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I have been writing online since college, which meant, I had enough experience to build a portfolio and I didn’t need a content writing certification to showcase my skills. You learn about how to come up with blog ideas, research keywords, create marketingcopies, and proofread your content. Level: Intermediate.
Each stakeholder will have different concerns and require unique sales material. The variety and amount of salescopy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. Blake ’s portfolio page. For example, check out technical copywriter William C.
James: Do you ever feel guilty writing salescopy? Writing salescopy is noble and necessary. I do some marketing, but I think most of my business comes from being known as the go-to guy for direct marketingcopy. But for the most part, I just try to find something true and powerful and run with it.
On the other hand, if you can successfully produce other forms of content, like sales emails, newsletters, salescopy, case studies, and more, your content will bring more value, so you can charge more. For this, you must identify your niche (SEO blogs, technical/legal writing, marketingcopy, etc.).
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