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It’s a mistake to write 2,000-plus-word blog posts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on Content Marketing Institute.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
But when you write an article, you’re looking to accomplish more than just catching attention. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. But how many of them actually get read?
And she doesn’t like the tone of her writing at all. Helena is an expert in climate change, and she’d like to write in a conversational tone … As if she’s explaining climate change to a friend while sipping an ice tea at the town plaza. How to write conversationally Some say … Just write like you talk.
Maybe you’re interested in this writing niche and want to see what it’s all about. As a SaaS writer, I learned how important contentwriting is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales.
The internet is flooded with headlines about Artificial Intelligence (AI)-powered writing tools and how they’re going to eventually replace writers. The rise of AI-powered writing tools AI-powered writing is nothing new. We’ve come a long way since then. But…will they, though? They…weren’t very good. ?? “A
Last week I was involved in a number of conversations with readers about blog post length and whether it was better to writelong posts or short ones. My short answer to the question was to write ‘useful’ posts, and to use as many words as were necessary to do so. LongFormContent vs Series of Blog Posts.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
For example, I writelong-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Happy writing! First of all, you need to figure out what the biggest pain point is for your clients.
Maybe you want to give up freelance writing before you even start. It’s all about generative AI, and you are worried if freelance writing is safe from AI now and in the future. I own several blogs, and as a blogger, the thought of creating tons of content quickly was amazing. Why this feeling? Can you believe that?
For example, I writelong-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Happy writing! First of all, you need to figure out what the biggest pain point is for your clients.
3 Contentwriting With Claude, you can write all kinds of text-based content. Simply provide the format of your content, what you want it to say, and the style you want to use. Here are some ways to use Claude AI for content generation: Draft business memos. Write a letter to your elected officials.
The future of content marketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ? You May Be Interested In: How to Write Faster: 6 Hacks to Help You Write More in Less Time. Breathe new angles into your writing?
“What should I write in my blog?” And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. How-to Guides and Tutorials “What Should I Write in My Blog?” Leverage User Feedback 4.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
When you write good content , good things may happen. Next time you’re crafting content, consider the true value of the piece and assess how your audience will use it. Create Long-FormContent. If you’re not writinglong-formcontent, tomorrow is the day to start.
So, you’re here to learn how to write a brief. Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. How to Write a Brief in 5 Steps Creating a comprehensive project brief is essential for ensuring all stakeholders are aligned from the get-go.
This is always a smart way to quickly digest SEO news or analyze your competitors’ content strategies without reading lengthy articles. Click the logo to access the features: Click “ Summarize article ” for AI to distill long-formcontent into a concise and informative summary. This process saves you time and effort.
Writing a white paper is the heavyweight bout of content creation. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world.
Think it’s impossible to find profitable freelance writing niches in 2023? We’ll begin with a few fundamental questions… What Exactly is a Freelance Writing Niche? A freelance writing niche is a specialization in either a topic or a content type. In my opinion: content type.
Whether to prioritize copywriting vs contentwriting is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
After awkwardly twiddling your thumbs for a moment, you remember that you have AI writing software that you can use to brainstorm new ideas, outline posts, restructure sentences, and even write complete drafts. . It’s also important to note that AI writing software is NOT here to replace human writers. 3: Save a ton of time .
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
I know because I was once a writing agency owner. Today, if I could do it over again, I would scale my agency faster with AI, and I would use a tool like Content at Scale to do it. Ready to build your own AIO writing agency based on this model? But what is the biggest bottleneck for scaling content creation?
Top-quality SEO writing is the lifeblood of the internet and the heartbeat of all successful websites. Whether you’re a blogger, an e-shop owner, or you operate a brick-and-mortar business with an online component, quality SEO content is the key to search engine success. But what’s SEO writing? What is SEO Writing?
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Call-to-action-centered content.
But if you know anything about me, you also know that I’ve been the biggest skeptic of AI in writing authority-building content. For long-form, especially, GPT-3 and its family hasn’t been a solution in my expert opinion. The Story of Meeting Justin at Content at Scale. We’re not done yet.
This doesnt mean you need to have all your topics for the year mapped out, but you do need to dedicate some time each month to researching keywords and topics and writing your content. While long-formcontent can be valuable and help establish you as an authority or expert, not every blog post should be a deep dive.
1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. Similarly, you can share snippets from your long-formcontent in your newsletter, Facebook Groups , Reddit, or Quora.
Here’s a little secret: Most sites are looking for the same benefits, such as: content relevant to their site detailed content well-written content a legitimate site. Write Relevant and Competitive Content. If you don’t have content worth linking to, no one will link to you. Write a more compelling title.
5 Effective Content Marketing Strategies to Grow Your Business 1. Write Case Studies That Showcase Success Stories Tips for Writing Engaging Case Studies: 3. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Create Comprehensive Guides 2. Here’s why.
I’ll give you my biggest tip: I repurpose my YouTube videos into smaller bits of content that I can use elsewhere (for me that means Instagram, Facebook, and Pinterest). Long-formcontent (aka your YouTube videos) exists to build that know, like, trust factor with your audience, and microcontent nourishes that relationship.
So, you want to learn how to writecontent faster? For many marketers, entrepreneurs, and business owners, one of the top impediments to creating content is time. It takes time to craft high-quality, profitable content. (On AI writing is a form of automated text generation. I don’t blame you.
So, you want to learn how to start a contentwriting business? Learning how to start a contentwriting business—any business, really—is tough. That’s why I wrote this guide on how to start your own contentwriting business. How to Start a ContentWriting Business: Table of Contents Part 1.
The first is LinkedIn Publisher, in which a LinkedIn member can write a long-form article – usually five to seven paragraphs – and share it with their LinkedIn network. Short status updates get more comments & shares than long-formcontent published on #LinkedIn. ChuckHester Click To Tweet.
Yes, this might go against all you learned in your college writing courses. Academic teachers push for those long paragraphs with an introductory sentence, three to five supporting sentences, and a closing sentence. Blog writing is an entirely different game. You arent writing for a grade. You are writing to connect.
How do you decide on what kind of content to publish? Should you write it in-house, or outsource the work? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. I’ll know exactly why I’m writing the piece, what the call to action is, and how to structure the piece.
Learn more : 23 Surprisingly High-Paying Freelance Writing Niches + Their Rates. Writing about travel with sand between your toes might be dreamy, but it won’t make your wallet as obese as writing about tool roundups. Step 2: Determine a profitable type of content. are profitable. Sorry for the reality check.).
Let’s face it, developing compelling and high-quality content to capture audiences is extremely time-consuming. The majority of their time is spent writing. In fact, marketers spend 26 hours on writing tasks alone. This team of communication mavens is harnessing its capabilities in content creation, ideation, and editing.
Here are a few examples to give you a better understanding: In-Depth Analyses or Facts: Cold-hard facts don’t change, making them the perfect example of evergreen content. For instance, if you were to write an in-depth article on what content marketing is, the definition and overall basis of your content will always stay the same.
Brands and digital marketers should focus on long-tail keywords and pay attention to user intent and detailed, long-formcontent. With tech advances and AI, there are more tools than ever to help automate certain tasks so you have more time to focus on ensuring your website is user-friendly and creating long-formcontent.
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