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Imagine this … Henrietta is reading your salescopy. Often, salescopy remains superficial. Yes, most copy explains the features and benefits of a product or service. Whitman suggests that the strongest, most persuasivesalescopy appeals to at least one of the 8 life forces. Rated 4.96
In this post, Clive provides a follow-up, but this time he shares how he uses ChatGPT to produce a One Page website (Lead Magnet) that converts. For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. You don’t know what great copy looks like.
In their salescopy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Answer their questions.
If you want to write better salescopy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study salescopy. It’s salescopy. What do you like to read?
Let’s talk about your salescopy and your sales pages, because the copy on that offer page is gonna make or break your website launch, your offer launch, whatever it is you’re putting out there, and finally sling it. BUT at some point you need to shut up a little bit. Second, create spreadsheets.
Heather rereads her favorite quote by Kurt Vonnegut, stuck to her monitor on a yellow Post-it note: Write to please just one person. When I pick an idea for a new blog post, I always ask myself: What’s in it for you? She wants to write persuasivesalescopy without selling her soul. But here she is. At her desk.
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their salescopy. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings. Interestingly, this process wasn’t structured and written by me.
A science-backed approach to writing for impact Today’s blog post is inspired by the book Writing for Impact by Bill Birchard. In salescopy, we don’t let readers wait long to find out the answers on questions. But good writing is not just about emulation and intuition. Science backs up a lot of writing advice.
To stand out in the crowded precious metals industry, optimize every aspect of your business, including your salescopy. To stand out in the crowded precious metals industry, optimize every aspect of your business, including your salescopy. She can write: Compelling web copy, especially for your Home and About Us pages.
In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. When writing your call to action, you should find a way to integrate these persuasive words : You Free Bonus Because Instantly New.
Plan Your Post From the Beginning Start by creating a content brief. This will become the ‘recipe’ for your post. All Smartblogger posts are written using this same outline and include: Searcher intent — What exactly is the searcher wanting to find in your post? Post outline — What will the post look like?
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). Jasper Best for generating ad copy and slogans Jasper is an AI-powered copywriting tool designed to create compelling copy for multiple purposes.
Direct-Response Copywriter – Learn the secret strategies for crafting gripping salescopy that seizes attention and sparks desire for your product or service. Ecommerce Marketing Master – This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.
Adaptability to different formats: Writing for various content formats, such as blog posts, articles, social media posts, eBooks, or video scripts. The ability to craft compelling, engaging, and persuasive content is paramount in capturing the attention of your audience and driving desired actions.
Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!
Copywriting Copywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions. Remote copywriters create advertisements, email campaigns, landing pages, and salescopy for businesses. Some of these sites include: Ind e ed LinkedIn Remote.co
Are you on a quest to master the art of persuasive writing? By teaching you how to craft compelling marketing copy. Ready to transform your content writing and command attention with your salescopy? The post The 10 Best Copywriting Courses for 2023 (Both Free & Paid) appeared first on Smart Blogger.
To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the salescopy is written. And “Nothing happens online until the salescopy is written.”. Whether it’s emails, videos, sales letters, landing pages, blog posts, articles, etc.
At its core, freelance copywriting is the craft of writing persuasive, engaging content as a self-employed professional. Freelance copywriters are the creative masterminds behind catchy slogans, compelling sales emails, insightful blog posts , and persuasive web copy. The post What is Freelance Copywriting? &
In this post, we’ll: Tell you exactly what direct response copywriting is. Show you how a direct response sales letter is put together, the fine points that make it killer-effective, and examples of how superstar copywriters pull it off. Make no mistake, writing direct response salescopy isn’t easy. And learning it?
In this post, I’ll lay out a realistic and achievable career path for you to follow. Write some copy for yourself or friends Get your first gigs from job boards Build your reputation to generate referrals We’ll go through each of those steps in detail in this post. But it’s not easy, fast money. What is a Copywriter?
Most of his posts have fewer than 200 words, like the one below , but the social sharing and engagement for these posts is amazing. In the book Influence: The Psychology of Persuasion , author Robert B. For example, Dan Kennedy wrote salescopy that generated over $10 million in sales over the years.
Example: If a client wants a blog post, ask specifically if they want SEO optimization, a certain word count, or a particular tone, so you know exactly what to deliver. “To ensure I meet your expectations, can you describe what you envision for this blog post in terms of SEO, word count, and overall tone?” ” 14.
A swipe file is a collection of writing examples — email subject lines, landing pages, sales pages, banner ads, breathtaking blog or social media posts, headlines, etc. The reader knows the purpose of this email is to encourage them to read a blog post. Let’s dive in and find out… What is a Swipe File? Clear goal.
They embed core persuasion techniques that have stood the test of time. Hooks (or the opening of your social media posts) are a part of copywriting formulas, but they aren’t clickbait. All the elements of a social media post work in tandem. If one element performs poorly, the whole post performs poorly.
Persuasive writing is at the core of all good marketing copy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all salescopy. Every blog post that is added to their site adds to their digital marketing footprint. An Example of Professional Content Writing.
Plus, there is nothing to “object” to as far as arguing with it, because, like any persuasion and influence based in Vision it makes no argument to object to. Nor will it be from any slick “salescopy” or appeals to reason or logic or religion. It simply is what it is. And should that happen to someone?
He would write a blog post to explain why he as a Top Copywriter was so excited about AI and why he was now a Prompt Engineer! (Or But fi r st , g r ab ou r Step-by-step guide to using AI and ChatGPT P ROMPTS to create copy that converts! Plus the deepest darkest pain point research prompts so your copy writes itself!
But its salescopy is almost as seductive as its design. A common trick of persuasive marketing copy is to communicate both benefits and features : Benefits explain to customers how a product will improve their lives and that’s why they may want to buy (e.g., Your salescopy is about your product, right?
Copywriters more obsessed with copywriting tricks and persuasion choke holds than they are of the customer they are selling to can get a lot out of that scene alone. * Plus, he shows the ideal way to cut up and eat pizza Those are a few of my own favorites. All right thats it for today. Have a Merry Christmas.
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