Susan Greene

SEPTEMBER 16, 2016

Start with a quality website that creates trust. Fill your website with rich, engaging content. Start with a Professional Website. Every business in the medical arena needs a high quality website, professionally written by a copywriter who understands the medical industry, that builds trust: Physician Practices.

Healthcare 130

Healthcare Medical Copywriter Copywriting 130

Content Marketing Institute

NOVEMBER 19, 2017

Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. The remainder of each checklist contains six to 66 action points highlighting a frequently encountered problem that can undermine website performance. Attract qualified traffic to your site. Bonus must-read.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Moz

JUNE 8, 2020

Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? Industry fora (agricultural, manufacturing, retail, etc.)

Manufacturing 72

Manufacturing Food Marketing Retail 72

Content Marketing Institute

DECEMBER 21, 2018

He shares those stories, like a third-generation headphone manufacturer in Brooklyn, a coffee vendor who used the wrong type of coffee beans, or an encyclopedia editor who dared to introduce humor into serious discussions. Beyond Bullet Points: Using PowerPoint to tell a Persuasive Story that Gets Results , Fourth Edition.

Content Marketing 108

Content Marketing Storytelling Marketing Content 108

Moz

JANUARY 28, 2019

As you can see, the possibilities are substantial, and this is all apart from businesses that are classic B2B models, like manufacturers, suppliers, and wholesalers who also have physical premises and meet face-to-face with their clients. Make each of these pages as unique and persuasive as possible.

Marketing 60

Marketing Food Electronics Persuasion 60

Smart Blogger

AUGUST 5, 2023

Think of an industrial manufacturer selling machinery to a construction company, or a software development firm providing a productivity tool to other businesses. B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising.

Ad Copy 61

Ad Copy Utilities Manufacturing Government 61

ContentWriters

MAY 31, 2023

Whether you’re writing about the efficiency of a software program or the quality of a manufacturing process, you want your B2B copy to demonstrate long-term value for other businesses. All the text on a website can be part of a B2B marketing strategy, helping guide and persuade potential leads through the sales funnel. Landing pages.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Moz

OCTOBER 12, 2020

And if the meaningless mission statement wasn't persuasive enough, let's also examine what many brands consider their "unique selling propositions." They put a page on their website and maybe make a few donations, but they're not really living that purpose from top to bottom in their organization, and customers see right through it.

Persuasion 66

Persuasion Digital Marketing Brand Food 66

Moz

DECEMBER 9, 2020

It’s up to you whether you link from your SAB GMB listings to your website homepage or to local landing pages on your website. No surprise here that every service area business should strive to publish the best possible website it can. The latter may be better UX for your customers. How to do local SEO for virtual businesses.

SEO 71

SEO Landing Page Insurance Brand 71

Neil Patel

AUGUST 18, 2021

But professional freelance bloggers who have WordPress, SEO, social media, and persuasive skills are much harder to find. Yes, I know what you’re probably thinking, “But there are so many writers out there already!”. That’s true. So if you can add these skills to your writing, you’ll become an in-demand freelance blogger.

Blog 145

Blog Blogging Freelance Blogger 145

Backlinko

MARCH 13, 2025

Plus, I interviewed four leading ecommerce website optimization experts for their best conversion-driving insights: Leigh McKenzie from UnderFit (also head of SEO @ Backlinko) Rishi Rawat from Frictionless Commerce Anna Bolton from Conversion Copy Co. Google heavily rewards websites that deliver a positive user experience. Not hunches.

Website 78

Website Persuasion Copy Landing Page 78

Grammarly

FEBRUARY 5, 2025

Similarly, having the entire programming team focus on fixing a website bug can be an effective fix, but at the expense of efficiency. More efficient processes increase production capacity, thus increasing a manufacturers productivity. Learn more in our post on the 10 Keys to Effective Business Writing. Reduced costs.

Manufacturing 89

Manufacturing Proofreader Persuasion Lead Generation 89