Contently

DECEMBER 29, 2022

For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy. Optimizing content that performs well. Filling up your content calendar with timely, relevant content.

Publisher 134

Publisher Publishing Publishing Landing Page 134

Content Marketing Institute

AUGUST 31, 2023

Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out? We’ve also found creative ways to use it to analyze keywords and competitors, outline articles, and create webinar emails and social copy.

Content Marketing 132

Content Marketing Marketing Content Proofreader 132

ContentWriters

NOVEMBER 16, 2022

It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. It includes everything from ebooks to videos to webinars. White Papers.

Marketing 98

Marketing Content Social Media Long Form Content 98

Content Marketing Institute

AUGUST 19, 2018

For instance, you can look at how traffic driven by inbound content activity contributes to form completions. Performance by content type – Track the same metrics as above by content type (blog, guides, webinars, etc.) Performance by publication date – Determine what content performs well over time.

Content 88

Content Editorial Long Form Content Content Marketing 88

Neil Patel

FEBRUARY 22, 2021

It also offers: networking opportunities webinars discounted books, tools, and events community downloads. Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-form content.

Content Marketing 139

Content Marketing Marketing Content Social Media 139

ContentWriters

MAY 15, 2024

As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-form content. Each format has its place within a comprehensive content strategy. What Is Long-Form Content?

Long Form Content 59

Long Form Content Content Social Media Entertainment 59

Neil Patel

JUNE 28, 2021

Personally, I find long, in-depth content works the best for generating leads and ranking well. For example, some of my posts are over 10,000 words and require a full table of contents! My readers love long-form content (the stats back it up), so I keep delivering. Look at those social share numbers though!

Brand 145

Brand Finance Social Media Long Form Content 145

Content Hacker

APRIL 14, 2023

The Best Marketing AI Tool for General & Short-Form Content (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-form content? One more example.

Content Creation 89

Content Creation Long Form Content Marketing Content 89

Contently

MAY 9, 2024

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Proofreader 107

Proofreader Writing Recruitment Brand 107

BKA Content

MAY 18, 2023

Provide Premium Content at a Price When you hire a marketing content writer to produce high-value long-form content, consider offering these labor-intensive items on a membership basis. Some blogs also create online monetization strategies with a private, members-only site that houses premium content.

Content 98

Content Content Writer Content Creator Consulting 98

Content Hacker

OCTOBER 25, 2022

95% of B2B product buyers say they view content as a trustworthy marker to evaluate a business. The most preferred types of content for B2B buyers are webinars (57%), ebooks (57%), and whitepapers ( 55% ). 71% of B2B customers consume blog content during the purchase process. Visual Content Marketing ROI Statistics.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Hacker

MARCH 2, 2023

It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. Webinars/live streams (hosting events). My favorite tool for long-form content creation with AI is Content at Scale.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

ContentWriters

MARCH 13, 2024

Like an eBook, a white paper is a type of long-form content used to showcase an organization’s authority in its industry. Long-Form Content As long-form and persuasive content , eBooks and white papers allow your writers, designers, and subject matter experts to showcase their expertise.

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

Contently

APRIL 9, 2024

On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing. Think of a few different mediums and channels where every piece of long-form content could live and build that into your creation strategy before you begin execution. The best part?

Long Form Content 52

Long Form Content Content Social Media Content Creation 52

ContentWriters

DECEMBER 6, 2023

They’re powerful decision-stage content showcasing your successes and helping potential customers envision what working with you could look like. Try different types of long-form content, measure their performance, and adjust your B2B content marketing strategy based on what works best with your audience.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Content Marketing Institute

APRIL 9, 2018

Webinars or virtual conferences. Determining your most valuable distribution venues is a core step in the content distribution process. Repackage it: This involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. Blogs and website articles.

Editorial 107

Editorial Content Promotion Social Media 107

BKA Content

JUNE 28, 2024

Make adoption easy with educational content, like how-to guides, tutorials, and webinars. This type of content reduces friction in the buyer’s journey and can significantly improve conversion rates. And visual content like infographics and data visualizations can help simplify and illustrate key points.

Content Marketing 52

Content Marketing Marketing Content Long Form Content 52

Content Hacker

JUNE 15, 2023

Provide ongoing support: Foster a culture of continuous improvement by offering additional resources, workshops, or webinars to help your AIO writer stay up-to-date with industry trends and AI advancements. The right AIO writer is out there, but you have to be willing to do a bit of digging to find them.

Writer 93

Writer Content Creation Content Creator Storytelling 93

Buffer

DECEMBER 5, 2023

1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-form content to another long-form content. Similarly, you can share snippets from your long-form content in your newsletter, Facebook Groups , Reddit, or Quora.

Long Form Content 52

Long Form Content Content Content Creation Social Media 52

Content Hacker

APRIL 20, 2023

Consider creating more in-depth content like: Case studies. This type of content should showcase your expertise and demonstrate how your products or services can address their needs effectively. Bottom-of-Funnel (BoFu) Content for Driving Conversions The BoFu stage is where prospects are ready to make a purchase decision.

Sales 89

Sales Content Marketing Marketing Content 89

Moz

FEBRUARY 10, 2020

It was Britney Muller’s webinar on Feature Snippet Essentials and the release of the featured snippets cheat sheet that inspired me to capture what we've learned. Second, this was process was over a 12–18 month period and we’re still evolving what we think is the best way for us and our content team. What are featured snippets?

Long Form Content 67

Long Form Content Keywords Copy Ads 67

ContentWriters

SEPTEMBER 20, 2023

Don’t forget about the less-frequent but highly important pieces of content, too. Your quarterly whitepaper or webinar should be included on your calendar. If it’s safe to assume people are going to start shopping for the holidays next month, plan content that addresses their pain points.

Editorial 59

Editorial Content Marketing Marketing Content 59

ContentWriters

DECEMBER 20, 2023

Bridge the gap between your content and target audience and maximize your efforts for better returns on investment. How to Repurpose Content in 4 Steps As with any B2B content strategy , you want to maximize the return on your investment in your long-form content. Repurposing can help you do that.

Marketing 59

Marketing Content Long Form Content Social Media 59

Smart Blogger

MARCH 10, 2023

Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-form content writing has a conversational and accessible writing style. Why not you?

Freelance 120

Freelance Writing Finance Script 120

Neil Patel

JANUARY 31, 2022

Content marketing is the strategic approach to creating, publishing, and promoting content for the purposes of driving traffic, building brand awareness, and increasing e-commerce sales. Content marketing can be highly effective, but many e-commerce businesses struggle to create high-quality content.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Intergrowth

NOVEMBER 6, 2022

Content marketing comes in all sorts of formats. Gated content (eBooks, whitepapers, email courses, and webinars). It’s any type of content created specifically to provide value to your audience. To produce compelling content , you’ll need to hire a team of writers that are also great researchers. Blog articles.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Moz

JANUARY 16, 2019

The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-form content was priority number one. So Zach wasn’t just looking for technically-correct content.

Promotion 57

Promotion Content Social Media Manufacturing 57

Content Hacker

OCTOBER 26, 2023

This format is particularly effective for educational content and can be shared on platforms like SlideShare. Webinars Use the content of your blog post as the foundation for a webinar. Zoom or GoToWebinar are excellent tools for setting up a webinar.

Publishing 52

Publishing Publisher Publishing Content 52

ProBlogger

SEPTEMBER 28, 2016

Solve Problems With High Quality Long-Form Content. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. However, if you really want your content to stand out, try making short screencasts, webinars and explainer videos a part of your content strategy as well.

Brand 53

Brand Blog Blogging Lead Generation 53

Content Hacker

FEBRUARY 4, 2024

Remember, effective long-form content marketing isn’t just about quantity but quality. Featuring an industry expert not only adds credibility but also increases the chances of them linking back to your content once it’s published.

Content Marketing 74

Content Marketing Brand Marketing Content 74

Smart Blogger

MAY 25, 2023

It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader.

Copywriting 65

Copywriting Copywriter Copy Persuasion 65

BKA Content

MAY 18, 2023

With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-form content, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.

Content 52

Content Social Media Editorial Utilities 52

Content Hacker

FEBRUARY 6, 2024

An often-overlooked strategy is participating in or hosting webinars where you can share your expertise live. Thought Leadership Content Examples to Learn From Here at Content Hacker, we’re dedicated to showing you how long-form content can significantly impact your growth strategy.

Marketing 52

Marketing Brand Awareness Social Media Engagement 52

Buffer

OCTOBER 28, 2024

Anna Burgess Yang , a freelance writer who helps fellow solopreneurs improve their workflows, swears by Kit's capabilities: "I host a lot of webinars and create free downloads for my audience. Moz also rocks in the educational content department. Tag-based segmentation allows for precise audience targeting.

Digital Marketing 74

Digital Marketing Marketing Social Media Search Engine Optimization 74

ProBlogger

JUNE 16, 2014

Once you’ve selected a these potentials, decide what type of content you’d like to use: Webinar. Most blogs today fall into one of two main categories: “churn and burn” websites that just publish frequent, basic posts and long-form websites that publish detailed, researched posts. Guest post. Physical events.

Blogger 55

Blogger Advertising Script Long Form Content 55

The Hoth

FEBRUARY 20, 2024

It’s been proven through research that long-form content generates more natural backlinks than short-form content, so aim to produce longer articles that explore topics in-depth.

SEO 59

SEO Medical Digital Marketing Keywords 59

ProBlogger

FEBRUARY 15, 2016

You can see it here: There are loads of other ways to repurpose your content. The strategy that I prefer to use, is to create long form content, such as writing a book, then dissecting it down into other offerings. This way, your content will be well thought out and written so you can easily repurpose it.

Content Marketing 37

Content Marketing Marketing Content Editorial 37