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Scripting for Videos, Webinars, and Ads Remember, copywriting isn’t limited to the written word anymore. These days, a lot of copywriters also script videos, webinars, and advertisements. If you do NOT have access to a traffic source, offer to write some salescopy for a friend who has their own small business.
The whole idea of a blog is to step away from the salescopy that is on your website about your brand and offer something free for your potential customers that has value. So, while the goal of a blog is to lead customers to a website, this fact cannot be obvious, and salescopy should be left at the door.
The demand for quality copywriting is almost endless: billboards, brochures, catalogs, emails, flyers, jingle lyrics, scripts for inbound phone calls, etc. In short, copywriters make the sales and marketing process come alive — they are its voice. Each stakeholder will have different concerns and require unique sales material.
You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. Dan rewrote Jay’s entire sales pitch on spec and sent it to him. Not only did Jay use the updated salescopy and pay Dan for his spec work, but the new copy tripled Jay’s conversions!
That means magazines, blogs, brochures, and even things like comic books and manga will help. . The same is true for blogs, essays, and salescopy – so don’t be shy about reading your competitor’s work online. . Why not use it in a script or novel?
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