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Persuasive writing is at the core of all good marketingcopy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy. For those who are interested in the Apple brand and upcoming products, it is valuable content. What Makes a Good Content Writer?
It might include a blog post (like the one you’re reading now), video or podcast scripts , socialmedia posts , ebooks , white papers , press releases, web pages, and the like. A freelance content writer creates webcontent that educates the reader and helps them fall in love with your company or brand.
Content writing takes many forms: a blog post, infographics, webinars , socialmedia posts , and more. And as sales copy continue to bombard consumers at every turn, gaining their attention becomes much harder. SEO Copywriting SEO copy is a subset of contentmarketing.
Webcontent often requires headers, meta descriptions and keywords that this type of editor can check and correct too. Review A review editor should note both the pros and cons of your content. This type of editing looks at fonts, line and paragraph spacing, use of bullet points and headings and overall structure.
So, try multi-purposing your blog content: in addition to using these posts for website content, consider mailing a short summary and article link to your mailing list or reusing it in a company newsletter. Note that your webcontent will need search engine optimization (SEO) to be found.
Copywriter creates advertising or marketingcopy on behalf of companies, brands or agencies. Ghostwriter is someone hired to write text for another person who will be officially credited for that content. Webcontent writer specializes in providing optimized content, such as blog posts or articles, for websites.
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