Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Creativity 101

Creativity Content Marketing Marketing Content 101

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Content Marketing 113

Content Marketing Marketing Government Content 113

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 105

Communication Marketing Storytelling Social Media 105

Blogging Wizard

MAY 28, 2024

Looking for the best influencer marketing tools? In this post, I’ll be sharing 11 tools that I think deserve a place in your influencer marketing. You’re in the right place.

Marketing 279

Marketing Sales Post Blogging 279

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. In 2025, I predict well see more and more marketing teams use AI to offset operational load.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. What is gamification in marketing?

Engagement 93

Engagement Marketing Content Social Media 93

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Likely, you are already using it.

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that. Absolutely.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand. What Is Brand Consistency?

Brand 98

Brand Content Marketing IT Marketing 98

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. Where should you focus your marketing efforts?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Buffer

JULY 23, 2024

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.   Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Enchanting Marketing

JANUARY 28, 2025

Or write about marketing, and borrow words from dating or parenting. For instance, I write about writing, but often borrow words from cooking. You’ve seen me doing this in this post, right? You can write about business, and borrow words from sport. Borrow words from any field that you’re familiar with.

Content 238

Content Entertainment Text Publishing 238

BKA Content

JANUARY 13, 2025

The 10 Best Digital Marketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digital marketing agency in Utah.

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Agency Content Writer

DECEMBER 2, 2024

Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. Many freelancers specialize in niche markets to set themselves apart. What exactly is the role of a content author?

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

Agency Content Writer

DECEMBER 2, 2024

In today’s competitive market, every business needs a solid online presence. As an agency content writer, I have worked with marketing firms to fill gaps for their clients. One key to achieving this is high-quality content. Agencies typically vet their writers and offer a team approach to handle larger projects.

Content Writer 246

Content Writer Writer Portfolio Content 246

Enchanting Marketing

MARCH 25, 2025

Everyone is overloaded by too much info As a writer or content marketer, your role is not just to share your ideas. So, at the end of a section or book chapter, you have 3 options: Write a cliffhanger to encourage readers to read on. Compose a clincher to summarize your key point with a punch. Everyone already feels overwhelmed.

Education 192

Education Social Media Communication Creativity 192

Content Marketing Institute

FEBRUARY 24, 2025

Marketing and content marketing are entirely intertwined. So dont waste time trying to get buy-in give yourself permission to do great marketing. Learn what other content marketing laws you should change to dominate the next five years.

Content Marketing 119

Content Marketing Marketing Content 119

Ahrefs

MARCH 6, 2025

Basic digital marketing analytics is easier than it sounds and provides enough information to evaluate your performance, create reports, and plan your strategy. Whats more, you can do it with free tools, and the process becomes even simpler when using … Read more ›

Digital Marketing 119

Digital Marketing Marketing IT 119

The Hoth

FEBRUARY 20, 2025

AI-Powered SEO: The Benefits and Risks Besides creating content, digital marketers are using AI-powered tools to aid with other SEO tasks like keyword research and monitoring competitors. Marketers are always short on time, and being able to automate repetitive tasks like writing content briefs and clustering keywords is a huge help.

SEO 59

SEO Marketing Keywords Content Creation 59

Content Marketing Institute

JUNE 5, 2024

Interactive content comes in so many forms, but not enough marketers take advantage of it. Host a poll. Create a game. Discover the possibilities, tools, and big results.

Engagement 132

Engagement Content Marketing Content Marketing 132

Content Marketing Institute

FEBRUARY 26, 2025

Follow this upgraded approach to gain a marketing advantage. Creating great content will only take you so far. You also need to attract an audience and ensure theyll see, share, and act on your stories.

IT 126

IT Marketing Content Audience 126

Ahrefs

MARCH 14, 2025

Marketers use AI for search engine optimization, brainstorming content ideas, and automating repetitive processes like ad targeting, according to research … Read more › Below, youll find some we love and use every day, and others were keeping a keen eye on in 2025.

Search Engine Optimization 117

Search Engine Optimization Marketing Engineering Ads 117

Content Marketing Institute

MARCH 26, 2025

From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books all written by women will inspire, help, and grow your content and marketing skills. Its a great way to celebrate Womens History Month.

Marketing 108

Marketing Writing Content IT 108

Enchanting Marketing

MARCH 11, 2025

I try to juggle business and joy … First, the marketer in me sets the general direction of what Ill write about. The marketer in me also reviews whats worked and what hasnt worked. When the marketer in me has set the boundaries, I give free rein to my inner creator and allow myself to play. A valuable friend.

Post 130

Post Content Creation Storytelling Creativity 130

Jane Friedman

MARCH 27, 2025

The second two both fall into the marketing category, but Ive separated them into platform building and promotion because these tend to be a little different from each other. For example, you might have solid networking and social media skills which you can apply towards marketing, but have no experience with graphic design.

Promotion 129

Promotion Social Media Publisher Publishing 129

Content Marketing Institute

MARCH 13, 2025

Youve been told a lie. Delivering the right message to the right person at the right time isnt enough. Learn the crucial missing step and how to can tackle that brain-centric challenge.

Marketing 112

Marketing 112