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5 Reasons why Emotionally Intelligent writing sells more.

Nick Ursborne

. #5 – Emotionally Intelligent writing is more persuasive. Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. For decades copywriters have been using emotions to increase sales. Almost every purchase we make is driven by emotion. They know it works.

Writing 246
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8 Signs Your Website Badly Needs a Content Update

Express Writers

At Express Writers , our crack shot can breathe new life into your website by making the existing content more compelling, persuasive, and well-aligned with your marketing goals. Dig in as we share our top 8 signs your website is due for a content update. It may lead to low engagement and conversion, eroding your bottom line.

Website 98
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25 Best Books To Help You Learn Copywriting

Express Writers

Bly Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. He also offers advice on web marketing, e-mail marketing, and multimedia presentations. Chapman Copywriting is all about customer engagement, and you can’t go wrong with the tips contained in Content Rules.

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How To Write Meta Descriptions And Titles: A Nutshell Guide

Express Writers

When properly executed, these one to two-sentence snippets can skyrocket your click-through rates (CRTs) and drastically grow your sales. A meta description is a descriptive summary of your web page. Naturally, the CTA to use depends on the page’s content — blog posts will have different CTAs than product pages.

Writing 96
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What to do With an English Degree Besides Teach: 7 Unconventional Suggestions

Make a Living Writing

As a copywriter, you get to put your English degree to good use by crafting compelling and persuasive written content to engage target audiences. Social media is now one of the main ways that celebrities, influencers, businesses, and organizations interact with their audience and it can be a driver for engagement and sales.

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How To Make an Unforgettable First Impression with Your Website’s Homepage Content

The Hoth

A well-designed, bright, bold homepage with well-written web content (including testimonials ) will convince them to enter because it makes a fantastic first impression. What Should Your Homepage Content Contain? Several sections are essential when crafting an engaging, inviting, and persuasive homepage. .

Content 98
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20+ Social Proof Examples of (Real) Conversion Boosting Tactics

Smart Blogger

Dr. Robert Cialdini coined the phrase “social proof” in his 1984 book Influence: The Psychology of Persuasion. Nike , for example, made an endorsement deal with Michael Jordan in 1984 that now earns the company $3M in sales every 5 hours! Influencers consistently create and publish popular web content.