Remove Persuasion Remove Sales Copy Remove Writing
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How to Let Readers Imagine a Better Life: The 8 Life Forces

Enchanting Marketing

Imagine this … Henrietta is reading your sales copy. Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. Rated 4.96

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How to Write What People Actually Want to Read: A 4-Step Process

Enchanting Marketing

Writing is just so hard. She wishes she could write as if she were chatting with a friend. Heather rereads her favorite quote by Kurt Vonnegut, stuck to her monitor on a yellow Post-it note: Write to please just one person. Pick the right ideas If you’re wondering who I am writing for … Of course, it’s you. At her desk.

Writing 285
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How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. Read good writing, too. It’s sales copy.

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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings. As you can see, Emma still has plenty of writing and rewriting to do.

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How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Keep in mind I’ve been writing Lead Generation messages since 1990. You don’t know what great copy looks like. Automotive Technician versus copy. Why is that?

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5 Lovable Sales Techniques: How to Sell Without Being Pushy

Enchanting Marketing

Thank you to Lia Stoll for the nudge to write about them.) Lovable copy tip: Oatly’s sales tactics work for other niches, too. Whether you’re a health or business coach, a consultant or online teacher, you can follow these tips to write persuasive copy that feels like a normal conversation.

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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

We try to figure out why their writing is so powerful, and then apply the same techniques to our own writing. But good writing is not just about emulation and intuition. Science backs up a lot of writing advice. Birchard summarizes the latest brain research on language processing and how it applies to impactful writing.

Writing 206