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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Was my book just lost in the sea of self-published novels? The indie publishing long game The best advice I can give to self-published authors? I was hesitant at first.

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9th Edition of The New Rules of Marketing & PR Publishes Today

David Meerman Scott

The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! It’s the new, new!

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What the ruling against the PRH-S&S merger means for the publishing business

The Idea Logical Company

That will not be good news to Hachette and HarperCollins, both of which opposed the PRH-S&S merger but probably hoped they could pursue S&S if the publisher remained independent. The five biggest publishers are probably at their high water mark for market share. The biggest winner with today’s decision is Ingram.

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Bindery Books: A Way to Restructure the Book Publishing Model

The Idea Logical Company

The case has been made here repeatedly over years that the business and operating model of book publishing as it has been throughout my 50+-year career is irretrievably broken. And the publishers no longer have any moat around the retailing marketplace protecting them.

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How to Write a Marketing Script

ContentWriters

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What Are Scripts in Marketing?

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4 Types of Weak Words: How to Spice Up Bland Content

Enchanting Marketing

You can’t publish it like this. You cant publish it like this. You can’t publish it like this. Or write about marketing, and borrow words from dating or parenting. To celebrate, you pour yourself a glass of wine, before going to bed. Editing is for tomorrow. Your writing sounds bland. What happened?

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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

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