Marketing Publishing Warehousing 
The Idea Logical Company
OCTOBER 26, 2021
What has happened since the pre-21st Century publishing world I — and so many of the executives now running things in our industry — grew up in is that book sales have shifted and fragmented. A second is that no publisher who didn’t invest in inventory and an organization could really compete.
The Idea Logical Company
NOVEMBER 16, 2021
There are, at this moment, still five US commercial book publishers of mega-size. By acquiring Simon & Schuster, which PRH is attempting to do, they would widen their lead over Harper as the biggest player in the market. Successful commercial trade publishing was built on taking efficient advantage of the extensive retail network.
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Publishing Trends
NOVEMBER 17, 2022
McAveney has been working as Chief Revenue Officer and Chief Marketing Officer at Open Road Integrated Media. At Open Road, Peter McCarthy has become Chief Marketing Officer, succeeding Mary McAveney. Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. Lucy Ricketts joins Peachtree as Designer.
Moz
JANUARY 31, 2021
Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. In addition, to get an accurate idea of seasonality, you’d need to have been warehousing your Search Console data for at least a couple of years. Posted by Tom.Capper.
Backlinko
AUGUST 17, 2023
By being able to identify potential future conversions, you can better organize your marketing campaign to secure them. Not only will you find reports on e-commerce purchases, but you’ll also be able to review the user purchase journey as a whole, and how publisher ads and promotions helped secure the conversion.
The Creative Penn
OCTOBER 20, 2023
If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. You can also listen to a recent episode with Thomas on Novel Marketing and Christian Publishing on The Creative Penn Podcast.
Jane Friedman
OCTOBER 28, 2024
Over at LitHub—the established water cooler for the literary/MFA publishing crowd—bookseller Drew Broussard wrote a piece last week, Have You Purchased a Weirdly Low-Quality Paperback Book Lately? Some publishers raise the price of paperbacks when moving to POD because it costs more per unit to print, even if the quality dips.
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