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E-E-A-T: What This New Google Update Means for Your Rankings

The Hoth

SEOs have been familiar with E-A-T for quite a while, especially when optimizing YMYL (your money or your life) websites. It stood for expertise, authoritativeness, and trustworthiness, and those three factors were the guiding principles of all SEO (search engine optimization) tactics.

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Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. Susan Greene. January 1, 2021. What does a copywriter do?

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How to Hire the Right Travel Writer Every Time

Express Writers

As a polished travel writer, I’ve seen firsthand how capturing more than the basics transports readers to destinations so realistically that they can’t wait to book the next flight. Pick the content type you want, such as web pages , expert blogs , or email marketing copy from our content shop.

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