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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Sales came in, but not at the level I had dreamed of. That one small event sparked conversations, led to new reviews, and even brought in sales for my other books.

Publisher 141
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How To Promote Your Blog: The Definitive 2024 Guide

Blogging Wizard

Want to learn how to promote your blog and get more people reading your content? In this post, you’ll learn 35 powerful promotional tactics you can. We’ve got you covered.

Promotion 302
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How to Budget for Your Book Launch

Jane Friedman

Most people who want to write a book are so caught up in the challenge of writing that they dont spend much time thinking about the many things they will likely have to spend money on as they move from idea to published book to promotions. I decided to write this article to help authors avoid this all-too-common scenario. But most of us dont.

Promotion 134
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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

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Why It’s Important to Focus on Creative Content Marketing

Contently

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.   We’ve since published a new press release about once a month and have continued to see the impact on website traffic, sales, general brand visibility, and consumer trust.

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When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

Only serious publishers with sales forces, warehouses, inventory, and relationships with retailers could compete for sales. Now bookstores account for as little as 20 percent of the sales. Most sales are made through online promotion and availability that give incumbent publishers no particular edge.

Publisher 299