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Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. How to repurpose whitepapers, ebooks, and other long-formcontent.
However, sites with useful long-formcontent that isn’t perfectly optimized may see a small boost in rankings and, therefore, traffic. It seems passage indexing is the next step in using AI programs like RankBrain to better understand the context of content rather than looking at formulaic factors like keyword density.
1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. Similarly, you can share snippets from your long-formcontent in your newsletter, Facebook Groups , Reddit, or Quora.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Ready to take your content to the next level? Not all your content should be freely available.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Remember that graphs and charts are content too.
For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy. Optimizing content that performs well. Filling up your content calendar with timely, relevant content.
At the same time, many digital PR professionals create pieces of content specifically for social media, such as brief videos and image carousels breaking down relevant topics. A common tactic is to repurpose long-formcontent, such as blog posts, into smaller chunks for social media content like infographics and carousels.
Instead of writing short posts, you should be doing extensive research and producing in-depth content. According to research by Curata , long-formcontent generates eight times more page views, nine times more leads, and three times more social media shares than short-formcontent. Host a Free Webinar.
For instance, you can look at how traffic driven by inbound content activity contributes to form completions. Performance by content type – Track the same metrics as above by content type (blog, guides, webinars, etc.) Performance by publication date – Determine what content performs well over time.
Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out? We’ve also found creative ways to use it to analyze keywords and competitors, outline articles, and create webinar emails and social copy.
It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. It includes everything from ebooks to videos to webinars. White Papers.
It also offers: networking opportunities webinars discounted books, tools, and events community downloads. Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Personally, I find long, in-depth content works the best for generating leads and ranking well. For example, some of my posts are over 10,000 words and require a full table of contents! My readers love long-formcontent (the stats back it up), so I keep delivering. Look at those social share numbers though!
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent? One more example.
If you’ve chosen to specialize in SEO content writing, for example, you might take advanced courses in the latest SEO techniques or content marketing strategies to refine your expertise. Attend virtual conferences and webinars. Sub-reddits like r/freelanceWriters and r/freelancewriting are particularly useful.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning.
Provide Premium Content at a Price When you hire a marketing content writer to produce high-value long-formcontent, consider offering these labor-intensive items on a membership basis. Some blogs also create online monetization strategies with a private, members-only site that houses premium content.
95% of B2B product buyers say they view content as a trustworthy marker to evaluate a business. The most preferred types of content for B2B buyers are webinars (57%), ebooks (57%), and whitepapers ( 55% ). 71% of B2B customers consume blog content during the purchase process. Visual Content Marketing ROI Statistics.
It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. Webinars/live streams (hosting events). My favorite tool for long-formcontent creation with AI is Content at Scale.
On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing. Think of a few different mediums and channels where every piece of long-formcontent could live and build that into your creation strategy before you begin execution. The best part?
They’re powerful decision-stage content showcasing your successes and helping potential customers envision what working with you could look like. Try different types of long-formcontent, measure their performance, and adjust your B2B content marketing strategy based on what works best with your audience.
Webinars or virtual conferences. Determining your most valuable distribution venues is a core step in the content distribution process. Repackage it: This involves deconstructing your long-formcontent – like blog posts, white papers, and e-books – into smaller, modular assets. Blogs and website articles.
Like an eBook, a white paper is a type of long-formcontent used to showcase an organization’s authority in its industry. Long-FormContent As long-form and persuasive content , eBooks and white papers allow your writers, designers, and subject matter experts to showcase their expertise.
Make adoption easy with educational content, like how-to guides, tutorials, and webinars. This type of content reduces friction in the buyer’s journey and can significantly improve conversion rates. And visual content like infographics and data visualizations can help simplify and illustrate key points.
Provide ongoing support: Foster a culture of continuous improvement by offering additional resources, workshops, or webinars to help your AIO writer stay up-to-date with industry trends and AI advancements. The right AIO writer is out there, but you have to be willing to do a bit of digging to find them.
1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. Similarly, you can share snippets from your long-formcontent in your newsletter, Facebook Groups , Reddit, or Quora.
Consider creating more in-depth content like: Case studies. This type of content should showcase your expertise and demonstrate how your products or services can address their needs effectively. Bottom-of-Funnel (BoFu) Content for Driving Conversions The BoFu stage is where prospects are ready to make a purchase decision.
It was Britney Muller’s webinar on Feature Snippet Essentials and the release of the featured snippets cheat sheet that inspired me to capture what we've learned. Second, this was process was over a 12–18 month period and we’re still evolving what we think is the best way for us and our content team. What are featured snippets?
Don’t forget about the less-frequent but highly important pieces of content, too. Your quarterly whitepaper or webinar should be included on your calendar. If it’s safe to assume people are going to start shopping for the holidays next month, plan content that addresses their pain points.
Bridge the gap between your content and target audience and maximize your efforts for better returns on investment. How to Repurpose Content in 4 Steps As with any B2B content strategy , you want to maximize the return on your investment in your long-formcontent. Repurposing can help you do that.
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style. Why not you?
Content marketing is the strategic approach to creating, publishing, and promoting content for the purposes of driving traffic, building brand awareness, and increasing e-commerce sales. Content marketing can be highly effective, but many e-commerce businesses struggle to create high-quality content.
Content marketing comes in all sorts of formats. Gated content (eBooks, whitepapers, email courses, and webinars). It’s any type of content created specifically to provide value to your audience. To produce compelling content , you’ll need to hire a team of writers that are also great researchers. Blog articles.
The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-formcontent was priority number one. So Zach wasn’t just looking for technically-correct content.
Image from Google Search This new search experience provides a glimpse at the future of AI content consumption, especially for long-formcontent. For example, Hushly offers an AI content chat that allows users to interact with content without reading the entire post. Image from Hushly 3.
This format is particularly effective for educational content and can be shared on platforms like SlideShare. Webinars Use the content of your blog post as the foundation for a webinar. Zoom or GoToWebinar are excellent tools for setting up a webinar.
Solve Problems With High Quality Long-FormContent. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. However, if you really want your content to stand out, try making short screencasts, webinars and explainer videos a part of your content strategy as well.
Remember, effective long-formcontent marketing isn’t just about quantity but quality. Featuring an industry expert not only adds credibility but also increases the chances of them linking back to your content once it’s published.
It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-formcontent like blog posts or articles designed to inform or entertain the reader.
With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-formcontent, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.
Once you’ve selected a these potentials, decide what type of content you’d like to use: Webinar. Most blogs today fall into one of two main categories: “churn and burn” websites that just publish frequent, basic posts and long-form websites that publish detailed, researched posts. Guest post. Physical events.
An often-overlooked strategy is participating in or hosting webinars where you can share your expertise live. Thought Leadership Content Examples to Learn From Here at Content Hacker, we’re dedicated to showing you how long-formcontent can significantly impact your growth strategy.
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