? Why Long-FormContent Matters to Content Marketing How Content Marketing Helps Business Growth: 5 Benefits 1. Increased SocialMedia Engagement 7. Guess what?
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include socialmedia platforms, email marketing, paid ads, and other websites. Like your website, blog, and socialmedia accounts.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
However, as the digital landscape evolved, so did content marketing strategies. Today, it encompasses various formats and platforms, from videos on socialmedia to immersive experiences on websites. Businesses worldwide have come to find that content marketing is worth it when it comes to growing their customer base.
When readers click on those internal links, they will be led to other pages on your website. This improves your site’s user experience by providing easy access to more relevant content. It also increases the amount of time the reader spends on your website and helps Google understand its structure. SocialMedia.
In this guide, we will explore why content marketing is so important and offer 10 tips you can use to improve your content marketing strategy. What Is Content Marketing? Content marketing is marketing focused on creating and publishing valuable content (blogs, videos, socialmedia posts, infographics, etc.)
What follows are the five types of content these experts say are best at growing their own links. HANDPICKED RELATED CONTENT: 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic. Shares Are Not Enough: How to Amplify Your Content and Build Links. However, as with infographics, content quality is key.
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