How to Let Readers Imagine a Better Life: The 8 Life Forces
Enchanting Marketing
SEPTEMBER 10, 2024
Imagine this … Henrietta is reading your sales copy. Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. Rated 4.96
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