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Idea #2: Base Your Marketing Writing on the “SEO of Tomorrow”, Not Today. How effective would your marketingcopy be in terms of ranking (exposure/traffic) if it was written according to the SEO status quo of five, or even one year ago? What was considered premier webcontent a year ago is outdated and nearly irrelevant now.
Now, this course delves into the different fundamentals of content writing. You learn about how to come up with blog ideas, research keywords, create marketingcopies, and proofread your content. It covers all the basics of content writing and teaches you how to write content for blogs, websites, and eBooks.
The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and MarketingCopy from One of America’s Top Copywriters — By Joseph Sugarman Looking to learn how to motivate your buyers? The Adweek Copywriting Handbook by Joseph Sugarman is yet another solid reference source for writing top-notch copy.
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Copywriter creates advertising or marketingcopy on behalf of companies, brands or agencies. Ghostwriter is someone hired to write text for another person who will be officially credited for that content. Webcontent writer specializes in providing optimized content, such as blog posts or articles, for websites.
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