BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Ahrefs

JULY 30, 2024

To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015 Recommended by: Joshua Hardwick Here’s why Joshua recommends this book: … Read more ›

Marketing 118

Marketing Publishing Publishing Publisher 118

Content Marketing Institute

NOVEMBER 19, 2024

Familiar content and marketing formats are teetering on the edge of extinction. Peace out, PowerPoint? Bye bye, blogs? But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

Marketing 94

Marketing Content Blogging Blog 94

Content Marketing Institute

OCTOBER 25, 2024

Too much marketing has been just average for years. It’s time to change that with this inspiration from Content Marketing World.

Content Marketing 87

Content Marketing Marketing Content 87

Content Marketing Institute

APRIL 26, 2024

Tesla dismissed its marketing team this month. But is marketing really to blame? The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” Is there a takeaway for other companies?

Marketing 125

Marketing Advertising IT 125

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. What is gamification in marketing?

Engagement 95

Engagement Marketing Content Social Media 95

Ahrefs

OCTOBER 29, 2024

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in. Learn more Are you looking for statistics on other areas of digital … Read more ›

Marketing 82

Marketing 82

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. By exploring the fundamentals of research for content marketing, you can ensure your writing team is delivering on your brand’s quality standards and the expectations of your target audience.

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 94

Content Marketing Marketing Storytelling Content Creation 94

CopyBlogger

APRIL 11, 2024

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

Marketing 128

Marketing Post 128

Jasper

NOVEMBER 4, 2024

Enterprise marketing automation tools help scale your business sustainably and let you overcome bottlenecks and pain points that come with scaling operations.

Marketing 84

Marketing 84

Grammarly

NOVEMBER 12, 2024

Marketers are no strangers to the power of AI. Artificial intelligence, especially AI-powered writing support, has assisted marketing workflows for over a decade, helping marketers perform common writing tasks and check their communication for accuracy and clarity. 2 Identify your target audiences with machine learning.

Marketing 84

Marketing Retail Social Media Advertising 84

Content Marketing Institute

NOVEMBER 15, 2024

Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.

Marketing 78

Marketing Engagement 78

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Marketing 95

Marketing Social Media Food Promotion 95

Jane Friedman

MAY 9, 2024

Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted. Not only is my marketing more successful now, I also enjoy it!

Marketing 138

Marketing Social Media Entertainment Sales 138

Content Marketing Institute

SEPTEMBER 26, 2024

Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program. Overwhelmed by all the data available to analyze?

Marketing 120

Marketing Management Content Marketing Content 120

Ahrefs

NOVEMBER 28, 2023

Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. Don’t worry. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s … Read more ›

Content Marketing 138

Content Marketing Marketing Content Sales 138

Content Marketing Institute

OCTOBER 31, 2024

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

Marketing 112

Marketing Content Content Marketing 112

Express Writers

OCTOBER 8, 2024

Similarly, people can easily confuse content marketers and marketing content writers. Let’s dive into those differences with practical tips you can utilize (yes, that was intentional) when hiring another team member for your marketing team. What Role Does Each Writer Play in Your Marketing Strategy? What Is a Copywriter?

Content Writer 52

Content Writer Content Marketing Writer Marketing 52

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features … Read more ›

Content Marketing 130

Content Marketing Marketing Content 130

Content Marketing Institute

OCTOBER 3, 2024

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

Content Marketing 105

Content Marketing Marketing Content 105

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Content Marketing 119

Content Marketing Marketing Contractor Content 119

Content Marketing Institute

SEPTEMBER 13, 2024

Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.

Marketing 103

Marketing 103

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing 52

Marketing Brand Communication Engagement 52

Ahrefs

JULY 22, 2024

In fact, you should combine them for greater effectiveness in your marketing. Content marketing and SEO are like peanut butter and jelly—they work well together Content marketing is the process of creating and distributing content to … Read more › Two main reasons: 1.

Content Marketing 126

Content Marketing SEO Marketing Content 126

Content Marketing Institute

DECEMBER 14, 2023

Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits.

Marketing 102

Marketing IT 102

Jasper

NOVEMBER 15, 2024

AI is meaningfully reshaping retail, from more efficient marketing campaigns to inventory prediction and beyond.

Retail 72

Retail Marketing 72

Content Marketing Institute

NOVEMBER 4, 2024

Learn how that data discovery led to big success, and how you can use data analytics to reveal surprising insights and drive valuable marketing success. Racehorse American Pharoah had left heart ventricle bigger than most.

Marketing 87

Marketing 87

Ahrefs

APRIL 12, 2023

So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept of effort justification states that people tend to attribute a … Read more ›

Creativity 111

Creativity Marketing Concept 111

Income Diary

OCTOBER 31, 2024

The post Kit: The Best Email Marketing Tool appeared first on How To Make Money Online. Kit is the email-first operating system for creators building a valuable business.

Marketing 76

Marketing Ads Website Post 76

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 109

Content Marketing Marketing Content Storytelling 109

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

Marketing 144

Marketing Social Media Content Creation Ads 144