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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Google Search Console Enhanced Analytics Best for quick website performance comparisons Google Search Console Enhanced Analytics supercharges your Google Search Console (GSC) experience.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
If you only optimize your website to get views, you’re in trouble. They want websites that load fast and deliver results right away. Another good SEO practice – for mobile and desktop – is to implement HTTPS protocol, which indicates that your website is certified with Secure Sockets Layer (SSL). Focus on content .
When you create content for your website, you have many options to tackle. You can go with either long-formcontent or short-formcontent, or simply both, as per circumstance. The post What Is Long-FormContent and How to Create It Effectively in 2023 appeared first on Themeisle Blog.
If you have a popular website, you have probably thought about using paid advertising on your site. Out of all the ways to monetize your website, paid advertising is one of the easiest options, since you just need to paste the code or however it is set up and you are able to start making money.
You want to create content that leads to real results. In July 2024, we wrote an article about how to create a website. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. There, you can find content ideas for your business.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Did one of your whitepapers go viral—backlinked by many notable websites?
Is it a significant update that will tank your website traffic? However, sites with useful long-formcontent that isn’t perfectly optimized may see a small boost in rankings and, therefore, traffic. For most websites, it will have little to no impact on your SEO. What is passage indexing?
Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. But with powerful no-code tools available, building a high-performing website doesn’t have to be as complicated. You can create a website in a few days. Let’s begin.
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. For a while, I was only taking on short projects , but this year I decided to go back to ‘my roots’ and write long-formcontent for SaaS companies.
Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Plus, having long-formcontent that’s well produced arms you with plenty of future clips to use.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
Track Goals: Measures how well your website supports your overall marketing objectives. For example, does content promoting a new product actually result in sales? Brands and digital marketers should focus on long-tail keywords and pay attention to user intent and detailed, long-formcontent.
They are a component of how Google ranks websites. Here are 15 effective tips for getting more backlinks for your website: 1. On the flip side, even sites with amazing content that can’t pitch themselves well don’t get backlinks. Keep the Content Detailed and Deep. Make Sure the Content Is Well-Written and Well-Produced.
A business can use a blog as a strategic marketing tool directly on its website. Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. To make a blog the right way, you first need to set up a page on your website dedicated to blog posts.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Why You Should Use Instagram Guides.
Here’s the thing: AI writing tools are great for help generating ideas for social media and website copy, titles, and breaking through writer’s block. But when it comes to long-formcontent, we still need our specialized writers with deep subject matter expertise. They can add a ton of efficiency to writing processes.
Notifying freelance contributors can help them grow in their careers, as they can showcase the asset on their portfolio or website, thus strengthening your relationship with them. Directing readers to the new content asset in a regular email newsletter. Linking to new content in existing blog posts or website landing pages.
” Table of Contents: The Importance of Consistently Publishing Blog Posts Fresh and Engaging Content Improved Search Engine Visibility Increased Website Traffic Establishing Authority and Expertise Supports Your Content Marketing “What Should I Write on My Blog?” Know Your Target Audience 2.
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. You may think this technique is only for teenagers on social media but even Apple uses it on their website : The looongest battery life of any iPhone.
This January 2023, I finally found an AI content tool that writes long-formcontent that is simply put, quality. I first found it recommended by Adam Enfroy, a blogger I respect and follow that earns $400,000/month doing affiliate content at scale. The Story of Meeting Justin at Content at Scale.
” Let’s say you run an active long-form blog and an Instagram account. When you’re crafting blog content, keep your Instagram channel top of mind: How can you structure your article so it’s easy to read on your website and as an Instagram Carousel post ? visual content.
Well walk you through seven tips on how to optimize your website for mobile readers by making it more browsable. How Is Mobile Usage Changing Content Marketing? That means three in every four website visitors may be logging on from their phones. The best long-formcontent has a good mix of both text and images.
You know when you’re drawn to specific websites. You look forward to consuming the content, and you spend lots of time on the website absorbing it all. Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more.
From personal experience, and observation of other metrics from clients and colleagues, it is clear that short-form status updates are proving to get more comments and shares than LinkedIn long-form articles. Short status updates get more comments & shares than long-formcontent published on #LinkedIn.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2.
You’ve probably seen at least one software review website while searching the internet for something. The more content you publish, the better chance you have of being found in the search engines. Software reviews tend to be longformcontent, thorough, and detailed.
With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. It used to be that if you want to rank well, you would have to create tons of long-formcontent and build links. How SEO has changed. What’s the secret?
Digital PR is the online equivalent of this and entails networking with bloggers, social media influencers, and online publications (like The New York Timess website instead of the print newspaper). The idea is that if trustworthy websites link back to your content, its a sign that your content is high-quality and accurate.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. Find the best ones in your niche through Google and then research the hell out of their website—what kind of clients do they work with? Choose what you value and look for it in your high-paying clients.
YouTube content has become one of the best tools for business owners because it helps businesses get found through content with a long shelf life. You can have a YouTube video that’s several years old that still drives traffic to your website. * GASPS * Instagram could never! We call this microcontent.
You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts. See How My Agency Can Drive Massive Amounts of Traffic to Your Website.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
Whether you are using your Drupal website for e-commerce or building a content-driven brand, such as a membership site, Drupal SEO will help your customers find you as they search for answers online. For everyday use, a CMS is a platform you’ve chosen to build your website on. What Kinds of Websites Should Use Drupal?
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Where is your website traffic coming from? The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO. Improving SEO Rankings Depends on The Quality of Your Website or Blog. Improving SEO Rankings Depends on The Quality of Your Website or Blog.
A huge driving factor for creating any content is that it can attract a ton of new traffic to your website. Would you immediately jump on board with evergreen content if it promised to bring you more leads than ever before? With an evergreen archive, you’ll see a continuous stream of traffic to your website over time.
But a recent study shows that 30% of websites don't even use meta descriptions. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? So do a study on your own website. Invest in long-formcontent.
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
Your app could be as simple as a mobile responsive version of your website. An AR app, which could be accessed on the Chanel website or via Snapchat, brought the popup to life. This makes content marketing campaigns a must for luxury brands. One option is a brand app. Role of Loyalty in Luxury Marketing.
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