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It involves crafting compelling messages, headlines, calls to action, and persuasive arguments that appeal to the target audience’s emotions, desires, and pain points. ” Use compelling language Your CTAs should be compelling and persuasive, enticing the reader to act. Lack of storytelling Lack of storytelling.
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Today’s post is by writer and writing coach Daphne Gray-Grant ( @pubcoach ). Perhaps more persuasively, I’d also had a dozen beta readers—many of them professional writers—comb through the manuscript to critique, question, and eviscerate my words. Consider chatting with a writing buddy. Worse, I was totally unprepared.
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