This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
What would happen if marketers stopped thinking like marketers? Imagine … Marketing copy would become almost so engrossing that you wouldn’t notice what happened around you. Here are 5 types of stories that’ll help captivate your audience and market your business … Type of story #1.
The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Sales came in, but not at the level I had dreamed of. That one small event sparked conversations, led to new reviews, and even brought in sales for my other books.
In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.
In their sales copy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Does that sound inclusive or what?
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. These 16 plays are aligned to different stages of the sales funnel.
And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.
In today’s competitive market, every business needs a solid online presence. Copywriters : Craft copy that persuades and generates sales. As an agency content writer, I have worked with marketing firms to fill gaps for their clients. One key to achieving this is high-quality content.
Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.
Looking for the best influencer marketing tools? In this post, I’ll be sharing 11 tools that I think deserve a place in your influencer marketing. You’re in the right place.
AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. Potentially leading to boosted sales. Take goPure, for example.
This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility. We’ve since published a new press release about once a month and have continued to see the impact on website traffic, sales, general brand visibility, and consumer trust.
In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the possible options. Before that, authors often “hired” the printers.)
What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
The second two both fall into the marketing category, but Ive separated them into platform building and promotion because these tend to be a little different from each other. For example, you might have solid networking and social media skills which you can apply towards marketing, but have no experience with graphic design.
And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution? In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021.
That’s why I’m so excited to share ProWritingAid with youand even better, you can snag it for 25% off during their Spring Sale! Best For… Novels, articles, blog posts, business reports, marketing materials anything where you want to make a lasting impression and connect with your audience on a deeper level.
Curious about the latest affiliate marketing statistics? Affiliate marketing is one of the most effective revenue sources influencers, creators and bloggers alike can use to diversify their revenue streams. However,
How will generative AI transform sales? And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.
The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?
As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Reminder: 3-5% conversion rate on a sales page is normal. is evolving faster than ever. and converted at 8.8%.
Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted. Not only is my marketing more successful now, I also enjoy it!
Digital Marketing Digital marketing is a high-potential niche. Even the subniches like SEO and content marketing have 100% keyword difficulty. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. As for monetization?
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
HR There are many professional employer organizations (PEOs) that need writers to market their services like hiring, payroll management, and international recruitment. Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. Or, you can write for agencies or blogs that provide tips on marketing.
Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.
Seed keywords Books, cars, digital marketing 2. For example, imagine you sold bullet journals and wanted to use content marketing to drive more traffic to your online store. Think of informational keywords as an entry point to your marketing funnel. Keyword Type Examples 1. Navigational keywords Youtube login, Facebook 6.
What if you didn’t need an HVAC marketing agency to run everything? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. What if you could save $5000 a month on Google ads?
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.
When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.
Only serious publishers with sales forces, warehouses, inventory, and relationships with retailers could compete for sales. Now bookstores account for as little as 20 percent of the sales. Most sales are made through online promotion and availability that give incumbent publishers no particular edge.
I try to juggle business and joy … First, the marketer in me sets the general direction of what Ill write about. The marketer in me also reviews whats worked and what hasnt worked. When the marketer in me has set the boundaries, I give free rein to my inner creator and allow myself to play. A valuable friend.
You'll end up with content that helps both your prospects and your sales team. Plan your content to match customer intent with this no-tech, three-step process. Continue reading →
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Why do businesses and organizations need professional copywriting services?
Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. Don’t worry. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s … Read more ›
The five biggest publishers are probably at their high water mark for market share. But publishers can increasingly milk sales out of the long tail of backlist, thanks to the new digital marketing world we live in. No need to get “inventory in place” in order to capitalize on a marketing break.
Whenever I teach on nonfiction book proposals, I open up the conversation by talking about market potential ($) and how to convince agents or editors that your project has it. And that’s exactly why book proposals exist: to make the business case that persuades agents and editors that there is in fact a market for your work.
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.
My niche, digital marketing, found me or was revealed to me while I was researching how to market my freelance business. I was reading a ton of digital marketing blogs and trying out the tactics and also having a lot of fun researching and reading the content. It’s not unusual nowadays to have a side hustle.
Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. Copywriting One of the most lucrative forms of freelance writing is copywriting.
While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), Summarize findings and provide insights to improve marketing messages. or == Heres how I use it: After a sale, we send an email (typically the second in our fulfillment sequence) asking customers what tipped them over the edge.
For many authors, prioritizing ads as your primary marketing lever is unhealthy and at times unprofitable. That’s where the three pillars of our author creator marketing strategy come in. For the longest time, I felt a pressure to be creating in “hot spaces” where everyone was getting all these sales in. And often limiting.
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays!
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content