article thumbnail

How to Let Readers Imagine a Better Life: The 8 Life Forces

Enchanting Marketing

Imagine this … Henrietta is reading your sales copy. Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. Rated 4.96

article thumbnail

How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Why is that?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. It’s sales copy. What do you like to read?

article thumbnail

5 Lovable Sales Techniques: How to Sell Without Being Pushy

Enchanting Marketing

In their sales copy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Answer their questions.

Sales 200
article thumbnail

8 Ways to Get Powerful & Persuasive Client Testimonials (+ Examples)

Ashleyn Writes

Let’s talk about your sales copy and your sales pages, because the copy on that offer page is gonna make or break your website launch, your offer launch, whatever it is you’re putting out there, and finally sling it. BUT at some point you need to shut up a little bit. CLICK BELOW TO PIN IT!

article thumbnail

See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings. Interestingly, this process wasn’t structured and written by me.

Ads 218
article thumbnail

How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

In sales copy, we don’t let readers wait long to find out the answers on questions. Whether you’re writing a blog post or sales copy, consider how you can satisfy your readers’ hunger for knowledge. StandBy turns your iPhone into a new, full-screen experience with glanceable information you can see from a distance.

Writing 206