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Photo by MIGUEL GASCOJ on Unsplash Todays post is by author Janee Butterfield. The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Sales came in, but not at the level I had dreamed of. At first, I felt frustrated.
So, while you might think all you have to do is raise your rates and you’ll make $1,000 a post, the raising your rates part is the RESULT not the action. So, if you’re a new freelance writer, here’s your plan to raise your rates from $100 a post to $1,000 a post. And this can take time, like years time.
When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn. I pick one blog post and then turn it into one or more LinkedIn posts. My 3 most popular LinkedIn posts were all repurposed from existing blog posts: Want to write faster?
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In their sales copy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Does that sound inclusive or what?
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In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the possible options. Before that, authors often “hired” the printers.)
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Today’s post is excerpted from the forthcoming book Creator Economy for Authors by Michael Evans ( @mevansinked ) co-founder of Ream. For many authors, prioritizing ads as your primary marketing lever is unhealthy and at times unprofitable. That’s where the three pillars of our author creator marketing strategy come in.
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Whenever I teach on nonfiction book proposals, I open up the conversation by talking about market potential ($) and how to convince agents or editors that your project has it. And that’s exactly why book proposals exist: to make the business case that persuades agents and editors that there is in fact a market for your work.
More importantly, AI can analyze job postings and recommend relevant keywords and phrases to include in your bullet points to optimize your rsum for an ATS and improve your chances of getting your rsum in front of human recruiters or hiring managers. But time-saving is just the beginning. HubSpot, Marketo) 2 List your experience.
Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Create content in different formats like headlines, social media posts, and website copy. Marketing and Sales Copy.ai
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Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. ” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls.
And magazines, being collections of shorter pieces, are now seeing each of them competing on their own against a virtually limitless supply of article postings and blogs from literally millions of sources. Book publishers (and other content purveyors and marketers) are well aware of them. Authors get half. Bindery takes the balance.
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