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A whitepaper is a document that outlines an organization’s position on an issue and provides educational context to potential customers or stakeholders. Whitepapers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. What is the purpose of a whitepaper?
Writing a whitepaper is the heavyweight bout of content creation. And just like boxing, crafting a whitepaper requires strategy, finesse, and a game plan. Execute it well and your whitepaper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. So, if you want to market yourself as a SaaS content writer, once you pick an industry or SaaS company to pitch to, state the writing niche or service you provide.
Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are whitepapers and eBooks. However, a whitepaper, sometimes called a “technical whitepaper,” is more formal in tone.
Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start. Long-formcontent can gain you more online visibility in the measure of likes and shares, an opportunity to engage more with your community, and serve as a clear indicator of industry expertise.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
HANDPICKED RELATED CONTENT: 7 Principles to Creating Great Infographics. Whitepapers. That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. Don’t go overboard on branding.
You also have content type — the “how” you write about it, or the form your writing takes. Some examples are blog posts, case studies, and whitepapers (we’ll discuss many more in a moment). In my opinion: content type. Long-formcontent writing has a conversational and accessible writing style.
WhitePapers. A whitepaper is an in-depth, well-researched piece of long-formcontent on a specific topic. Whitepapers are used to help a marketer’s target audience understand an issue, make a decision, or solve a problem.
These fictional representations help identify the needs and preferences of potential customers, allowing you to craft content that resonates with them. Once you’ve established some brand personas, you can use them to create content. Read our long-formcontent guide to learn exactly how to create pieces that get results.)
For example, if you find that a high volume of consumers typically connect with your business through their mobile devices, focus repurposing efforts on turning your text-based assets into touch-friendly formats like quizzes or interactive apps , as well as video, audio, or image-based content because those formats still work well on small screens.
For instance, if the AI’s first attempt at a whitepaper outline lacks depth, ask for “A more detailed whitepaper outline addressing advanced cybersecurity challenges for B2B enterprises, with emphasis on solutions in the mobile workforce era.”
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Whitepaper writing, for example, can earn you $4,000 to $7,000 per paper. For example, if you’re particularly skilled at storytelling and have a passion for technology, you might focus on writing engaging blog posts or whitepapers for tech companies. than others.
Content brings and holds your audience close so that when there is a need, your product or service is their choice. Ongoing, quality content sets you up for future sales. Its function is to build trust.
Trust Professional content shows off your expertise and quality. SEO Opportunities Long-formcontent gives you many chances to use keywords. When potential customers need products, services or solutions, they’re more likely to choose a business they trust. SEO is the foundation of any successful website.
Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. The stats from a recent whitepaper you published find new life as a shareable infographic. Which podcast episodes have the most downloads?
You can identify team members’ individual workloads, content production time, and delivery estimates, so you can make adjustments as you need it. Leverage Data Analytics Tools to Drive Your Decisions.
Provide Premium Content at a Price When you hire a marketing content writer to produce high-value long-formcontent, consider offering these labor-intensive items on a membership basis. As a bonus, websites and blogs that publish e-books tend to see a significant increase in their SEO rankings.
Repackage it: This involves deconstructing your long-formcontent – like blog posts, whitepapers, and e-books – into smaller, modular assets. Those assets can be combined with other relevant information on the topic to form a new piece that might be more attractive to different audiences.
Whitepapers/ebooks (providing research insights). Inbound content marketing is a powerful tool for entrepreneurs, founders, and business owners to reach their target audience and drive engagement. My favorite tool for long-formcontent creation with AI is Content at Scale.
Streamline Your Content Production Workflow Creating a streamlined content creation workflow is crucial for any brand looking to consistently produce high-quality, engaging, and impactful long-formcontent efficiently.
So what types of B2B content should you create? Because they’re making a serious business decision instead of a personal purchase, businesses often look for long-formcontent that can really help them learn about the service or product. Whitepapers. Case studies. How Do You Write B2B Copywriting That Works?
It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-formcontent like blog posts or articles designed to inform or entertain the reader.
Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average).
For ecommerce companies selling business-to-consumer (B2C) products, lists can be a great addition to your ecommerce content strategy. WhitePapers / eBooks / Definitive Guides These three types of content all share a similar goal: demonstrating you as an authority on the subject.
The last reason you need a content strategy is that you will have the materials needed to showcase your brand or service. Creating a strategy will lead to the production of amazing content, which will give you something to share to potential leads. It’s all a part of a good cross platform content strategy. Visibility.
Remember, over half of B2B decision makers spend more than an hour each week reading thought leadership content with nearly half saying this type of material led them to discover brands resulting in purchases. A staggering 70% of professionals report that most thought leadership content they encounter doesn’t pack enough valuable insights.
YouTube videos explaining concepts outlined in whitepapers? A Strategic Approach To Content Marketing Why spend hours creating fresh topics when you have goldmines buried within your past work? Keep the language conversational and remember: what reads well on paper might sound different when spoken out loud.
Finally, use these refined topics to create outlines for blog posts or other long-formcontent marketing material like whitepapers or ebooks. Creating content outlines with ChatGPT can help you craft engaging and impactful long-formcontent that resonates with your audience.
Neil Patel is the master of long-formcontent and usually doesn’t use the word “guide” or “how to.” I think he had fun naming this one: A Quick Look at Content Marketing in the B2C Niche – Why it’s Easier Than You Think.
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