Blogging Wizard

APRIL 19, 2023

Curious about the latest affiliate marketing statistics? Affiliate marketing is one of the most effective revenue sources influencers, creators and bloggers alike can use to diversify their revenue streams. However,

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Marketing Blogger Sales Blog 254

Content Marketing Institute

OCTOBER 23, 2024

And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution? In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021.

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Sales Content Marketing IT 119

Grammarly

SEPTEMBER 4, 2024

The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?

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Sales Lead Generation Communication Persuasion 99

Jane Friedman

MAY 9, 2024

Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted. Not only is my marketing more successful now, I also enjoy it!

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Marketing Social Media Entertainment Sales 135

David Meerman Scott

SEPTEMBER 9, 2024

When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.

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Sales Brand Marketing 104

The Idea Logical Company

JANUARY 4, 2023

Only serious publishers with sales forces, warehouses, inventory, and relationships with retailers could compete for sales. Now bookstores account for as little as 20 percent of the sales. Most sales are made through online promotion and availability that give incumbent publishers no particular edge.

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Publisher Publishing Publishing Hospitality 299

Content Marketing Institute

JUNE 20, 2023

You'll end up with content that helps both your prospects and your sales team. Plan your content to match customer intent with this no-tech, three-step process. Continue reading →

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Sales Content 135

Ahrefs

NOVEMBER 28, 2023

Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. Don’t worry. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s … Read more ›

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Content Marketing Marketing Content Sales 141

The Idea Logical Company

NOVEMBER 1, 2022

The five biggest publishers are probably at their high water mark for market share. But publishers can increasingly milk sales out of the long tail of backlist, thanks to the new digital marketing world we live in. No need to get “inventory in place” in order to capitalize on a marketing break.

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Publisher Publishing Publishing Digital Marketing 276

Jane Friedman

DECEMBER 5, 2023

Whenever I teach on nonfiction book proposals, I open up the conversation by talking about market potential ($) and how to convince agents or editors that your project has it. And that’s exactly why book proposals exist: to make the business case that persuades agents and editors that there is in fact a market for your work.

Marketing 142

Marketing Publisher Publishing Publishing 142

Jane Friedman

APRIL 5, 2023

When I first started marketing my wife’s books, I thought we needed to be everywhere and do all the things in order to be successful: Facebook ads Amazon ads BookBub ads YouTube ads Promo sites Facebook groups All other social media platforms Newspapers and magazines The list goes on—and on. This is why, yes, you need to write a stellar book.

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Marketing Advertising Promotion Sales 140

The Idea Logical Company

OCTOBER 4, 2023

And, at the same time, the shape of the market was changing, and continues to. In fact, publishers increasingly depending on “Internet influencers” to push their books to their loyal followers are now seeing those very marketers turned into competitors by the start-up Bindery Books.

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Publisher Publishing Publishing Electronics 340

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And, if they are online, they’ll need a content sales funnel with ToFu, MoFu, and BoFu content.

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Content Writer Writer Content Writing 237

Agency Content Writer

DECEMBER 2, 2024

In today’s competitive market, every business needs a solid online presence. Copywriters : Craft copy that persuades and generates sales. As an agency content writer, I have worked with marketing firms to fill gaps for their clients. One key to achieving this is high-quality content.

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Neil Patel

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

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Marketing Social Media Digital Marketing Ads 140

The Idea Logical Company

AUGUST 2, 2023

The good news for longtime publishers is that their entire backlist — not just those titles they keep alive in the stores — now contributes to sales and profits. Book publishers (and other content purveyors and marketers) are well aware of them. But there has been a structural deficiency to this arrangement.

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Publisher Publishing Publishing Retail 236

Ahrefs

MARCH 7, 2024

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s … Read more ›

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Content Marketing Content Marketing Sales 123

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

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Content Marketing Marketing Storytelling Content Creation 98

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Marketing 111

Marketing Landing Page Social Media Lead Generation 111

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. – Social media marketing.

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Digital Marketing Search Engine Optimization Marketing Social Media 115

Enchanting Marketing

FEBRUARY 14, 2023

For a sales page, it’s relatively straightforward. You’ve developed your product to meet their needs, so everything that distracts them from buying doesn’t belong on your sales page. appeared first on Enchanting Marketing. You want your favorite customer to click Buy. And this blog post you’re reading right now?

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Writing Sales Communication Engineering 283

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Another sale. Often, sales copy remains superficial. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. One paragraph, two paragraphs, three paragraphs, and onwards. Eagerly, she clicks the Buy button.

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Enchanting Marketing

NOVEMBER 29, 2022

Let me show you 3 examples from Hemingway, and then we’ll draw conclusions and look at examples from sales copy … One true sentence by Hemingway. These same principles work in any type of writing … 5 true sentences from sales copy and elsewhere. Outside of marketing, you’ll also find true sentences.

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Writing Sales Copy Hospitality Prose 274

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

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Creativity Content Marketing Marketing Content 98

Nick Ursborne

SEPTEMBER 2, 2023

This is a problem for writers and marketers who rely too heavily on AI. Building trust is essential to any marketing activity. Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. For decades copywriters have been using emotions to increase sales.

Writing 245

Writing Copywriter Copywriting Persuasion 245

Buffer

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Stand out from your other sales If Black Friday is your biggest sale day of the year, why not go all-in?

Marketing 120

Marketing Social Media Retail Search Engine Optimization 120

Freelance Magic

APRIL 8, 2024

Because I make an effort to market my freelance business every month—in one way or another. Why you need to market your freelance business The hardest part of freelancing for many freelancers is finding enough work to tide them over. Turns out, you have to be a fairly decent marketer if you want a successful freelance business.

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Freelance Marketing Social Media Portfolio 130

Express Writers

JULY 2, 2024

Is currying favor with Google — the 800-pound gorilla powering over 91% of internet searches — still the best way to drive online sales? Since Google asserted online search dominance, most online marketing efforts have realigned to accommodate its guidelines. Typically, a sales funnel represents a customer’s buying journey.

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Content Marketing SEO Marketing Content 98

Kristi Hines

AUGUST 2, 2023

Whether you want to offer freelance services, create information products, build tools and web apps, automate marketing and growth, or analyze data – ChatGPT can assist with all of these to help you make money. Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL.

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Utilities Transportation Medical Content Creation 246

Enchanting Marketing

JULY 30, 2024

Bestselling author and content marketing supremo Ann Handley describes an article on LinkedIn riddled with spelling errors and profanity: As an exacting writer and a proponent of a slow and strategic marketing, I should be having an aneurysm (Ann-eurysm?) So, who’s the judge of your content?

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Writing Writer Publisher Publishing 274

Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Marketer’s drivel. Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? Best-in-class.

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Sales Copy Storytelling Copywriter Copywriting 182

Content Marketing Institute

OCTOBER 30, 2024

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

Sales 113

Sales Content IT 113

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

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Content Marketing Marketing Content Storytelling 109

Enchanting Marketing

FEBRUARY 13, 2024

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. So, if you want to learn from the best, don’t just study sales copy. Let me share 3 key lessons and then, at the end, I’ll also show you how to apply these lessons to sales copy, too.

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Sales Copy Writing Copywriter Copywriting 223

Express Writers

JUNE 10, 2024

Content marketers can be tempted to cast a wide net – to appeal to every demographic, capture every audience, and speak to every niche. However, by focusing on a few topics (or a single topic) content marketers can actually increase their profits. When it comes to marketing, it’s good to be unique. Conduct new research.

Content Marketing 98

Content Marketing Marketing Content Audience 98

Nick Ursborne

DECEMBER 26, 2023

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. For marketing writers, it gives us ways to connect with our readers at a deeper level, beyond the reach of what AI tools can achieve. 2024 is going to change everything in marketing.

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Copywriter Copywriting Writing Sales Copy 254

Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketing teams report spending an average of 42 hours each week communicating.

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Marketing Communication Content Content Creation 112