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White Paper: Definition and Purpose

Grammarly

A white paper is a document that outlines an organization’s position on an issue and provides educational context to potential customers or stakeholders. White papers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. What is the purpose of a white paper?

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. So, if you want to market yourself as a SaaS content writer, once you pick an industry or SaaS company to pitch to, state the writing niche or service you provide.

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. However, a white paper, sometimes called a “technical white paper,” is more formal in tone.

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8 White Hat Strategies for Combating Search Engine Bias

Neil Patel

Create Long-Form Content. If you’re not writing long-form content, tomorrow is the day to start. Long-form content can gain you more online visibility in the measure of likes and shares, an opportunity to engage more with your community, and serve as a clear indicator of industry expertise.

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Does Your Company Have a Personal Business Writer?

Express Writers

Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-form content typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.

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5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

HANDPICKED RELATED CONTENT: 7 Principles to Creating Great Infographics. White papers. That means creating great cornerstone contentcontent that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. Don’t go overboard on branding.

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