Copyhackers

APRIL 28, 2023

Because social proof has become such a mainstay in marketing, it's easy for marketers to grow numb to it. You forget that social proof is one of Cialdini's most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof.

Persuasion 127

Persuasion IT Copywriting Copywriter 127

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on persuasion. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. The answer is simple. Emphasis on storytelling.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Ashleyn Writes

OCTOBER 1, 2021

Grassroots marketing and referrals are still a FANTASTIC way to get clients. It matters to take the time and figure out what results people are seeing as a result of working with you, so you can use them in your marketing. Do you feel comfortable asking for testimonials to use in your marketing? Let’s jump in!

Persuasion 130

Persuasion Copywriting Copywriter Copy 130

Enchanting Marketing

SEPTEMBER 10, 2024

Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. That’s how you write persuasive copy. P.S. The Enchanting Copywriting course teaches you how to write a persuasive sales page without selling your soul. What are the 8 life forces? Enjoyment of food and beverages.

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Persuasion Sales Copy Script Transportation 228

Content Marketing Institute

MARCH 18, 2021

Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers.

Persuasion 145

Persuasion Marketing Content Marketing Content 145

Content Marketing Institute

JANUARY 27, 2022

You won't find marketing tips or content creation advice in the books on this list. But you will find a wealth of ideas to sharpen your thinking, master the art of persuasion, understand the science of organizing your work, and more. Continue reading →

Persuasion 120

Persuasion Content Marketing Marketing Content 120

Enchanting Marketing

JUNE 18, 2024

Whether you’re a health or business coach, a consultant or online teacher, you can follow these tips to write persuasive copy that feels like a normal conversation. And you’ll be at your most persuasive. P.S. The Enchanting Copywriting course teaches you how to write a lovable, yet persuasive sales page.

Sales 200

Sales Persuasion Sales Copy Food 200

Nick Ursborne

SEPTEMBER 2, 2023

This is a problem for writers and marketers who rely too heavily on AI. Building trust is essential to any marketing activity. 5 – Emotionally Intelligent writing is more persuasive. Lines of code can’t fall in love, or laugh. And they can’t feel empathy for others. Lines of code don’t care about people, and how they feel.

Writing 246

Writing Copywriting Copywriter Persuasion 246

Enchanting Marketing

OCTOBER 17, 2023

Officially, my ideal reader is Sarah, a marketing coach in Canada. She wants to write persuasive sales copy without selling her soul. Otherwise you wouldn’t be reading this. When I pick an idea for a new blog post, I always ask myself: What’s in it for you? Why would you want to read this? I know she wants to become a better writer.

Writing 285

Writing Persuasion Sales Copy Text 285

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective? Yes and no.

Sales 145

Sales Marketing Content Persuasion 145

Brafton

MAY 23, 2024

However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance. There’s no way an advertiser can talk someone into being interested in a brand just by saying “You are becoming very interested in SEO marketing services.” Want to learn the art of persuasive marketing for your next campaign?

Persuasion 59

Persuasion Advertising Brand Awareness Ads 59

Content Marketing Institute

APRIL 22, 2019

Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind.

Persuasion 111

Persuasion Marketing Content Marketing Content 111

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

Social Media 145

Social Media Media Marketing Brand Awareness 145

Enchanting Marketing

AUGUST 8, 2023

The persuasiveness of metaphors As I learned about Time Surfing , I realized I am already an amateur time-surfer. Metaphors not only help explain abstract ideas—like time management—more clearly, they’re also more vivid: They add emotion, color, and personality. They help shape your voice.

Persuasion 184

Persuasion Food Concept Management 184

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Grammarly

JANUARY 30, 2023

White papers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. A white paper is a persuasive document that is used in policy and B2B (business-to-business) marketing. There are four main types of white papers in B2B marketing. What is the purpose of a white paper?

Persuasion 131

Persuasion Education Government Long Form Content 131

Credible Content

MAY 25, 2023

With your writing skills, you can transform ordinary words into persuasive, engaging, and memorable messages. Attention spans are fleeting, and competition is fierce in the world of advertising and marketing. Whether it’s a catchy headline, a compelling product description, or a persuasive call to action, every word counts.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Digital Marketing 145

Digital Marketing Marketing Advertising Social Media 145

Credible Content

JUNE 23, 2023

Here are a few media and marketing examples where direct response copywriting is used: Email marketing Such email marketing campaigns encourage your recipients to take a specific action such as clicking a link, making a purchase or subscribing to regular updates. It makes a compelling offer. We have limited seats.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. Find an Amazon marketing consultant. 3 Ways an Amazon Marketing Consultant Can Help Grow Your Business. An Amazon marketing consultant will properly set up your store and build your product listings to get you more customers. Many entrepreneurs do.

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Consulting Marketing Manufacturing Projects 112

Content Marketing Institute

SEPTEMBER 6, 2022

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions. Continue reading →

Audience 135

Audience Persuasion Writing Engagement 135

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 95

Social Media Content Marketing Media Marketing 95

BKA Content

MAY 27, 2023

How To Improve Marketing to Baby Boomers There is no shortage of blogs, guides, how-to articles and ebooks about marketing to millennials , but what about marketing to baby boomers? A little research and insight can show you to how to market to baby boomers effectively. What Are Baby Boomers? We’ve got you covered.

Marketing 98

Marketing Persuasion Entertainment Search Engine Optimization 98

Enchanting Marketing

FEBRUARY 13, 2024

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. I devour a lot of fiction. And I know it’s frowned upon in some business quarters. And yes, I do understand. How does their copy engage? How does it take away your objections to buying? That’s all good advice.

Sales Copy 223

Sales Copy Writing Copywriting Copywriter 223

Kristi Hines

JUNE 27, 2021

Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Digital Marketing Institute. For Ahrefs users only. Association of National Advertisers. BrainStation.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Copywriter Collective

APRIL 11, 2025

Its a serious marketing channel. The Rise of the TikTok Scriptwriter Video scripting has long been part of the digital marketing toolkit. How Copywriters Can Adapt Their Craft Copywriters already excel at persuasion, emotional appeal, and economy of language. With over 1.5 Copywriting Tip: Embrace brevity. Cut filler.

Script 54

Script Copywriter Copywriting Writing 54

Content Marketing Institute

APRIL 4, 2018

The subject area is massive and at times overwhelming, but data visualization (sometimes called “dataviz”) is among the most critical skills for marketers to understand at least at the basic level, if not to study in more depth. Let’s walk through the what, how, and why of data visualization for marketing. Dataviz as marketing insight.

Marketing 111

Marketing Content Marketing Persuasion Retail 111

Copyhackers

APRIL 28, 2023

Because social proof has become such a mainstay in marketing, it's easy for marketers to grow numb to it. You forget that social proof is one of Cialdini's most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof.

Persuasion 52

Persuasion IT Copywriting Copywriter 52

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Media Marketing Storytelling 126

Copywriter Collective

APRIL 18, 2023

If you want to take your copywriting skills to the next level, mastering persuasive techniques is necessary. Persuasive copywriting is the art of eliciting a specific action or emotion from your audience. This article will explore five copywriting techniques that can help you create more compelling and persuasive content.

Persuasion 52

Persuasion Copywriter Copywriting Storytelling 52

ContentWriters

NOVEMBER 27, 2024

A lack of engagement is where many marketers struggle. The numbers don’t lie: according to Orbit Media’s blogging research, list posts are the second most popular blogging format, with 50% of marketers using them regularly. There are three main types of list articles, each serving a different purpose.

Writing 59

Writing Recruitment Healthcare Persuasion 59

BKA Content

NOVEMBER 15, 2022

SEO Copywriting: Your Guide to Content Marketing Success. Search engine optimization and copywriting are two essential elements of the marketing mix for modern brands. You need to be able to attract organic website visitors and deliver persuasive marketing messages if you hope to grow your business.

Copywriter 93

Copywriter Copywriting Content Marketing SEO 93

Content Marketing Institute

JUNE 7, 2018

Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing.

Content Marketing 110

Content Marketing Marketing Content Persuasion 110

Content Marketing Institute

MAY 4, 2018

If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. Marketing people would say “I see a filter.”. And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”.

Sales 110

Sales Content Marketing Marketing Content 110

Enchanting Marketing

JANUARY 16, 2024

Further reading: How to use the persuasive power of metaphors >> 4. Recommended reading on engaging your readers: How to write like a human How to write in a conversational tone How to write for impact: 8 science-backed tips This post 4 Surprisingly Fun Ways to Keep Distracted Readers Captivated appeared first on Enchanting Marketing.

Food 211

Food Persuasion Text Copywriting 211

Enchanting Marketing

MAY 7, 2024

More on punctuation marks: How punctuation shapes your voice How parentheses can set the tone of your writing (yes, really) Can you triple your persuasive powers with this humble writing technique? This post 3 Ways to Use an Ellipsis aaaand … Keep Your Readers Hooked appeared first on Enchanting Marketing.

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Persuasion Food Copywriting Copywriter 182

Content Marketing Institute

JUNE 11, 2018

I have to imagine more than a few weekends were ruined by the mad scramble to send an email saying, “Our privacy policies have been updated” and bring digital marketing groups into compliance. Marketers will not legalize or “software” their way out of the GDPR challenge. They must innovate, design, and create their way into the GDPR.

Content Marketing 111

Content Marketing Marketing Content Persuasion 111