Smart Blogger

MAY 11, 2023

Persuade with powerful prose. Then you can weave your reader into the story, using sweater-knit marketing copy (meaning: no fluff) to tell a compelling story. Short paragraphs and formatting like bolded text and pull quotes will help break up your text. For example: It’s not about how smart you are.

Writing 91

Writing Content Persuasion Prose 91

The Creative Penn

NOVEMBER 13, 2023

Do you think you're much more of a visual person than a lot of the text-based writers? Listening to the other side of it, where the prose people are so retailer-focused, is wild to me. I think the change is—and I've been talking about direct sales in the prose side since 2016, at least, when I ran my first three prose campaigns.

Retail 98

Retail Sales Prose Script 98

The Creative Penn

JUNE 21, 2024

So what the AI does is it was trained on reading, I think somebody said between half a trillion or trillion pieces of text. So we weren't really using it to write prose, we were using it maybe to enhance your descriptions or bring in things that you didn't think about. I think it's very good on marketing copy.

Collaboration 52

Collaboration Writing Creativity Storytelling 52

Susan Greene

DECEMBER 30, 2020

Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. He gave me text he’d already written and asked me to edit it.

Freelance Copywriting 130

Freelance Copywriting Copywriting Copywriter Freelance 130