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Let’s contrast: A copywriter focuses on producing persuasive writing (copywriting) that aims to sell. Persuade with powerful prose. Then you can weave your reader into the story, using sweater-knit marketingcopy (meaning: no fluff) to tell a compelling story. Ready to compose killer content? You want them to feel alive.
Copywriters write advertising and marketingcopy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. Susan Greene. January 1, 2021. What does a copywriter do?
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