Neal Schaffer

OCTOBER 22, 2024

When you think of digital marketing, what do you first imagine? Do you think of shiny social media posts, with a heavy emphasis on social networks like Facebook and Instagram? Or do you think of blog posts, and a company’s online presence as a whole?

Social Media 119

Social Media Media Blog Blogging 119

Buffer

DECEMBER 9, 2024

In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on social media. It's become my content home base where I can work through editing and scheduling everything.

Social Media 75

Social Media Media Content Content Creation 75

Content Marketing Institute

SEPTEMBER 19, 2024

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

Social Media 115

Social Media Media Content Content Marketing 115

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Here’s how to create company social media guidelines for the win. Innovative brands see the power of employee ambassadors.

Social Media 116

Social Media Media Brand Writing 116

Content Marketing Institute

SEPTEMBER 14, 2023

The social media landscape has changed. Should your social media strategy respond? X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads.

Social Media 128

Social Media Media Brand Ads 128

Agency Content Writer

DECEMBER 2, 2024

In today’s competitive market, every business needs a solid online presence. Do you need blog posts, social media updates, whitepapers, or email campaigns? Social Media Writers : Focus on content tailored to platforms like Instagram, Twitter, and LinkedIn. One key to achieving this is high-quality content.

Content Writer 246

Content Writer Writer Portfolio Content 246

Adam Connell

OCTOBER 2, 2024

Planning your social media strategy but not sure where to start? In this post, I’ll show you how to create a winning social media marketing strategy for any brand, in 12 simple steps. Your strategy will serve as the blueprint for all your future social media marketing activities.

Social Media 94

Social Media Media Brand Marketing 94

Agency Content Writer

DECEMBER 2, 2024

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies.

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

Adam Connell

APRIL 25, 2024

Want to know what the leading social media platforms are? In this post, I’ll be sharing the 22 most popular social media platforms in the world. I’ve got you covered. Ranked according to the number of monthly active users. I’ll tell you everything you need to know about each of them and share some interesting.

Social Media 103

Social Media Media Post Marketing 103

Contently

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 69

Social Media Media Post Engagement 69

Content Marketing Institute

NOVEMBER 22, 2024

What’s a marketer to do? 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. Does this activity indicate a new age of microblogging?

Social Media 95

Social Media Media Marketing IT 95

Jane Friedman

MAY 9, 2024

Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted. Not only is my marketing more successful now, I also enjoy it! And you should!

Marketing 135

Marketing Social Media Entertainment Sales 135

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope. AI gets a lot of attention in these predictions, but in surprising ways.

Content Marketing 138

Content Marketing Marketing Content Social Media 138

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Creativity 101

Creativity Content Marketing Marketing Content 101

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. – Social media marketing.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Enchanting Marketing

SEPTEMBER 19, 2023

The easiest way to do that in content marketing is to share miniature stories : Tiny stories that you can feature in blog posts, books, social media, and courses. I used that story to explain how mistakes matter less than we think, also in content marketing. In content marketing, we give away valuable free gifts, too.

Writing 256

Writing Social Media Agency Content Marketing 256

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Marketing 111

Marketing Landing Page Social Media Lead Generation 111

Freelance Magic

APRIL 8, 2024

Because I make an effort to market my freelance business every month—in one way or another. Why you need to market your freelance business The hardest part of freelancing for many freelancers is finding enough work to tide them over. Turns out, you have to be a fairly decent marketer if you want a successful freelance business.

Freelance 130

Freelance Marketing Social Media Portfolio 130

Enchanting Marketing

MAY 23, 2023

Some of the best copywriters and social media writers use parallelism to communicate their message with power and style. He’s also a smart social media communicator who knows how to harness the power of parallelism. But somehow I missed how powerful parallelism is. Sure, I use it in my writing. Get it all done.

Communication 243

Communication Construction Persuasion Social Media 243

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Content Marketing 104

Content Marketing Marketing Government Content 104

Elna Cain

DECEMBER 11, 2023

It’s a necessity nowadays for freelance writers to market on LinkedIn. And it continues to be a strong marketing method today. I talk about my successes, my digital marketing niche, and about freelancing on the platform. These could be digital marketing companies, AI tools, email marketing platforms, and more.

Writing 225

Writing Freelance Content Digital Marketing 225

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What Are Scripts in Marketing?

Script 105

Script Writing Marketing Persuasion 105

Elna Cain

JANUARY 13, 2023

If you are unfamiliar, Jasper AI uses templates and recipes to write content like blog posts, emails, marketing materials, bios, social media posts, and more. Write Social Posts. Think social media posts, scripts, and emails. Marketer Neil Patel uses case studies to grow his leads every day.

Freelance 284

Freelance Writer Script Writing 284

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 87

Communication Marketing Storytelling Social Media 87

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing 121

Content Marketing Marketing Social Media Search Engine Optimization 121

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Content Marketing Institute

MARCH 13, 2024

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.

Marketing 112

Marketing Social Media Content Marketing Media 112

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. So, if you want to market yourself as a SaaS content writer, once you pick an industry or SaaS company to pitch to, state the writing niche or service you provide.

Content Writer 237

Content Writer Writer Content Writing 237

Backlinko

MAY 22, 2024

The world of online marketing evolves quickly. In this article, you’ll find the seven best free online marketing classes currently available. These courses help you understand different aspects of digital marketing so you can start creating impactful campaigns right away. What’s the Best Free Online Marketing Course?

Marketing 99

Marketing Digital Marketing Social Media Search Engine Optimization 99

Kristi Hines

AUGUST 2, 2023

Whether you want to offer freelance services, create information products, build tools and web apps, automate marketing and growth, or analyze data – ChatGPT can assist with all of these to help you make money. Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL.

Utilities 246

Utilities Transportation Medical Content Creation 246

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

Enchanting Marketing

AUGUST 29, 2023

Yes, when you write a quick email or social media update, it’s possible to jot down your thoughts as if you’re actually chatting on the phone. You may think this technique is only for teenagers on social media but even Apple uses it on their website : The looongest battery life of any iPhone. What can she do?

Writing 290

Writing Persuasion Text Copywriter 290

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. What is gamification in marketing?

Engagement 93

Engagement Marketing Content Social Media 93

Enchanting Marketing

OCTOBER 8, 2024

When we think about a blog, newsletter, or social media presence, we tend to think about material things, too. And as good marketers, we think about our audience. You write about copywriting or content marketing or both. Or maybe I’d ask the local school for a few drawings each month. What would they like to read?

Food 233

Food Writing Style Copywriter Copywriting 233

Jane Friedman

APRIL 5, 2023

When I first started marketing my wife’s books, I thought we needed to be everywhere and do all the things in order to be successful: Facebook ads Amazon ads BookBub ads YouTube ads Promo sites Facebook groups All other social media platforms Newspapers and magazines The list goes on—and on.

Marketing 141

Marketing Advertising Promotion Sales 141

Elna Cain

FEBRUARY 25, 2023

I Went from Making $100 to $1,000 a Post In a Saturated Market Look – There are 600 million blogs out there, and many more are being created right this second. I inched my way up the income ladder and gained high-paying clients in an oversaturated market (SaaS). A sea of content is flooding us, but you know what?

Freelance 209

Freelance Writer Landing Page Consulting 209

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance.

Sales 100

Sales Marketing Search Engine Optimization Social Media 100