Remove Marketing Remove Persuasion Remove Sales Copy
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How to Let Readers Imagine a Better Life: The 8 Life Forces

Enchanting Marketing

Imagine this … Henrietta is reading your sales copy. Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. Rated 4.96

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5 Lovable Sales Techniques: How to Sell Without Being Pushy

Enchanting Marketing

In their sales copy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Answer their questions.

Sales 200
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How to Write What People Actually Want to Read: A 4-Step Process

Enchanting Marketing

Officially, my ideal reader is Sarah, a marketing coach in Canada. She wants to write persuasive sales copy without selling her soul. Otherwise you wouldn’t be reading this. When I pick an idea for a new blog post, I always ask myself: What’s in it for you? Why would you want to read this? She wants to find her voice.

Writing 285
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How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. It’s sales copy. What do you like to read?

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8 Ways to Get Powerful & Persuasive Client Testimonials (+ Examples)

Ashleyn Writes

Let’s talk about your sales copy and your sales pages, because the copy on that offer page is gonna make or break your website launch, your offer launch, whatever it is you’re putting out there, and finally sling it. Grassroots marketing and referrals are still a FANTASTIC way to get clients.

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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

In sales copy, we don’t let readers wait long to find out the answers on questions. Whether you’re writing a blog post or sales copy, consider how you can satisfy your readers’ hunger for knowledge. StandBy turns your iPhone into a new, full-screen experience with glanceable information you can see from a distance.

Writing 206
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Precious Metals Copywriter?

Susan Greene

But if there’s one area that has room for improvement – if you’re willing to admit it to yourself – marketing. Good marketing starts with writing your website. Plenty of precious metal dealers selling online struggle with writing copy for their website and other marketing materials. Start with Your Website.