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How to Write Conversationally: An (Almost) COMPLETE Guide with 18 Examples

Enchanting Marketing

For instance, jeans manufacturer Hiut Denim describes what they do in short sentences, using simple words: We make jeans. Persuasive writing is probably one of the most precious skills anyone in business can possess. But at school, we’ve not learned the art of persuasion. Use everyday words instead. Nothing else.

Writing 290
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How Using Emotional Marketing in Content Can Help Drive Way More Sales

Neil Patel

Brands have long tried to inflate the consumer’s emotional response through manufactured content; some met with great success. Choose emotionally persuasive words appropriate to the action and the emotion. What you’ll find in researching the right words is that emotionally persuasive and impactful words tend to be abrupt.

Sales 145
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7 steps to writing great copy according to Joseph Sugarman

Credible Content

These days I’m reading multiple books on copywriting , especially on persuasive writing. Sometimes, he claims in the book, he knew more about the product than the manufacturer or the supplier. Even the manufacturers hadn’t realized this great feature. Step-by-step guide to writing better copy. Step 2: Know your audience.

Copy 130
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B2B Marketing with Print Materials

Susan Greene

That is, if you manufacture a laser that is used in medicine but also has potential uses for the military, it might be worth the time and expense to create individual product brochures for each market. These testimonials are third-party endorsements of your product or service and can be extremely persuasive.

Marketing 130
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Struggling to Write Copy? There’s a Better (and Affordable) Way

Susan Greene

I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials. Susan Greene is a freelance copywriter in Orlando, Florida. Although based in Orlando, Florida, my clients come from all over the world.

Copy 130
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Writing ChatGPT Prompts That Get Results (with Examples)

Grammarly

Instead of this: What are the biggest challenges for manufacturing companies? Do this: What are the five biggest challenges for manufacturing companies in the US and Mexico? Can you summarize that in a persuasive way? I want to learn more about labor, sustainability, and regulatory issues. Can you explain it in simpler terms?

Writing 104
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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

Their underlying theme has been that businesses must adapt to a new world, reinventing themselves as media companies – not manufacturers, distributors, or service providers. Although buggy whip manufacturers aren’t exactly doing well in the digital economy, this book is a great reality check for digital marketers. Bonus must-read.