Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Creativity 101

Creativity Content Marketing Marketing Content 101

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Content Marketing 111

Content Marketing Marketing Government Content 111

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 105

Communication Marketing Storytelling Social Media 105

Blogging Wizard

MAY 28, 2024

Looking for the best influencer marketing tools? In this post, I’ll be sharing 11 tools that I think deserve a place in your influencer marketing. You’re in the right place.

Marketing 279

Marketing Sales Post Blog 279

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. In 2025, I predict well see more and more marketing teams use AI to offset operational load.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. What is gamification in marketing?

Engagement 93

Engagement Marketing Content Social Media 93

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Likely, you are already using it.

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that. Absolutely.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand. What Is Brand Consistency?

Brand 98

Brand Content Marketing IT Marketing 98

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. Where should you focus your marketing efforts?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Buffer

JULY 23, 2024

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.   Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Nick Ursborne

MAY 12, 2024

But it appears to be altogether absent in the world of AI-automated marketing. While companies may love the speed and economy of using AI to generate their marketing materials, are they prepared to accept the damage done to their brands by mediocre creative? The post In a world of AI-generated marketing, where’s the Creative Director?

Creative Director 198

Creative Director Creativity Art Director Copywriter 198

Enchanting Marketing

JANUARY 28, 2025

Or write about marketing, and borrow words from dating or parenting. For instance, I write about writing, but often borrow words from cooking. You’ve seen me doing this in this post, right? You can write about business, and borrow words from sport. Borrow words from any field that you’re familiar with.

Content 242

Content Entertainment Text Publishing 242

BKA Content

JANUARY 13, 2025

The 10 Best Digital Marketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digital marketing agency in Utah.

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Content Marketing Institute

FEBRUARY 24, 2025

Marketing and content marketing are entirely intertwined. So dont waste time trying to get buy-in give yourself permission to do great marketing. Learn what other content marketing laws you should change to dominate the next five years.

Content Marketing 120

Content Marketing Marketing Content 120

Agency Content Writer

DECEMBER 2, 2024

Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. Many freelancers specialize in niche markets to set themselves apart. What exactly is the role of a content author?

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

Agency Content Writer

DECEMBER 2, 2024

In today’s competitive market, every business needs a solid online presence. As an agency content writer, I have worked with marketing firms to fill gaps for their clients. One key to achieving this is high-quality content. Agencies typically vet their writers and offer a team approach to handle larger projects.

Content Writer 246

Content Writer Writer Portfolio Content 246

Content Marketing Institute

FEBRUARY 26, 2025

Follow this upgraded approach to gain a marketing advantage. Creating great content will only take you so far. You also need to attract an audience and ensure theyll see, share, and act on your stories.

IT 127

IT Marketing Content Audience 127

Enchanting Marketing

MARCH 25, 2025

Everyone is overloaded by too much info As a writer or content marketer, your role is not just to share your ideas. So, at the end of a section or book chapter, you have 3 options: Write a cliffhanger to encourage readers to read on. Compose a clincher to summarize your key point with a punch. Everyone already feels overwhelmed.

Education 182

Education Social Media Communication Creativity 182

The Hoth

FEBRUARY 20, 2025

AI-Powered SEO: The Benefits and Risks Besides creating content, digital marketers are using AI-powered tools to aid with other SEO tasks like keyword research and monitoring competitors. Marketers are always short on time, and being able to automate repetitive tasks like writing content briefs and clustering keywords is a huge help.

SEO 59

SEO Marketing Keywords Content Creation 59

Content Marketing Institute

JUNE 5, 2024

Interactive content comes in so many forms, but not enough marketers take advantage of it. Host a poll. Create a game. Discover the possibilities, tools, and big results.

Engagement 132

Engagement Content Marketing Content Marketing 132

Enchanting Marketing

MARCH 11, 2025

I try to juggle business and joy … First, the marketer in me sets the general direction of what Ill write about. The marketer in me also reviews whats worked and what hasnt worked. When the marketer in me has set the boundaries, I give free rein to my inner creator and allow myself to play. A valuable friend.

Post 130

Post Content Creation Storytelling Creativity 130

Content Marketing Institute

JUNE 7, 2024

What’s going on with content and marketing celebrating Pride Month? What’s a marketer to think and do? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride.

Brand 128

Brand Marketing Content 128

Content Marketing Institute

MARCH 13, 2025

Youve been told a lie. Delivering the right message to the right person at the right time isnt enough. Learn the crucial missing step and how to can tackle that brain-centric challenge.

Marketing 113

Marketing 113

Nick Ursborne

DECEMBER 18, 2024

Market Research and Analysis: Leverage AI to gather insights about your target audience, analyze customer feedback, and identify new market opportunities. . * Content Strategy and Planning: Use AI to analyze competitor content, identify trending topics, and generate content calendars for your own client projects.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

The Idea Logical Company

MAY 8, 2024

In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the possible options. It all goes back to the Erie Canal.

Publisher 340

Publisher Publishing Publishing Copy 340

Content Marketing Institute

JUNE 4, 2024

It’s one of the arguments for a content-driven marketing approach, after all. You’ve heard how important audience building is again and again. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.

Audience 131

Audience Content Marketing 131

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. Copywriting One of the most lucrative forms of freelance writing is copywriting.

Freelance 130

Freelance Portfolio Writing Persuasion 130